Brand page · Lighting · Norway
Rum21: 78.9K visits a month, 25 active Meta ads.
Rum21 — Rum21 is a Norwegian online retailer that sells furniture, lighting, and interior design products from well-known brands and designers. In September 2026 rum21.no drew an estimated 78.9K visits, up 83% on the month before. It ranks #4 of 38 Lighting brands in Norway and holds a 2.5 Trustpilot rating over 3,073 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Rum21 is a Norwegian online retailer that sells furniture, lighting, and interior design products from well-known brands and designers.
01 · Traffic
How much traffic Rum21 gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rum21 drew an estimated 78.9K visits in September 2026, up 83% on the month before and up 43% over three months.
- Worldwide#114,996of 4.5M sites · Top 5%
- In Norway#468of 15.2K sites · Top 5%
- Lighting, worldwide#496of 25,385 brands · Top 5%
- Lighting, Norway#4of 38 brands · Top 20%
78.9K
estimated visits in September
1 mo ▲ +83.0%4 mo ▲ +43.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rum21.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rum21 holds 2.5 out of 5 on Trustpilot over 3,073 reviews, 11 of them in the last twelve months: 60% of customers give five stars and 21% one star. That volume places Rum21 in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rum21 sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Rum21's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Rum21 in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Rum21 is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rum21 runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2024 (image, text, video).
Noggrant utvald design, på ett ställeRUM215 Oct 2026video
Noggrant utvald design, på ett ställeRUM2130 Sept 2026video
Utvalgt design, alt på ett stedRUM2130 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Royal Design Group ABverified
Text ad21 Oct 2026Royal Design Group ABverified
Text ad21 Oct 2026Royal Design Group ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rum21.
The creators who tag @rum21official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rum21official on Instagram, led by INSPOVILLAN (26.6K followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IINSPOVILLAN@inspovillan · 🇸🇪 SE | Decoration garden diy Creator | 26.6K | 0.7% | 3 | Tagged @rum21official |
06 · Competitors according to Gravity
Who Rum21 competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rum21 among Lighting brands in Norway. The closest is myareadesign.com, then shop.midimal.es, dwr.com, design-bestseller.fr, royaldesign.co.uk, connox.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| myareadesign.commyareadesign.com | |||||||
| shop.midimal.esshop.midimal.es | |||||||
| dwr.comdwr.com | |||||||
| design-bestseller.frdesign-bestseller.fr | |||||||
| royaldesign.co.ukroyaldesign.co.uk | |||||||
| connox.deconnox.de |
07 · Company
The company behind Rum21.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rum21 is a company based in Norway, on a domain registered in June 2014.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- 🇳🇴 Norway
- Founded
- Data not available
- Domain registered
- 2 Jun 2014
- Share capital
- Data not available
- Status
- Data not available
- President
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- Activity code
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- Employees
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- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rum21.no
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rum21
What people ask Google about Rum21.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rum21 legit or a scam?
According to Gravity by Benchr, Rum21 is a brand based in Norway: its website has existed since June 2014, its Trustpilot profile is claimed by the brand, it has 144,233 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Rum21?
Customers rate Rum21 2.5 out of 5 on Trustpilot over 3,073 reviews, 11 of them in the last twelve months: 60% give five stars, 21% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Rum21?
Rum21 is a Norwegian online retailer that sells furniture, lighting, and interior design products from well-known brands and designers. Gravity by Benchr classifies it under Lighting. Source: Gravity by Benchr product classification.
Does Rum21 have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Rum21 advertises on Facebook and Instagram and on Google, where its offers often run. Check rum21.no for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Rum21?
Gravity by Benchr records a company based in Norway, whose domain was registered in 2014. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Rum21 doing well?
Yes. Gravity by Benchr estimates about 78,900 visits to rum21.no in September 2026, up 83% in a month and up 43% over three months. Rum21 ranks #4 of 38 Lighting brands in Norway in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Rum21 spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Rum21 on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lighting brands in Norway?
Among Lighting brands in Norway in the Gravity by Benchr index, Rum21 ranks #4 of 38 by estimated traffic. Its closest competitors on the same market are myareadesign.com, shop.midimal.es, dwr.com, design-bestseller.fr, royaldesign.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rum21.