Brand page · Outdoor Recreation · United States
Schwinn: 191K visits a month, 10 active Meta ads, Gravity score 422.
Schwinn — Schwinn is an American bike brand that creates men's and women's mountain, electric, hybrid, and kids bikes. In September 2026 schwinnbikes.com drew an estimated 191K visits, down 27% on the month before. It ranks #135 of 14,873 Outdoor Recreation brands in United States and holds a 1.6 Trustpilot rating over 29 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 316 peers: Outdoor Recreation brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Schwinn is an American bike brand that creates men's and women's mountain, electric, hybrid, and kids bikes.
01 · Traffic
How much traffic Schwinn gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Schwinn drew an estimated 191K visits in September 2026, down 27% on the month before and down 30% over three months.
- Worldwide#54,492of 4.5M sites · Top 5%
- In United States#17,882of 1.2M sites · Top 5%
- Outdoor Recreation, worldwide#779of 101,136 brands · Top 1%
- Outdoor Recreation, United States#135of 14,873 brands · Top 1%
191K
estimated visits in September
1 mo ▼ −26.8%4 mo ▼ −30.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Schwinn.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Schwinn holds 1.6 out of 5 on Trustpilot over 29 reviews, 2 of them in the last twelve months: 3% of customers give five stars and 79% one star. That volume places Schwinn in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Bicycle Store Bike Accessories Store Bicycle Wholesale
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Schwinn sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Schwinn sells on Shopify, 97% of its catalogue in stock. The best seller is Roadster Tricycle 12in, at US$139.99, followed by Elm 16in and Wayfarer Step-Thru 700c.
#1Roadster Tricycle 12inSchwinnUS$139.99In stock
#2Elm 16inSchwinnUS$159.99In stock
#3Wayfarer Step-Thru 700cSchwinnUS$379.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Schwinn in its comparison group.
- Average rating
- 4.25 / 5
- Rated products
- 25% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$499.99
- Currency
- USD
04 · Ads
What Schwinn is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Schwinn runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2025 (image, text, video).
Little riders, big momentsSchwinn Bikes22 Sept 2026image
Little riders, big momentsSchwinn Bikes19 Sept 2026image
Little riders, big momentsSchwinn Bikes17 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Schwinn Bicyclesverified
Text ad21 Oct 2026Schwinn Bicyclesverified
Text ad20 Oct 2026Schwinn Bicyclesverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Schwinn.
The creators who tag @schwinnbikes on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Schwinn competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Schwinn among Outdoor Recreation brands in United States. The closest is 99 Bikes, then Raleigh, eccycles.co.uk, Ivanhoe Cycles, BH Bikes, Priority Bicycles.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| 99 Bikes99bikes.co.nz | |||||||
| Raleighraleigh.co.uk | |||||||
| eccycles.co.ukeccycles.co.uk | |||||||
| Ivanhoe Cyclesivanhoecycles.com.au | |||||||
| BH Bikesbhbikes.com | |||||||
| Priority Bicyclesprioritybicycles.com |
07 · Company
The company behind Schwinn.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Schwinn is a company based in Madison, United States, on a domain registered in March 2003.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Madison
- Founded
- Data not available
- Domain registered
- 13 Mar 2003
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- schwinnbikes.com · Shopify · USD
- Catalogue
- 205 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Schwinn
What people ask Google about Schwinn.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Schwinn legit?
According to Gravity by Benchr, Schwinn is a brand based in Madison, United States: its website has existed since March 2003, it sells on a Shopify store, it has 83,924 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Schwinn reviews
Customers rate Schwinn 1.6 out of 5 on Trustpilot over 29 reviews, 2 of them in the last twelve months: 3% give five stars, 79% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Schwinn sell?
Schwinn is an American bike brand that creates men's and women's mountain, electric, hybrid, and kids bikes. Gravity by Benchr classifies it under Outdoor Recreation, with Cycling making up 74% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Schwinn cost?
Schwinn's best seller, Roadster Tricycle 12in, sells US$139.99 on schwinnbikes.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check schwinnbikes.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Schwinn promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Schwinn advertises on Facebook and Instagram and on Google, where its offers often run. Check schwinnbikes.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Schwinn?
Schwinn sells on its own website, schwinnbikes.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Schwinn?
Gravity by Benchr records a company based in Madison, United States, whose domain was registered in 2003. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Schwinn growing?
Not at the moment. Gravity by Benchr estimates about 190,900 visits to schwinnbikes.com in September 2026, down 27% in a month and down 30% over three months. Schwinn ranks #135 of 14,873 Outdoor Recreation brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Schwinn use?
Gravity by Benchr identifies schwinnbikes.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since November 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Schwinn's ad budget?
Gravity by Benchr does not publish a spend figure for Schwinn on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United States?
Among Outdoor Recreation brands in United States in the Gravity by Benchr index, Schwinn ranks #135 of 14,873 by estimated traffic. Its closest competitors on the same market are 99 Bikes, Raleigh, eccycles.co.uk, Ivanhoe Cycles, BH Bikes. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Schwinn.