Brand page · Lawn & Garden
RYOBI: 356K visits a month, 154 active Meta ads.
RYOBI — RYOBI is an Australian brand that sells power tools, garden equipment, and cleaning products. In September 2026 ryobi.com.au drew an estimated 356K visits, up 5% on the month before. It ranks #3 of 1,029 Lawn & Garden brands.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
RYOBI is an Australian brand that sells power tools, garden equipment, and cleaning products.
01 · Traffic
How much traffic RYOBI gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
RYOBI drew an estimated 356K visits in September 2026, up 5% on the month before and up 8% over three months.
- Worldwide#32,667of 4.5M sites · Top 1%
- In Australia#650of 105K sites · Top 1%
- Lawn & Garden, worldwide#103of 52,482 brands · Top 1%
- Lawn & Garden, Australia#3of 1,029 brands · Top 1%
356K
estimated visits in September
1 mo ▲ +4.8%4 mo ▲ +7.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about RYOBI.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
RYOBI holds 2.3 out of 5 on Trustpilot over 8 reviews, 5 of them in the last twelve months: 0% of customers give five stars and 75% one star.
Do-it-Yourself Shop Hardware Store Garden Center Lawn Mower Store Tool Manufacturer Tool Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What RYOBI sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read RYOBI's catalogue yet.
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Share of the catalogue by product family.
The dominant category places RYOBI in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What RYOBI is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
RYOBI runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2026 (image, text, video).
A$69RYOBI Australia13 Oct 2026image
Explore The Category GuideRYOBI Australia12 Oct 2026video
Find the RYOBI Mower That's Right for YouRYOBI Australia12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Techtronic Industries Australia Pty Limitedverified
Text ad21 Oct 2026Techtronic Industries Australia Pty Limitedverified
Text ad21 Oct 2026Techtronic Industries Australia Pty Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about RYOBI.
The creators who tag @ryobiau on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ryobiau on Instagram, led by Connie 🌿 Urban Gardening (11.5K followers, 35.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CConnie 🌿 Urban Gardening@gardenwithconnie · 🇦🇺 AU | Decoration garden diy Creator | 11.5K | 35.3% | 3 | Tagged @ryobiau |
06 · Competitors according to Gravity
Who RYOBI competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for RYOBI among Lawn & Garden brands. The closest is egopowerplus.com, then ryobitools.com, Greenworks, itoolmax, STIHL Vertriebszentrale AG & Co, worx.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| egopowerplus.comegopowerplus.com | |||||||
| ryobitools.comryobitools.com | |||||||
| Greenworksgreenworkstools.com | |||||||
| itoolmaxitoolmax.com | |||||||
| STIHL Vertriebszentrale AG & Costihl.com.au | |||||||
| worx.comworx.com |
07 · Company
The company behind RYOBI.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
RYOBI is an e-commerce brand.
- Legal name
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- Registration no.
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- VAT
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- Entity country
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- Founded
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- President
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- Employees
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- Total raised
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- Investors
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- VC-backed
- Data not available
- Own store
- ryobi.com.au
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about RYOBI
What people ask Google about RYOBI.
5 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
What is RYOBI?
RYOBI is an Australian brand that sells power tools, garden equipment, and cleaning products. Gravity by Benchr classifies it under Lawn & Garden. Source: Gravity by Benchr product classification.
RYOBI promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: RYOBI advertises on Facebook and Instagram and on Google, where its offers often run. Check ryobi.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is RYOBI doing well?
Yes. Gravity by Benchr estimates about 356,100 visits to ryobi.com.au in September 2026, up 5% in a month and up 8% over three months. RYOBI ranks #3 of 1,029 Lawn & Garden brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does RYOBI spend on Meta ads?
Gravity by Benchr does not publish a spend figure for RYOBI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lawn & Garden brands?
Among Lawn & Garden brands in the Gravity by Benchr index, RYOBI ranks #3 of 1,029 by estimated traffic. Its closest competitors on the same market are egopowerplus.com, ryobitools.com, Greenworks, itoolmax, STIHL Vertriebszentrale AG & Co. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with RYOBI.