Brand page · Food Items
Safeway: 13.6M visits a month, 240 active Meta ads.
Safeway — Safeway is a grocery retailer that operates as a banner of Albertsons Companies, offering grocery delivery and online shopping services. In September 2026 safeway.com drew an estimated 13.6M visits, up 6% on the month before. It ranks #2 of 20,419 Food Items brands and holds a 1.8 Trustpilot rating over 404 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Safeway is a grocery retailer that operates as a banner of Albertsons Companies, offering grocery delivery and online shopping services.
01 · Traffic
How much traffic Safeway gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Safeway drew an estimated 13.6M visits in September 2026, up 6% on the month before and up 16% over three months.
- Worldwide#1,705of 4.5M sites · Top 1%
- In United States#638of 1.2M sites · Top 1%
- Food Items, worldwide#26of 260,714 brands · Top 1%
- Food Items, United States#2of 20,419 brands · Top 1%
13.6M
estimated visits in September
1 mo ▲ +6.1%4 mo ▲ +15.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Safeway.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Safeway holds 1.8 out of 5 on Trustpilot over 404 reviews, 78 of them in the last twelve months: 17% of customers give five stars and 68% one star. That volume places Safeway in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Grocery Delivery Service Supermarket Grocery Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Safeway sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Safeway's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Safeway in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Safeway is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Safeway runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since September 2024 (image, text, video).
Data not available
Video ad21 Oct 2026Albertsons Companies, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Safeway.
The creators who tag @safeway on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @safeway on Instagram, led by Seattle Seahawks Community Engagement (12.5K followers, 7.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSeattle Seahawks Community Engagement@seahawkscommunity · 🇺🇸 US | Pro sports athletes Creator | 12.5K | 7.0% | 11 | Tagged @safeway |
06 · Competitors according to Gravity
Who Safeway competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Safeway among Food Items brands. The closest is starmarket.com, then Albertsons, Jewel-Osco, ACME Markets, Shaw’s and Star Market, Cash Wise.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| starmarket.comstarmarket.com | |||||||
| Albertsonsalbertsons.com | |||||||
| Jewel-Oscojewelosco.com | |||||||
| ACME Marketsacmemarkets.com | |||||||
| Shaw’s and Star Marketshaws.com | |||||||
| Cash Wisecashwise.com |
07 · Company
The company behind Safeway.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Safeway is an e-commerce brand, founded in 1915 according to LinkedIn, on a domain registered in December 1995. It employs about 49,385 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1915, per LinkedIn
- Domain registered
- 9 Dec 1995
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 49,385 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- safeway.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Safeway
What people ask Google about Safeway.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Safeway a legit company?
According to Gravity by Benchr, Safeway is a brand: its website has existed since December 1995, it employs 49,385 people on LinkedIn, it has 86,934 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Safeway reviews
Customers rate Safeway 1.8 out of 5 on Trustpilot over 404 reviews, 78 of them in the last twelve months: 17% give five stars, 68% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Safeway sell?
Safeway is a grocery retailer that operates as a banner of Albertsons Companies, offering grocery delivery and online shopping services. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Does Safeway have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Safeway advertises on Facebook and Instagram and on Google, where its offers often run. Check safeway.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Safeway?
Gravity by Benchr records a company, founded in 1915 according to LinkedIn, on a domain registered in 1995, with 49,385 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Safeway growing?
Yes. Gravity by Benchr estimates about 13,553,900 visits to safeway.com in September 2026, up 6% in a month and up 16% over three months. Safeway ranks #2 of 20,419 Food Items brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Safeway spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Safeway on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands?
Among Food Items brands in the Gravity by Benchr index, Safeway ranks #2 of 20,419 by estimated traffic. Its closest competitors on the same market are starmarket.com, Albertsons, Jewel-Osco, ACME Markets, Shaw’s and Star Market. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Safeway.