Brand page · Clothing · United States
Cove: 944K visits a month, 588 active Meta ads, Gravity score 591.
Cove — Cove USA is a California-based men's lifestyle brand that sells premium clothing including pants, shorts, shirts, and other apparel items. In September 2026 shopcoveusa.com drew an estimated 944K visits, down 17% on the month before. It ranks #144 of 97,158 Clothing brands in United States and holds a 2.6 Trustpilot rating over 64 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Cove USA is a California-based men's lifestyle brand that sells premium clothing including pants, shorts, shirts, and other apparel items.
01 · Traffic
How much traffic Cove gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Cove drew an estimated 944K visits in September 2026, down 17% on the month before and down 17% over three months.
- Worldwide#15,148of 4.5M sites · Top 1%
- In United States#5,000of 1.2M sites · Top 1%
- Clothing, worldwide#1,171of 459,295 brands · Top 1%
- Clothing, United States#144of 97,158 brands · Top 1%
944K
estimated visits in September
1 mo ▼ −16.8%4 mo ▼ −16.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Cove.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Cove holds 2.6 out of 5 on Trustpilot over 64 reviews, 64 of them in the last twelve months: 27% of customers give five stars and 66% one star. That volume places Cove in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Men's Clothing Store Women's Clothing Store Streetwear Store Activewear Store Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Cove sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Cove sells on Shopify, 81% of its catalogue in stock. The best seller is Black Shorts, at US$25.00, followed by (New) Heavyweight Tee - Jet Black and (New) Heavyweight Tee - Pepper.
#2Black ShortsCoveUS$25.00In stock
#3(New) Heavyweight Tee - Jet BlackCoveUS$25.00In stock
(New) Heavyweight Tee - PepperCoveUS$25.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Cove in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 100% of the catalogue
- In stock
- 81%
- Upper price quartile
- US$49.00
- Currency
- USD
04 · Ads
What Cove is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Cove runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2026 (image, text, video).
(New) 4 Fits BundleCove USA7 Oct 2026video
(New) Baggy SweatsCove USA7 Oct 2026video
(New) Baggy SweatsCove USA7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Cove Surf Company, Inc.verified
Text ad20 Oct 2026Cove Surf Company, Inc.verified
Text ad20 Oct 2026Cove Surf Company, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Cove.
The creators who tag @coveusa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @coveusa on Instagram, led by Riley Palmer (70.9K followers, 40.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRiley Palmer@builtbypalmer · 🇺🇸 US | Decoration garden diy Creator | 70.9K | 40.5% | 2 | Tagged @coveusa |
06 · Competitors according to Gravity
Who Cove competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Cove among Clothing brands in United States. The closest is OVERLAYS, then Custard Clothing, untld.in, c'est normal, hardaddy.com, CAPO | Meaning Behind The Brand.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| OVERLAYSoverlaysnow.com | |||||||
| Custard Clothingcustardclothing.com.au | |||||||
| untld.inuntld.in | |||||||
| c'est normalcestnormal.com | |||||||
| hardaddy.comhardaddy.com | |||||||
| CAPO | Meaning Behind The Brandcapouk.com |
07 · Company
The company behind Cove.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Cove is a company based in Lake Forest, United States, on a domain registered in April 2021.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Lake Forest
- Founded
- Data not available
- Domain registered
- 28 Apr 2021
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- shopcoveusa.com · Shopify · USD
- Catalogue
- 45 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Cove
What people ask Google about Cove.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Cove legit?
According to Gravity by Benchr, Cove is a brand based in Lake Forest, United States: its website has existed since April 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 359,898 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Cove reviews
Customers rate Cove 2.6 out of 5 on Trustpilot over 64 reviews, 64 of them in the last twelve months: 27% give five stars, 66% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Cove sell?
Cove USA is a California-based men's lifestyle brand that sells premium clothing including pants, shorts, shirts, and other apparel items. Gravity by Benchr classifies it under Clothing, with Shorts making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Cove prices: how much is it?
Cove's best seller, Black Shorts, sells US$25.00 on shopcoveusa.com. 81% of the catalogue is in stock. Gravity does not track prices daily: check shopcoveusa.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Cove discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Cove advertises on Facebook and Instagram and on Google, where its offers often run. Check shopcoveusa.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Cove?
Cove sells on its own website, shopcoveusa.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Cove?
Gravity by Benchr records a company based in Lake Forest, United States, whose domain was registered in 2021. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Cove growing?
Not at the moment. Gravity by Benchr estimates about 943,800 visits to shopcoveusa.com in September 2026, down 17% in a month and down 17% over three months. Cove ranks #144 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Cove use?
Gravity by Benchr identifies shopcoveusa.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Cove spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Cove on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Cove ranks #144 of 97,158 by estimated traffic. Its closest competitors on the same market are OVERLAYS, Custard Clothing, untld.in, c'est normal, hardaddy.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Cove.