Brand page · Clothing · Australia
Cool Shirtz: 1M visits a month, 77 active Meta ads, Gravity score 815.
Cool Shirtz — Cool Shirtz is a clothing brand that sells various apparel items including tops, tees, shirts, longsleeves, jumpers, crop tops, outerwear, bottoms, accessories, hats, jewellery, socks, bags, water bottles, and other fashion items. In September 2026 shirtz.cool drew an estimated 1M visits, up 77% on the month before. It ranks #126 of 97,158 Clothing brands in Australia and holds a 4.1 Trustpilot rating over 367 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 26 peers: Clothing brands in Australia with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Cool Shirtz is a clothing brand that sells various apparel items including tops, tees, shirts, longsleeves, jumpers, crop tops, outerwear, bottoms, accessories, hats, jewellery, socks, bags, water bottles, and other fashion items.
01 · Traffic
How much traffic Cool Shirtz gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Cool Shirtz drew an estimated 1M visits in September 2026, up 77% on the month before and up 37% over three months.
- Worldwide#14,024of 4.5M sites · Top 1%
- In United States#4,658of 1.2M sites · Top 1%
- Clothing, worldwide#1,063of 459,295 brands · Top 1%
- Clothing, United States#126of 97,158 brands · Top 1%
1M
estimated visits in September
1 mo ▲ +77.4%4 mo ▲ +37.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Cool Shirtz.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Cool Shirtz holds 4.1 out of 5 on Trustpilot over 367 reviews, 94 of them in the last twelve months: 77% of customers give five stars and 13% one star. That volume places Cool Shirtz in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Cool Shirtz sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Cool Shirtz sells on Shopify, 84% of its catalogue in stock. The best seller is The Fishing Cap, at A$45.00, followed by The Bee Hoodie and The Monsters Nearby Knit.
#1The Fishing CapCool ShirtzA$45.00In stock
#2The Bee HoodieCool ShirtzA$134.00In stock
#3The Monsters Nearby KnitCool ShirtzA$100.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Cool Shirtz in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 97% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$52.31
- Currency
- AUD
04 · Ads
What Cool Shirtz is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Cool Shirtz runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2025 (text).
Cool shirtzCool shirtz6 Oct 2026image
Cool shirtzCool shirtz6 Oct 2026image
Demon DenimCool shirtz6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026VERY VERY COOL PTY LTDverified
Text ad17 Oct 2026VERY VERY COOL PTY LTDverified
Text ad23 Nov 2025VERY VERY COOL PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Cool Shirtz.
The creators who tag @coolshirtz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @coolshirtz on Instagram, led by 👧🏻Hue 🐱HiChew (106K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �👧🏻Hue 🐱HiChew@hieucow · INTL | Photography visual arts Creator | 106K | 0.5% | 3 | Tagged @coolshirtz |
06 · Competitors according to Gravity
Who Cool Shirtz competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Cool Shirtz among Clothing brands in Australia. The closest is Official Minecraft Shop, then The Yetee, Blizzard Gear Store, XBOX Game Studios Shop, TORCH TORCH, Insert Coin.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Official Minecraft Shopminecraftshop.com | |||||||
| The Yeteetheyetee.com | |||||||
| Blizzard Gear Storegear.blizzard.com | |||||||
| XBOX Game Studios Shopshop.xboxgamestudios.com | |||||||
| TORCH TORCHtorchtorch.jp | |||||||
| Insert Coininsertcoinclothing.com |
07 · Company
The company behind Cool Shirtz.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Cool Shirtz is a company based in Hawthorn, Australia, on a domain registered in October 2017.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Hawthorn
- Founded
- Data not available
- Domain registered
- 4 Oct 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- shirtz.cool · Shopify · AUD
- Catalogue
- 279 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Cool Shirtz
What people ask Google about Cool Shirtz.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Cool Shirtz legit?
According to Gravity by Benchr, Cool Shirtz is a brand based in Hawthorn, Australia: its website has existed since October 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 405,972 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Cool Shirtz reviews
Customers rate Cool Shirtz 4.1 out of 5 on Trustpilot over 367 reviews, 94 of them in the last twelve months: 77% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Cool Shirtz known for?
Cool Shirtz is a clothing brand that sells various apparel items including tops, tees, shirts, longsleeves, jumpers, crop tops, outerwear, bottoms, accessories, hats, jewellery, socks, bags, water bottles, and other fashion items. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 47% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Cool Shirtz prices: how much is it?
Cool Shirtz's best seller, The Fishing Cap, sells A$45.00 on shirtz.cool. 84% of the catalogue is in stock. Gravity does not track prices daily: check shirtz.cool before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Cool Shirtz have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Cool Shirtz advertises on Facebook and Instagram and on Google, where its offers often run. Check shirtz.cool for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Cool Shirtz?
Cool Shirtz sells on its own website, shirtz.cool, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Cool Shirtz?
Gravity by Benchr records a company based in Hawthorn, Australia, whose domain was registered in 2017. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Cool Shirtz growing?
Yes. Gravity by Benchr estimates about 1,043,000 visits to shirtz.cool in September 2026, up 77% in a month and up 37% over three months. Cool Shirtz ranks #126 of 97,158 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Cool Shirtz use?
Gravity by Benchr identifies shirtz.cool as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Cool Shirtz's ad budget?
Gravity by Benchr does not publish a spend figure for Cool Shirtz on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Cool Shirtz ranks #126 of 97,158 by estimated traffic. Its closest competitors on the same market are Official Minecraft Shop, The Yetee, Blizzard Gear Store, XBOX Game Studios Shop, TORCH TORCH. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Cool Shirtz.