Brand page · Clothing · United Kingdom
Selfridges: 4.8M visits a month, 19 active Meta ads.
Selfridges — Selfridges is a department store founded in 1909 by American entrepreneur Harry Gordon Selfridge, recognized as a retail icon and landmark of British culture. In September 2026 selfridges.com drew an estimated 4.8M visits, down 5% on the month before. It ranks #5 of 19,668 Clothing brands in United Kingdom and holds a 1.6 Trustpilot rating over 3,968 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Selfridges is a department store founded in 1909 by American entrepreneur Harry Gordon Selfridge, recognized as a retail icon and landmark of British culture.
01 · Traffic
How much traffic Selfridges gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Selfridges drew an estimated 4.8M visits in September 2026, down 5% on the month before and down 3% over three months.
- Worldwide#4,022of 4.5M sites · Top 1%
- In United Kingdom#136of 192K sites · Top 1%
- Clothing, worldwide#249of 459,295 brands · Top 1%
- Clothing, United Kingdom#5of 19,668 brands · Top 1%
4.8M
estimated visits in September
1 mo ▼ −5.1%4 mo ▼ −2.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Selfridges.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Selfridges holds 1.6 out of 5 on Trustpilot over 3,968 reviews, 491 of them in the last twelve months: 14% of customers give five stars and 79% one star. That volume places Selfridges in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Department Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Selfridges sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Selfridges's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Selfridges in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Selfridges is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Selfridges runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2022 (image, text, video).
Reasons to Visit SelfridgesSelfridges10 Oct 2026image
SelfridgesSelfridges10 Oct 2026image
Make your mark with MontblancSelfridges9 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026SELFRIDGES & CO. LIMITEDverified
Text ad19 Oct 2026THE ROLEX WATCH COMPANY LIMITEDverified
Text ad19 Oct 2026THE ROLEX WATCH COMPANY LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Selfridges.
The creators who tag @theofficialselfridges on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @theofficialselfridges on Instagram, led by Din Tai Fung UK (53.5K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDin Tai Fung UK@dintaifunguk · 🇬🇧 GB | Food cooking nutrition Creator | 53.5K | 0.1% | 12 | Tagged @theofficialselfridges |
06 · Competitors according to Gravity
Who Selfridges competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Selfridges among Clothing brands in United Kingdom. The closest is harrods.com, then saksfifthavenue.com, galerieslafayette.com, bergdorfgoodman.com, neimanmarcus.com, printemps.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| harrods.comharrods.com | |||||||
| saksfifthavenue.comsaksfifthavenue.com | |||||||
| galerieslafayette.comgalerieslafayette.com | |||||||
| bergdorfgoodman.combergdorfgoodman.com | |||||||
| neimanmarcus.comneimanmarcus.com | |||||||
| printemps.comprintemps.com |
07 · Company
The company behind Selfridges.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Selfridges is a company based in United Kingdom, founded in 1909 according to LinkedIn, on a domain registered in June 1997. It employs about 6,833 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1909, per LinkedIn
- Domain registered
- 27 Jun 1997
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6,833 on LinkedIn
- Funding stage
- M and a · last deal: secondary market
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- selfridges.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Selfridges
What people ask Google about Selfridges.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Selfridges legit?
According to Gravity by Benchr, Selfridges is a brand based in United Kingdom: its website has existed since June 1997, its Trustpilot profile is claimed by the brand, it employs 6,833 people on LinkedIn, it has 1,265,571 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Selfridges reviews: is it worth it?
Customers rate Selfridges 1.6 out of 5 on Trustpilot over 3,968 reviews, 491 of them in the last twelve months: 14% give five stars, 79% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Selfridges sell?
Selfridges is a department store founded in 1909 by American entrepreneur Harry Gordon Selfridge, recognized as a retail icon and landmark of British culture. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Selfridges discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Selfridges advertises on Facebook and Instagram and on Google, where its offers often run. Check selfridges.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Selfridges?
Gravity by Benchr records a company based in United Kingdom, founded in 1909 according to LinkedIn, on a domain registered in 1997, with 6,833 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Selfridges doing well?
Not at the moment. Gravity by Benchr estimates about 4,840,300 visits to selfridges.com in September 2026, down 5% in a month and down 3% over three months. Selfridges ranks #5 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Selfridges spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Selfridges on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Selfridges ranks #5 of 19,668 by estimated traffic. Its closest competitors on the same market are harrods.com, saksfifthavenue.com, galerieslafayette.com, bergdorfgoodman.com, neimanmarcus.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Selfridges.