Brand page · Clothing
RuffleButts: 145K visits a month, 88 active Meta ads.
RuffleButts — RuffleButts is a children's clothing brand that sells swimwear, rompers, dresses, tights and other apparel for newborn babies, toddlers, and little girls and boys, featuring UPF 50+ protection and signature ruffles. In September 2026 rufflebutts.com drew an estimated 145K visits, down 10% on the month before. It ranks #1,061 of 97,158 Clothing brands and holds a 4.6 Trustpilot rating over 518 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
RuffleButts is a children's clothing brand that sells swimwear, rompers, dresses, tights and other apparel for newborn babies, toddlers, and little girls and boys, featuring UPF 50+ protection and signature ruffles.
01 · Traffic
How much traffic RuffleButts gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
RuffleButts drew an estimated 145K visits in September 2026, down 10% on the month before and down 11% over three months.
- Worldwide#62,934of 4.5M sites · Top 5%
- In United States#20,737of 1.2M sites · Top 5%
- Clothing, worldwide#6,420of 459,295 brands · Top 5%
- Clothing, United States#1,061of 97,158 brands · Top 5%
145K
estimated visits in September
1 mo ▼ −10.1%4 mo ▼ −11.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about RuffleButts.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
RuffleButts holds 4.6 out of 5 on Trustpilot over 518 reviews, 22 of them in the last twelve months: 86% of customers give five stars and 7% one star. That volume places RuffleButts in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Children's Store Children's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What RuffleButts sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read RuffleButts's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places RuffleButts in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What RuffleButts is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
RuffleButts runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since July 2024 (image, text, video).
The Cutest Looks Won't Last! ❤️RuffleButts14 Oct 2026video
Must-Have Christmas Sets 😍RuffleButts14 Oct 2026video
The Cutest Looks Won't Last! ❤️RuffleButts14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026RuffleButts, LLCverified
Text ad21 Oct 2026RuffleButts, LLCverified
Text ad21 Oct 2026RuffleButts, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about RuffleButts.
The creators who tag @rufflebutts on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rufflebutts on Instagram, led by Denver girl mom | LTK finds (16K followers, 39.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDenver girl mom | LTK finds@gabievossler · 🇺🇸 US | Decoration garden diy Creator | 16K | 39.7% | 4 | Tagged @rufflebutts |
06 · Competitors according to Gravity
Who RuffleButts competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for RuffleButts among Clothing brands. The closest is Marie Nicole Clothing, then Gymboree, Tea Collection, Stitchy Fish, NUNUNU, Lil Legs.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Marie Nicole Clothingmarienicoleclothing.com | |||||||
| Gymboreegymboree.com | |||||||
| Tea Collectionteacollection.com | |||||||
| Stitchy Fishstitchyfish.com | |||||||
| NUNUNUnununu.com | |||||||
| Lil Legslillegsbaby.com |
07 · Company
The company behind RuffleButts.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
RuffleButts is an e-commerce brand, founded in 2007 according to LinkedIn, on a domain registered in March 2007. It employs about 77 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- 2007, per LinkedIn
- Domain registered
- 7 Mar 2007
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 77 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rufflebutts.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about RuffleButts
What people ask Google about RuffleButts.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is RuffleButts legit?
According to Gravity by Benchr, RuffleButts is a brand: its website has existed since March 2007, its Trustpilot profile is claimed by the brand, it employs 77 people on LinkedIn, it has 166,167 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
RuffleButts reviews: is it worth it?
Customers rate RuffleButts 4.6 out of 5 on Trustpilot over 518 reviews, 22 of them in the last twelve months: 86% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does RuffleButts sell?
RuffleButts is a children's clothing brand that sells swimwear, rompers, dresses, tights and other apparel for newborn babies, toddlers, and little girls and boys, featuring UPF 50+ protection and signature ruffles. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a RuffleButts discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: RuffleButts advertises on Facebook and Instagram and on Google, where its offers often run. Check rufflebutts.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind RuffleButts?
Gravity by Benchr records a company, founded in 2007 according to LinkedIn, on a domain registered in 2007, with 77 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is RuffleButts growing?
Not at the moment. Gravity by Benchr estimates about 144,500 visits to rufflebutts.com in September 2026, down 10% in a month and down 11% over three months. RuffleButts ranks #1,061 of 97,158 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is RuffleButts' ad budget?
Gravity by Benchr does not publish a spend figure for RuffleButts on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, RuffleButts ranks #1,061 of 97,158 by estimated traffic. Its closest competitors on the same market are Marie Nicole Clothing, Gymboree, Tea Collection, Stitchy Fish, NUNUNU. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with RuffleButts.