Brand page · Clothing · Germany
Selected: 1M visits a month, 147 active Meta ads.
Selected — Selected is a fashion brand that sells men's and women's clothing and accessories through its official online shop. In September 2026 selected.com drew an estimated 1M visits, up 25% on the month before. It ranks #21 of 7,326 Clothing brands in Germany and holds a 4.3 Trustpilot rating over 7,585 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Selected is a fashion brand that sells men's and women's clothing and accessories through its official online shop.
01 · Traffic
How much traffic Selected gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Selected drew an estimated 1M visits in September 2026, up 25% on the month before and up 21% over three months.
- Worldwide#14,308of 4.5M sites · Top 1%
- In Germany#642of 184K sites · Top 1%
- Clothing, worldwide#1,086of 459,295 brands · Top 1%
- Clothing, Germany#21of 7,326 brands · Top 1%
1M
estimated visits in September
1 mo ▲ +24.6%4 mo ▲ +20.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Selected.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Selected holds 4.3 out of 5 on Trustpilot over 7,585 reviews, 1,728 of them in the last twelve months: 74% of customers give five stars and 11% one star. That volume places Selected in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, Selected scores 4.5 over 410 reviews.
Shopping & Fashion
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Selected sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Selected's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Selected in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Selected is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Selected runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2021 (image, text, video).
FIND YOUR FAVOURITESSELECTED6 Oct 2026video
FIND YOUR FAVOURITESSELECTED5 Oct 2026video
FIND YOUR FAVOURITESSELECTED5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Bestseller Handels B.V.verified
Text ad19 Oct 2026Bestseller Handels B.V.verified
Text ad19 Oct 2026Bestseller Handels B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Selected.
The creators who tag @selected on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @selected on Instagram, led by SC | Simple Styling (11.7K followers, 3.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSC | Simple Styling@sarahconleyx · 🇬🇧 GB | Fashion style luxury Creator | 11.7K | 3.2% | 6 | Tagged @selected |
06 · Competitors according to Gravity
Who Selected competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Selected among Clothing brands in Germany. The closest is MY FAVOURITE THINGS knitwear, then fromfuture.com, WoolOvers, NAKEDCASHMERE, Paul James Knitwear, wooloverslondon.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MY FAVOURITE THINGS knitwearmyfavouritethings-knitwear.com | |||||||
| fromfuture.comfromfuture.com | |||||||
| WoolOverswoolovers.com | |||||||
| NAKEDCASHMEREnakedcashmere.com | |||||||
| Paul James Knitwearpauljamesknitwear.com | |||||||
| wooloverslondon.comwooloverslondon.com |
07 · Company
The company behind Selected.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Selected is a company based in Germany, on a domain registered in April 1997.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- Data not available
- Domain registered
- 11 Apr 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- selected.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Selected
What people ask Google about Selected.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Selected legit?
According to Gravity by Benchr, Selected is a brand based in Germany: its website has existed since April 1997, its Trustpilot profile is claimed by the brand, it has 213,702 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Selected?
Customers rate Selected 4.3 out of 5 on Trustpilot over 7,585 reviews, 1,728 of them in the last twelve months: 74% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Selected scores 4.5 over 410 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Selected?
Selected is a fashion brand that sells men's and women's clothing and accessories through its official online shop. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Selected promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Selected advertises on Facebook and Instagram and on Google, where its offers often run. Check selected.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Selected?
Gravity by Benchr records a company based in Germany, whose domain was registered in 1997. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Selected doing well?
Yes. Gravity by Benchr estimates about 1,017,100 visits to selected.com in September 2026, up 25% in a month and up 21% over three months. Selected ranks #21 of 7,326 Clothing brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Selected's ad budget?
Gravity by Benchr does not publish a spend figure for Selected on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Germany?
Among Clothing brands in Germany in the Gravity by Benchr index, Selected ranks #21 of 7,326 by estimated traffic. Its closest competitors on the same market are MY FAVOURITE THINGS knitwear, fromfuture.com, WoolOvers, NAKEDCASHMERE, Paul James Knitwear. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Selected.