Brand page · Clothing · Brazil
Riachuelo: 8.2M visits a month, 667 active Meta ads, Gravity score 606.
Riachuelo — Riachuelo is a Brazilian fashion company that sells clothing for men, women, and children, as well as home decor products. It is part of the Grupo Guararapes, the largest clothing manufacturing group in Latin America. In September 2026 riachuelo.com.br drew an estimated 8.2M visits, down 20% on the month before. It ranks #5 of 1,238 Clothing brands in Brazil and holds a 3.5 Trustpilot rating over 29 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 14 peers: Clothing brands in Brazil with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Riachuelo is a Brazilian fashion company that sells clothing for men, women, and children, as well as home decor products. It is part of the Grupo Guararapes, the largest clothing manufacturing group in Latin America.
01 · Traffic
How much traffic Riachuelo gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Riachuelo drew an estimated 8.2M visits in September 2026, down 20% on the month before and down 12% over three months.
- Worldwide#2,544of 4.5M sites · Top 1%
- In Brazil#120of 185K sites · Top 1%
- Clothing, worldwide#164of 459,295 brands · Top 1%
- Clothing, Brazil#5of 1,238 brands · Top 1%
8.2M
estimated visits in September
1 mo ▼ −20.4%4 mo ▼ −12.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Riachuelo.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Riachuelo holds 3.5 out of 5 on Trustpilot over 29 reviews, 10 of them in the last twelve months: 41% of customers give five stars and 45% one star. That volume places Riachuelo in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Men's Clothing Store Women's Clothing Store Streetwear Store Shoe Store Underwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Riachuelo sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Riachuelo's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Riachuelo in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Riachuelo is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Riachuelo runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2022 (image, text, video).
Até 70% OFF na Riachuelo!Riachuelo14 Oct 2026image
Nova coleçãoRiachuelo14 Oct 2026video
Até 70% OFF na Riachuelo!Riachuelo14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026LOJAS RIACHUELO SAverified
Text ad19 Oct 2026LOJAS RIACHUELO SAverified
Text ad19 Oct 2026LOJAS RIACHUELO SAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Riachuelo.
The creators who tag @riachuelo on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @riachuelo on Instagram, led by 𝐁𝐫𝐮 | 𝐌𝐨𝐝𝐚 𝐞 𝐚𝐜𝐡𝐚𝐝𝐨𝐬 (18.8K followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝐁𝐫𝐮 | 𝐌𝐨𝐝𝐚 𝐞 𝐚𝐜𝐡𝐚𝐝𝐨𝐬@achadinhosdabruna_ · 🇧🇷 BR | Fashion style luxury Creator | 18.8K | 0.0% | 13 | Tagged @riachuelo |
06 · Competitors according to Gravity
Who Riachuelo competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Riachuelo among Clothing brands in Brazil. The closest is Deliriyou, then SOUQ BR, Renner, renner.com, bonprix.es, ModernLar.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Deliriyoudeliriyou.com.br | |||||||
| SOUQ BRsouqstore.com.br | |||||||
| Rennerlojasrenner.com.br | |||||||
| renner.comrenner.com | |||||||
| bonprix.esbonprix.es | |||||||
| ModernLarmodernlar.com |
07 · Company
The company behind Riachuelo.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Riachuelo is a company based in Brazil, founded in 1947 according to LinkedIn, on a domain registered in July 2002. It employs about 36,194 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇧🇷 Brazil
- Founded
- 1947, per LinkedIn
- Domain registered
- 22 Jul 2002
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 36,194 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- riachuelo.com.br
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Riachuelo
What people ask Google about Riachuelo.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Riachuelo a legit company?
According to Gravity by Benchr, Riachuelo is a brand based in Brazil: its website has existed since July 2002, it employs 36,194 people on LinkedIn, it has 8,104,928 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Riachuelo reviews
Customers rate Riachuelo 3.5 out of 5 on Trustpilot over 29 reviews, 10 of them in the last twelve months: 41% give five stars, 45% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Riachuelo known for?
Riachuelo is a Brazilian fashion company that sells clothing for men, women, and children, as well as home decor products. It is part of the Grupo Guararapes, the largest clothing manufacturing group in Latin America. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Riachuelo discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Riachuelo advertises on Facebook and Instagram and on Google, where its offers often run. Check riachuelo.com.br for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Riachuelo?
Gravity by Benchr records a company based in Brazil, founded in 1947 according to LinkedIn, on a domain registered in 2002, with 36,194 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Riachuelo growing?
Not at the moment. Gravity by Benchr estimates about 8,229,100 visits to riachuelo.com.br in September 2026, down 20% in a month and down 12% over three months. Riachuelo ranks #5 of 1,238 Clothing brands in Brazil in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Riachuelo spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Riachuelo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Brazil?
Among Clothing brands in Brazil in the Gravity by Benchr index, Riachuelo ranks #5 of 1,238 by estimated traffic. Its closest competitors on the same market are Deliriyou, SOUQ BR, Renner, renner.com, bonprix.es. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Riachuelo.