Brand page · Personal Care · United Kingdom
rhute: 146K visits a month, 124 active Meta ads, Gravity score 699.
rhute — Rhute is a dermatologist-developed haircare brand that creates science-driven formulas for all hair types, focusing on scalp-first hair health and delivering healthier hair from root to tip. In September 2026 rhutehair.com drew an estimated 146K visits, down 3% on the month before. It ranks #558 of 33,626 Personal Care brands in United Kingdom.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Jan 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 184 peers: Personal Care brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Rhute is a dermatologist-developed haircare brand that creates science-driven formulas for all hair types, focusing on scalp-first hair health and delivering healthier hair from root to tip.
01 · Traffic
How much traffic rhute gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
rhute drew an estimated 146K visits in September 2026, down 3% on the month before and down 9% over three months.
- Worldwide#68,304of 4.5M sites · Top 5%
- In United States#22,494of 1.2M sites · Top 5%
- Personal Care, worldwide#3,247of 215,119 brands · Top 5%
- Personal Care, United States#558of 33,626 brands · Top 5%
146K
estimated visits in September
1 mo ▼ −3.0%4 mo ▼ −8.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about rhute.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
rhute holds 3.1 out of 5 on Trustpilot over 4 reviews, 4 of them in the last twelve months: 25% of customers give five stars and 0% one star.
Hair Product Store Health and Beauty Shop Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What rhute sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
rhute sells on Shopify, 100% of its catalogue in stock. The best seller is DENSITY + REPAIR, at £55.00, followed by TRIPLE DENSITY COMPLEX and Precision Dermastamp.
#1DENSITY + REPAIRrhute£55.00In stock
#2TRIPLE DENSITY COMPLEXrhute£35.00In stock
#3Precision Dermastamprhute£32.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places rhute in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 83% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$107.54
- Currency
- GBP
04 · Ads
What rhute is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
rhute runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since December 2025 (image, text, video).
THE DENSITY RHUTINERhute hair6 Oct 2026image
Precision DermastampRhute hair5 Oct 2026image
THE DENSITY RHUTINERhute hair4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026rhute hairverified
Text ad20 Oct 2026rhute hairverified
Text ad20 Oct 2026rhute hairverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about rhute.
The creators who tag @rhutehair on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rhutehair on Instagram, led by Tammy Kay Ly (121K followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTammy Kay Ly@tammykayly · 🇺🇸 US | Decoration garden diy Creator | 121K | 0.6% | 1 | Tagged @rhutehair |
06 · Competitors according to Gravity
Who rhute competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for rhute among Personal Care brands in United Kingdom. The closest is Aparthy, then Yoracare, OrréNaturals, Lilyeve, SØREN, trybloomandbond.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Aparthyaparthy.com | |||||||
| Yoracareyoracare.com | |||||||
| OrréNaturalsorrenaturals.com | |||||||
| Lilyevelilyeve.kr | |||||||
| SØRENsorenhair.com | |||||||
| trybloomandbond.comtrybloomandbond.com |
07 · Company
The company behind rhute.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
rhute is a company based in Birmingham, United Kingdom, founded in 2025 according to LinkedIn, on a domain registered in May 2024. It employs about 14 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Birmingham
- Founded
- 2025, per LinkedIn
- Domain registered
- 29 May 2024
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 14 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rhutehair.com · Shopify · GBP
- Catalogue
- 7 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about rhute
What people ask Google about rhute.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is rhute legit?
According to Gravity by Benchr, rhute is a brand based in Birmingham, United Kingdom: its website has existed since May 2024, it sells on a Shopify store, it employs 14 people on LinkedIn, it has 23,038 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is rhute known for?
Rhute is a dermatologist-developed haircare brand that creates science-driven formulas for all hair types, focusing on scalp-first hair health and delivering healthier hair from root to tip. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is rhute expensive?
rhute's best seller, DENSITY + REPAIR, sells £55.00 on rhutehair.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check rhutehair.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a rhute discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: rhute advertises on Facebook and Instagram and on Google, where its offers often run. Check rhutehair.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy rhute?
rhute sells on its own website, rhutehair.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns rhute?
Gravity by Benchr records a company based in Birmingham, United Kingdom, founded in 2025 according to LinkedIn, on a domain registered in 2024, with 14 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is rhute growing?
Not at the moment. Gravity by Benchr estimates about 145,800 visits to rhutehair.com in September 2026, down 3% in a month and down 9% over three months. rhute ranks #558 of 33,626 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does rhute use?
Gravity by Benchr identifies rhutehair.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since December 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is rhute's ad budget?
Gravity by Benchr does not publish a spend figure for rhute on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, rhute ranks #558 of 33,626 by estimated traffic. Its closest competitors on the same market are Aparthy, Yoracare, OrréNaturals, Lilyeve, SØREN. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with rhute.