Brand page · Personal Care · Poland
Rossmann: 7.4M visits a month, 240 active Meta ads.
Rossmann — Rossmann Polska is a drugstore chain that sells cosmetics, perfumes, and beauty products online and in physical stores. In September 2026 rossmann.pl drew an estimated 7.4M visits, up 1% on the month before. It ranks #1 of 532 Personal Care brands in Poland and holds a 1.7 Trustpilot rating over 117 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Rossmann Polska is a drugstore chain that sells cosmetics, perfumes, and beauty products online and in physical stores.
01 · Traffic
How much traffic Rossmann gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rossmann drew an estimated 7.4M visits in September 2026, up 1% on the month before and up 4% over three months.
- Worldwide#2,804of 4.5M sites · Top 1%
- In Poland#38of 91.7K sites · Top 1%
- Personal Care, worldwide#77of 215,119 brands · Top 1%
- Personal Care, Poland#1of 532 brands · Top 1%
7.4M
estimated visits in September
1 mo ▲ +1.3%4 mo ▲ +4.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rossmann.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rossmann holds 1.7 out of 5 on Trustpilot over 117 reviews, 27 of them in the last twelve months: 9% of customers give five stars and 78% one star. That volume places Rossmann in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Beauty Supply Store Perfume Store Beauty Product Supplier Cosmetics Store Cosmetics and Perfumes Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rossmann sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Rossmann's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Rossmann in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
- Data not available
- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Rossmann is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rossmann runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2022 (image, text, video).
Rossmann PolskaRossmann Polska7 Oct 2026image
Zapachy na jesieńRossmann Polska6 Oct 2026image
PLN199.99 DKNY, Be Delicious Golden Delicious, woda perfumowana dla kobiet, 50 mlRossmann Polska6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Rossmann Supermarkety Drogeryjne Polska Sp. z o.o.verified
Text ad21 Oct 2026Rossmann Supermarkety Drogeryjne Polska Sp. z o.o.verified
Image ad21 Oct 2026Merkury Spółka Akcyjnaverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rossmann.
The creators who tag @rossmannpl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rossmannpl on Instagram, led by BeRAW! Ewa Chodakowska (30.3K followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBeRAW! Ewa Chodakowska@beraw_ewachodakowska · 🇵🇱 PL | Food cooking nutrition Creator | 30.3K | 1.8% | 10 | Tagged @rossmannpl |
06 · Competitors according to Gravity
Who Rossmann competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rossmann among Personal Care brands in Poland. The closest is MAKEUP, then Hebe, Super-Pharm, notino.pl, E-Glamour.pl, bielenda.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MAKEUPmakeup.pl | |||||||
| Hebehebe.pl | |||||||
| Super-Pharmsuperpharm.pl | |||||||
| notino.plnotino.pl | |||||||
| E-Glamour.ple-glamour.pl | |||||||
| bielenda.combielenda.com |
07 · Company
The company behind Rossmann.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rossmann is a company based in Poland, founded in 1993 according to LinkedIn, on a domain registered in March 2001. It employs about 4,583 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- 🇵🇱 Poland
- Founded
- 1993, per LinkedIn
- Domain registered
- 14 Mar 2001
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4,583 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rossmann.pl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rossmann
What people ask Google about Rossmann.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rossmann legit?
According to Gravity by Benchr, Rossmann is a brand based in Poland: its website has existed since March 2001, it employs 4,583 people on LinkedIn, it has 508,264 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Rossmann reviews: is it worth it?
Customers rate Rossmann 1.7 out of 5 on Trustpilot over 117 reviews, 27 of them in the last twelve months: 9% give five stars, 78% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Rossmann known for?
Rossmann Polska is a drugstore chain that sells cosmetics, perfumes, and beauty products online and in physical stores. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Rossmann discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Rossmann advertises on Facebook and Instagram and on Google, where its offers often run. Check rossmann.pl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Rossmann?
Gravity by Benchr records a company based in Poland, founded in 1993 according to LinkedIn, on a domain registered in 2001, with 4,583 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Rossmann growing?
Yes. Gravity by Benchr estimates about 7,379,400 visits to rossmann.pl in September 2026, up 1% in a month and up 4% over three months. Rossmann ranks #1 of 532 Personal Care brands in Poland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Rossmann spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Rossmann on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Poland?
Among Personal Care brands in Poland in the Gravity by Benchr index, Rossmann ranks #1 of 532 by estimated traffic. Its closest competitors on the same market are MAKEUP, Hebe, Super-Pharm, notino.pl, E-Glamour.pl. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rossmann.