Brand page · Shoes · Australia
Rollie: 82.5K visits a month, 39 active Meta ads, Gravity score 611.
Rollie — Rollie is an Australian footwear brand that designs and sells comfortable shoes for men and women, inspired by the need for versatile travel-friendly footwear. In September 2026 rollienation.com drew an estimated 82.5K visits, down 12% on the month before. It ranks #83 of 1,268 Shoes brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 105 peers: Shoes brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Rollie is an Australian footwear brand that designs and sells comfortable shoes for men and women, inspired by the need for versatile travel-friendly footwear.
01 · Traffic
How much traffic Rollie gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rollie drew an estimated 82.5K visits in September 2026, down 12% on the month before and up 53% over three months.
- Worldwide#110,664of 4.5M sites · Top 5%
- In Australia#2,520of 105K sites · Top 5%
- Shoes, worldwide#2,358of 46,962 brands · Top 10%
- Shoes, Australia#83of 1,268 brands · Top 10%
82.5K
estimated visits in September
1 mo ▼ −11.9%4 mo ▲ +53.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rollie.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rollie holds 2.6 out of 5 on Trustpilot over 8 reviews, 1 of them in the last twelve months: 63% of customers give five stars and 13% one star.
Shoe Store Clothing Store Women's Clothing Store Shoe Factory Boot Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rollie sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Rollie sells on Shopify, 98% of its catalogue in stock. The best seller is Derby Punch Chalk Pink, at A$153.00, followed by Derby Punch Overlay Black/Rose Gold and Derby Black.
#1Derby Punch Chalk PinkRollieA$153.00In stock
#2Derby Punch Overlay Black/Rose GoldRollieA$160.00In stock
#3Derby BlackRollieA$220.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Rollie in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 81% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$167.38
- Currency
- AUD
04 · Ads
What Rollie is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rollie runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2023 (image, text, video).
SS26: New to SandalsRollie3 Oct 2026image
Designed for the way people really live.Rollie2 Oct 2026video
RollieRollie2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Rollie Nationverified
Text ad20 Oct 2026Rollie Nationverified
Image ad20 Oct 2026Rollie Nationverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rollie.
The creators who tag @rollienation on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rollienation on Instagram, led by Leanne.Hart💖 (87K followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLeanne.Hart💖@leannedopaminedressing · 🇬🇧 GB | Fashion style luxury Creator | 87K | 0.9% | 6 | Tagged @rollienation |
06 · Competitors according to Gravity
Who Rollie competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rollie among Shoes brands in Australia. The closest is Clarks, then Le Sansa, sperry.com.au, Ferracini Shoes Australia, TOMS Australia, Aquila Online.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Clarksclarks.com.au | |||||||
| Le Sansalesansa.com | |||||||
| sperry.com.ausperry.com.au | |||||||
| Ferracini Shoes Australiaferracinishoes.com.au | |||||||
| TOMS Australiatomsaustralia.com.au | |||||||
| Aquila Onlineaquila.com.au |
07 · Company
The company behind Rollie.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rollie is a company based in South Melbourne, Australia, founded in 2012 according to LinkedIn, on a domain registered in September 2011. It employs about 22 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · South Melbourne
- Founded
- 2012, per LinkedIn
- Domain registered
- 7 Sept 2011
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 22 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rollienation.com · Shopify · AUD
- Catalogue
- 662 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rollie
What people ask Google about Rollie.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rollie a legit company?
According to Gravity by Benchr, Rollie is a brand based in South Melbourne, Australia: its website has existed since September 2011, it sells on a Shopify store, it employs 22 people on LinkedIn, it has 111,965 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Rollie sell?
Rollie is an Australian footwear brand that designs and sells comfortable shoes for men and women, inspired by the need for versatile travel-friendly footwear. Gravity by Benchr classifies it under Shoes, with Flats making up 35% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Rollie cost?
Rollie's best seller, Derby Punch Chalk Pink, sells A$153.00 on rollienation.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check rollienation.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Rollie discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Rollie advertises on Facebook and Instagram and on Google, where its offers often run. Check rollienation.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Rollie?
Rollie sells on its own website, rollienation.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Rollie?
Gravity by Benchr records a company based in South Melbourne, Australia, founded in 2012 according to LinkedIn, on a domain registered in 2011, with 22 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Rollie growing?
Yes. Gravity by Benchr estimates about 82,500 visits to rollienation.com in September 2026, down 12% in a month and up 53% over three months. Rollie ranks #83 of 1,268 Shoes brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Rollie use?
Gravity by Benchr identifies rollienation.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Rollie spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Rollie on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Australia?
Among Shoes brands in Australia in the Gravity by Benchr index, Rollie ranks #83 of 1,268 by estimated traffic. Its closest competitors on the same market are Clarks, Le Sansa, sperry.com.au, Ferracini Shoes Australia, TOMS Australia. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rollie.