Brand page · Lighting
Shades of Light: 557K visits a month, 30 active Meta ads.
Shades of Light — Shades of Light is an online retailer, designer, and manufacturer of lighting and home decor products including chandeliers, pendant lights, rugs, mirrors, and accent furniture. In September 2026 shadesoflight.com drew an estimated 557K visits, up 16% on the month before. It ranks #8 of 2,695 Lighting brands and holds a 4.3 Trustpilot rating over 4,149 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Shades of Light is an online retailer, designer, and manufacturer of lighting and home decor products including chandeliers, pendant lights, rugs, mirrors, and accent furniture.
01 · Traffic
How much traffic Shades of Light gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Shades of Light drew an estimated 557K visits in September 2026, up 16% on the month before and up 5% over three months.
- Worldwide#22,820of 4.5M sites · Top 1%
- In United States#7,502of 1.2M sites · Top 1%
- Lighting, worldwide#51of 25,385 brands · Top 1%
- Lighting, United States#8of 2,695 brands · Top 1%
557K
estimated visits in September
1 mo ▲ +15.6%4 mo ▲ +5.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Shades of Light.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Shades of Light holds 4.3 out of 5 on Trustpilot over 4,149 reviews, 143 of them in the last twelve months: 72% of customers give five stars and 10% one star. That volume places Shades of Light in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Decoration and Interior Design Store Lighting Store Rug Store Light Bulb Supplier Mirror Shop Lamp Shade Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Shades of Light sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Shades of Light's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Shades of Light in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Shades of Light is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Shades of Light runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since March 2022 (image, text).
Get Your Home Holiday-ReadyShades of Light30 Sept 2026video
Shop Farmhouse RevivalShades of Light22 Sept 2026image
Curated French Elegance for Inspired InteriorsShades of Light18 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Shades of Light, LLCverified
Text ad21 Oct 2026Shades of Light, LLCverified
Text ad21 Oct 2026Shades of Light, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Shades of Light.
The creators who tag @shadesoflight on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @shadesoflight on Instagram, led by Alyse Rodriguez (67.8K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAlyse Rodriguez@alysestudios · 🇺🇸 US | Decoration garden diy Creator | 67.8K | — | 4 | Tagged @shadesoflight |
06 · Competitors according to Gravity
Who Shades of Light competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Shades of Light among Lighting brands. The closest is Light House Co., then 1800lighting.com, Letslighting, iconiclights.co.uk, AndLight, Lights n Lamp.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Light House Co.lighthouseco.ca | |||||||
| 1800lighting.com1800lighting.com | |||||||
| Letslightingletslighting.it | |||||||
| iconiclights.co.ukiconiclights.co.uk | |||||||
| AndLightandlight.com | |||||||
| Lights n Lamplightsnlamp.com |
07 · Company
The company behind Shades of Light.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Shades of Light is an e-commerce brand, founded in 1986 according to LinkedIn, on a domain registered in November 1997. It employs about 129 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- 1986, per LinkedIn
- Domain registered
- 17 Nov 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 129 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- shadesoflight.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Shades of Light
What people ask Google about Shades of Light.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Shades of Light a legit company?
According to Gravity by Benchr, Shades of Light is a brand: its website has existed since November 1997, its Trustpilot profile is claimed by the brand, it employs 129 people on LinkedIn, it has 89,383 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Shades of Light reviews: is it worth it?
Customers rate Shades of Light 4.3 out of 5 on Trustpilot over 4,149 reviews, 143 of them in the last twelve months: 72% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Shades of Light sell?
Shades of Light is an online retailer, designer, and manufacturer of lighting and home decor products including chandeliers, pendant lights, rugs, mirrors, and accent furniture. Gravity by Benchr classifies it under Lighting. Source: Gravity by Benchr product classification.
Does Shades of Light have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Shades of Light advertises on Facebook and Instagram and on Google, where its offers often run. Check shadesoflight.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Shades of Light?
Gravity by Benchr records a company, founded in 1986 according to LinkedIn, on a domain registered in 1997, with 129 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Shades of Light growing?
Yes. Gravity by Benchr estimates about 556,700 visits to shadesoflight.com in September 2026, up 16% in a month and up 5% over three months. Shades of Light ranks #8 of 2,695 Lighting brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Shades of Light's ad budget?
Gravity by Benchr does not publish a spend figure for Shades of Light on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lighting brands?
Among Lighting brands in the Gravity by Benchr index, Shades of Light ranks #8 of 2,695 by estimated traffic. Its closest competitors on the same market are Light House Co., 1800lighting.com, Letslighting, iconiclights.co.uk, AndLight. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Shades of Light.