Brand page · Sofa Accessories · United States
Rove Lab™: 132K visits a month, 108 active Meta ads, Gravity score 570.
Rove Lab™ — Rove Lab is a furniture brand that sells modular sofas and couches designed for modern living, delivered in lightweight boxes with tool-free assembly. In September 2026 rovelab.com drew an estimated 132K visits, down 5% on the month before. It ranks #5 of 43 Sofa Accessories brands in United States and holds a 4.2 Trustpilot rating over 414 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Sofa Accessories brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Rove Lab is a furniture brand that sells modular sofas and couches designed for modern living, delivered in lightweight boxes with tool-free assembly.
01 · Traffic
How much traffic Rove Lab™ gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rove Lab™ drew an estimated 132K visits in September 2026, down 5% on the month before and up 29% over three months.
- Worldwide#74,136of 4.5M sites · Top 5%
- In United States#24,454of 1.2M sites · Top 5%
- Sofa Accessories, worldwide#10of 150 brands · Top 10%
- Sofa Accessories, United States#5of 43 brands · Top 20%
132K
estimated visits in September
1 mo ▼ −5.0%4 mo ▲ +29.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rove Lab™.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rove Lab™ holds 4.2 out of 5 on Trustpilot over 414 reviews, 348 of them in the last twelve months: 71% of customers give five stars and 14% one star. That volume places Rove Lab™ in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rove Lab™ sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Rove Lab™ sells on Shopify, 94% of its catalogue in stock. The best seller is M1 Sofa Sectional, at US$1,247.00–US$1,297.00, followed by M1 Sofa Loveseat and M1 Ottoman Sofa Seat.
#1M1 Sofa SectionalRove Lab™US$1,247.00–US$1,297.00In stock
#2M1 Sofa LoveseatRove Lab™US$997.00In stock
#3M1 Ottoman Sofa SeatRove Lab™US$247.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Rove Lab™ in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 91% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$1,172.00
- Currency
- USD
04 · Ads
What Rove Lab™ is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rove Lab™ runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2025 (image, text, video).
最高 5 折優惠Rove Lab7 Oct 2026image
One Sofa. Endless Possibilities.Rove Lab7 Oct 2026video
Zoe好物推薦（內含沙發折扣碼～✨） 上一次2月開箱 @rove.lab 的沙發，已經成為我們在家最喜歡的空間之一了！！ 坐起來舒服，躺起來也很舒服（躺著躺著就會舒服到睡著💤）。 之前有網友詢問會不會太軟，我們自己覺得是有支撐度的，不會整個人陷進去～ 然後我們也很愛窩在沙發Rove Lab7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026ROVE CONCEPTS LTD.verified
Text ad20 Oct 2026ROVE CONCEPTS LTD.verified
Text ad20 Oct 2026ROVE CONCEPTS LTD.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rove Lab™.
The creators who tag @rove.lab on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rove.lab on Instagram, led by 魚魚🐟 (200K followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| 魚魚魚🐟@fishhhh220 · 🇹🇼 TW | Travel tourism exploration Creator | 200K | 0.9% | 1 | Tagged @rove.lab |
06 · Competitors according to Gravity
Who Rove Lab™ competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rove Lab™ among Sofa Accessories brands in United States. The closest is Koala, then La Maison Convertible, KHOY™ Company, OMHU, vetsak®, Intuition Decor.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Koalaus.koala.com | |||||||
| La Maison Convertiblelamaisonconvertible.fr | |||||||
| KHOY™ Companykhoycompany.com | |||||||
| OMHUus.omhucph.com | |||||||
| vetsak®vetsak.com | |||||||
| Intuition Decorintuitiondecor.com |
07 · Company
The company behind Rove Lab™.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rove Lab™ is a company based in Los Angeles, United States, founded in 2024 according to LinkedIn, on a domain registered in April 2017. It employs about 32 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Los Angeles
- Founded
- 2024, per LinkedIn
- Domain registered
- 25 Apr 2017
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 32 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rovelab.com · Shopify · USD
- Catalogue
- 56 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rove Lab™
What people ask Google about Rove Lab™.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rove Lab™ legit or a scam?
According to Gravity by Benchr, Rove Lab™ is a brand based in Los Angeles, United States: its website has existed since April 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 32 people on LinkedIn, it has 716,714 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Rove Lab™ reviews: is it worth it?
Customers rate Rove Lab™ 4.2 out of 5 on Trustpilot over 414 reviews, 348 of them in the last twelve months: 71% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Rove Lab™ sell?
Rove Lab is a furniture brand that sells modular sofas and couches designed for modern living, delivered in lightweight boxes with tool-free assembly. Gravity by Benchr classifies it under Sofa Accessories, with Sectional Sofa Units making up 33% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Rove Lab™ expensive?
Rove Lab™'s best seller, M1 Sofa Sectional, sells from US$1,247.00 to US$1,297.00 on rovelab.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check rovelab.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Rove Lab™ have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Rove Lab™ advertises on Facebook and Instagram and on Google, where its offers often run. Check rovelab.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Rove Lab™?
Rove Lab™ sells on its own website, rovelab.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Rove Lab™?
Gravity by Benchr records a company based in Los Angeles, United States, founded in 2024 according to LinkedIn, on a domain registered in 2017, with 32 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Rove Lab™ growing?
Yes. Gravity by Benchr estimates about 132,100 visits to rovelab.com in September 2026, down 5% in a month and up 29% over three months. Rove Lab™ ranks #5 of 43 Sofa Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Rove Lab™ use?
Gravity by Benchr identifies rovelab.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Rove Lab™ spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Rove Lab™ on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Sofa Accessories brands in United States?
Among Sofa Accessories brands in United States in the Gravity by Benchr index, Rove Lab™ ranks #5 of 43 by estimated traffic. Its closest competitors on the same market are Koala, La Maison Convertible, KHOY™ Company, OMHU, vetsak®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rove Lab™.