Brand page · Personal Care
routinecos.com: 1.8M visits a month, 59 active Meta ads.
routinecos.com — Routine Wellness is a haircare brand that sells products for anti-thinning hair care, including shampoo, conditioner, hair oil, scalp serum, vitamins, and hair masks. In September 2026 routinecos.com drew an estimated 1.8M visits, down 27% on the month before. It ranks #31 of 33,626 Personal Care brands and holds a 3.7 Trustpilot rating over 460 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Routine Wellness is a haircare brand that sells products for anti-thinning hair care, including shampoo, conditioner, hair oil, scalp serum, vitamins, and hair masks.
01 · Traffic
How much traffic routinecos.com gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
routinecos.com drew an estimated 1.8M visits in September 2026, down 27% on the month before and up 44% over three months.
- Worldwide#7,066of 4.5M sites · Top 1%
- In United States#2,384of 1.2M sites · Top 1%
- Personal Care, worldwide#294of 215,119 brands · Top 1%
- Personal Care, United States#31of 33,626 brands · Top 1%
1.8M
estimated visits in September
1 mo ▼ −27.2%4 mo ▲ +43.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about routinecos.com.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
routinecos.com holds 3.7 out of 5 on Trustpilot over 460 reviews, 284 of them in the last twelve months: 48% of customers give five stars and 40% one star. That volume places routinecos.com in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Hair Product Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What routinecos.com sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read routinecos.com's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places routinecos.com in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What routinecos.com is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
routinecos.com runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2023 (image, text, video).
It's time for a better Routine!Routine Wellness5 Oct 2026image
Crushed Coconut & Jasmine Is A Best Seller!Routine Wellness2 Oct 2026image
Rose Hips Is Our Best Seller!Routine Wellness2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad28 Sept 2026Routine Care Inc.verified
Text ad14 Sept 2026Routine Care Inc.verified
Text ad26 May 2026Routine Care Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about routinecos.com.
The creators who tag @routinewellness on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who routinecos.com competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for routinecos.com among Personal Care brands. The closest is KilgourMD, then VEGAMOUR, Traya, Bouf, Scalp D, René Furterer.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| KilgourMDkilgourmd.com | |||||||
| VEGAMOURvegamour.com | |||||||
| Trayatraya.health | |||||||
| Boufbouf.com | |||||||
| Scalp Dscalp-d.com | |||||||
| René Furtererrenefurterer.com |
07 · Company
The company behind routinecos.com.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
routinecos.com is an e-commerce brand, on a domain registered in May 2020.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 7 May 2020
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
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- Employees
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- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- routinecos.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about routinecos.com
What people ask Google about routinecos.com.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is routinecos.com legit or a scam?
According to Gravity by Benchr, routinecos.com is a brand: its website has existed since May 2020, its Trustpilot profile is claimed by the brand, it has 21,107 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
routinecos.com reviews
Customers rate routinecos.com 3.7 out of 5 on Trustpilot over 460 reviews, 284 of them in the last twelve months: 48% give five stars, 40% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is routinecos.com known for?
Routine Wellness is a haircare brand that sells products for anti-thinning hair care, including shampoo, conditioner, hair oil, scalp serum, vitamins, and hair masks. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a routinecos.com discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: routinecos.com advertises on Facebook and Instagram and on Google, where its offers often run. Check routinecos.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind routinecos.com?
Gravity by Benchr records a company, whose domain was registered in 2020. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is routinecos.com doing well?
Yes. Gravity by Benchr estimates about 1,768,700 visits to routinecos.com in September 2026, down 27% in a month and up 44% over three months. routinecos.com ranks #31 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is routinecos.com's ad budget?
Gravity by Benchr does not publish a spend figure for routinecos.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, routinecos.com ranks #31 of 33,626 by estimated traffic. Its closest competitors on the same market are KilgourMD, VEGAMOUR, Traya, Bouf, Scalp D. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with routinecos.com.