Brand page · Linens & Bedding · United States
Riley: 41.5K visits a month, 22 active Meta ads, Gravity score 602.
Riley — Riley Home is a direct-to-consumer lifestyle brand that sells luxury bedding and bath linens. The company provides high-quality home essentials through exclusive relationships with factories in Portugal. In September 2026 rileyhome.com drew an estimated 41.5K visits, down 0% on the month before. It ranks #247 of 5,362 Linens & Bedding brands in United States and holds a 2.8 Trustpilot rating over 69 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 193 peers: Linens & Bedding brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Riley Home is a direct-to-consumer lifestyle brand that sells luxury bedding and bath linens. The company provides high-quality home essentials through exclusive relationships with factories in Portugal.
01 · Traffic
How much traffic Riley gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Riley drew an estimated 41.5K visits in September 2026, down 0% on the month before and down 7% over three months.
- Worldwide#199,394of 4.5M sites · Top 5%
- In United States#63,299of 1.2M sites · Top 10%
- Linens & Bedding, worldwide#1,026of 24,680 brands · Top 5%
- Linens & Bedding, United States#247of 5,362 brands · Top 5%
41.5K
estimated visits in September
1 mo ▼ −0.5%4 mo ▼ −6.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Riley.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Riley holds 2.8 out of 5 on Trustpilot over 69 reviews, 37 of them in the last twelve months: 38% of customers give five stars and 54% one star. That volume places Riley in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Home Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Riley sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Riley sells on Shopify, 98% of its catalogue in stock. The best seller is Spa Towel Collection, at US$25.00–US$242.00, followed by Percale Pillowcase Pair and Percale Fitted Sheet.
#1Spa Towel CollectionRileyUS$25.00–US$242.00In stock
#2Percale Pillowcase PairRileyUS$40.00–US$70.00In stock
#3Percale Fitted SheetRileyUS$48.00–US$115.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Riley in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 96% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$185.00
- Currency
- USD
04 · Ads
What Riley is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Riley runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since December 2024 (image, text, video).
Save 20% OffRiley Home9 Oct 2026video
15% Off First OrderRiley Home9 Oct 2026video
Textured Cotton CoverletRiley Home6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Riley Home LLCverified
Text ad20 Oct 2026Riley Home LLCverified
Text ad20 Oct 2026Riley Home LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Riley.
The creators who tag @riley.home on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @riley.home on Instagram, led by KAEMINGK COLLECTION (38.6K followers, 3.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKAEMINGK COLLECTION@kaemingkcollection · 🇺🇸 US | Decoration garden diy Creator | 38.6K | 3.1% | 1 | Tagged @riley.home |
06 · Competitors according to Gravity
Who Riley competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Riley among Linens & Bedding brands in United States. The closest is PeachSkinSheets, then APSMILE, Sobel Westex, Delara, Purecare, Ella Jayne.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| PeachSkinSheetspeachskinsheets.com | |||||||
| APSMILEapsmile.com | |||||||
| Sobel Westexsobelathome.com | |||||||
| Delaradelarahome.com | |||||||
| Purecarepurecare.com | |||||||
| Ella Jayneellajayne.com |
07 · Company
The company behind Riley.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Riley is a company based in Wilmington, United States, founded in 2018 according to LinkedIn, on a domain registered in September 2013. It employs about 43 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Wilmington
- Founded
- 2018, per LinkedIn
- Domain registered
- 26 Sept 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 43 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rileyhome.com · Shopify · USD
- Catalogue
- 43 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Riley
What people ask Google about Riley.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Riley a legit company?
According to Gravity by Benchr, Riley is a brand based in Wilmington, United States: its website has existed since September 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 43 people on LinkedIn, it has 317,629 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Riley?
Customers rate Riley 2.8 out of 5 on Trustpilot over 69 reviews, 37 of them in the last twelve months: 38% give five stars, 54% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Riley sell?
Riley Home is a direct-to-consumer lifestyle brand that sells luxury bedding and bath linens. The company provides high-quality home essentials through exclusive relationships with factories in Portugal. Gravity by Benchr classifies it under Linens & Bedding, with Bedding making up 82% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Riley cost?
Riley's best seller, Spa Towel Collection, sells from US$25.00 to US$242.00 on rileyhome.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check rileyhome.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Riley promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Riley advertises on Facebook and Instagram and on Google, where its offers often run. Check rileyhome.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Riley?
Riley sells on its own website, rileyhome.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Riley?
Gravity by Benchr records a company based in Wilmington, United States, founded in 2018 according to LinkedIn, on a domain registered in 2013, with 43 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Riley doing well?
Not at the moment. Gravity by Benchr estimates about 41,500 visits to rileyhome.com in September 2026, down 0% in a month and down 7% over three months. Riley ranks #247 of 5,362 Linens & Bedding brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Riley use?
Gravity by Benchr identifies rileyhome.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Riley's ad budget?
Gravity by Benchr does not publish a spend figure for Riley on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in United States?
Among Linens & Bedding brands in United States in the Gravity by Benchr index, Riley ranks #247 of 5,362 by estimated traffic. Its closest competitors on the same market are PeachSkinSheets, APSMILE, Sobel Westex, Delara, Purecare. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Riley.