Brand page · Personal Care · United Kingdom
Shay & Blue: 142K visits a month, 352 active Meta ads, Gravity score 683.
Shay & Blue — Shay & Blue UK is a brand that creates modern unisex fine fragrances using natural ingredients and sustainable methods. Their perfumes are vegan, cruelty-free, and handcrafted in London. In September 2026 shayandblue.com drew an estimated 142K visits, up 25% on the month before. It ranks #573 of 33,626 Personal Care brands in United Kingdom and holds a 4.8 Trustpilot rating over 3,146 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 184 peers: Personal Care brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Shay & Blue UK is a brand that creates modern unisex fine fragrances using natural ingredients and sustainable methods. Their perfumes are vegan, cruelty-free, and handcrafted in London.
01 · Traffic
How much traffic Shay & Blue gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Shay & Blue drew an estimated 142K visits in September 2026, up 25% on the month before and up 42% over three months.
- Worldwide#69,984of 4.5M sites · Top 5%
- In United States#23,076of 1.2M sites · Top 5%
- Personal Care, worldwide#3,338of 215,119 brands · Top 5%
- Personal Care, United States#573of 33,626 brands · Top 5%
142K
estimated visits in September
1 mo ▲ +25.1%4 mo ▲ +42.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Shay & Blue.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Shay & Blue holds 4.8 out of 5 on Trustpilot over 3,146 reviews, 496 of them in the last twelve months: 91% of customers give five stars and 2% one star. That volume places Shay & Blue in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %.
Perfume Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Shay & Blue sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Shay & Blue sells on Shopify, 80% of its catalogue in stock. The best seller is Lilacs & Gooseberries Perfume 10ml, at £25.00, followed by Blackberry Woods Sample and Black Tulip Perfume 10ml.
#1Lilacs & Gooseberries Perfume 10mlShay & Blue£25.00In stock
#2Blackberry Woods SampleShay & Blue£10.00In stock
#3Black Tulip Perfume 10mlShay & Blue£25.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Shay & Blue in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 99% of the catalogue
- In stock
- 80%
- Upper price quartile
- US$105.89
- Currency
- GBP
04 · Ads
What Shay & Blue is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Shay & Blue runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2024 (image, text, video).
Fragrance for Any OccasionShay and Blue8 Oct 2026video
Your next quiet obsession, on usShay and Blue7 Oct 2026image
Fragrance for Any OccasionShay and Blue7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Shay & Blueverified
Text ad19 Oct 2026Shay & Blueverified
Text ad19 Oct 2026Shay & Blueverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Shay & Blue.
The creators who tag @shayandblue on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @shayandblue on Instagram, led by Celeste Aprahamian (16.9K followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCeleste Aprahamian@celesteisgroovy · 🇺🇸 US | Fashion style luxury Creator | 16.9K | 0.8% | 1 | Tagged @shayandblue |
06 · Competitors according to Gravity
Who Shay & Blue competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Shay & Blue among Personal Care brands in United Kingdom. The closest is Bla Bli Blu, then Escentric Molecules, nishane.com, Velixirparfums, KAYALI, Scentitude.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bla Bli Blublabliblulife.com | |||||||
| Escentric Moleculesescentric.com | |||||||
| nishane.comnishane.com | |||||||
| Velixirparfumsvelixirparfums.com | |||||||
| KAYALIus.kayali.com | |||||||
| Scentitudescentitude.in |
07 · Company
The company behind Shay & Blue.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Shay & Blue is a company based in London, United Kingdom, on a domain registered in March 2012. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- Data not available
- Domain registered
- 15 Mar 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- shayandblue.com · Shopify · GBP
- Catalogue
- 141 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Shay & Blue
What people ask Google about Shay & Blue.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Shay & Blue a legit company?
According to Gravity by Benchr, Shay & Blue is a brand based in London, United Kingdom: its website has existed since March 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 37,035 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Shay & Blue?
Customers rate Shay & Blue 4.8 out of 5 on Trustpilot over 3,146 reviews, 496 of them in the last twelve months: 91% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Shay & Blue known for?
Shay & Blue UK is a brand that creates modern unisex fine fragrances using natural ingredients and sustainable methods. Their perfumes are vegan, cruelty-free, and handcrafted in London. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 97% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Shay & Blue cost?
Shay & Blue's best seller, Lilacs & Gooseberries Perfume 10ml, sells £25.00 on shayandblue.com. 80% of the catalogue is in stock. Gravity does not track prices daily: check shayandblue.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Shay & Blue promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Shay & Blue advertises on Facebook and Instagram and on Google, where its offers often run. Check shayandblue.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Shay & Blue?
Shay & Blue sells on its own website, shayandblue.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Shay & Blue?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 2012, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Shay & Blue doing well?
Yes. Gravity by Benchr estimates about 141,700 visits to shayandblue.com in September 2026, up 25% in a month and up 42% over three months. Shay & Blue ranks #573 of 33,626 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Shay & Blue use?
Gravity by Benchr identifies shayandblue.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Shay & Blue's ad budget?
Gravity by Benchr does not publish a spend figure for Shay & Blue on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Shay & Blue ranks #573 of 33,626 by estimated traffic. Its closest competitors on the same market are Bla Bli Blu, Escentric Molecules, nishane.com, Velixirparfums, KAYALI. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Shay & Blue.