Brand page · Kitchen & Dining · United Kingdom
SHO: 269K visits a month, 488 active Meta ads, Gravity score 582.
SHO — SHO is a brand that creates reusable drinkware and increasingly repairable systems for sustainable choices. In September 2026 shoreusable.com drew an estimated 269K visits, down 8% on the month before. It ranks #38 of 6,546 Kitchen & Dining brands in United Kingdom and holds a 3.6 Trustpilot rating over 489 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 106 peers: Kitchen & Dining brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SHO is a brand that creates reusable drinkware and increasingly repairable systems for sustainable choices.
01 · Traffic
How much traffic SHO gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SHO drew an estimated 269K visits in September 2026, down 8% on the month before and up 27% over three months.
- Worldwide#40,996of 4.5M sites · Top 1%
- In United Kingdom#2,062of 192K sites · Top 5%
- Kitchen & Dining, worldwide#830of 145,612 brands · Top 1%
- Kitchen & Dining, United Kingdom#38of 6,546 brands · Top 1%
269K
estimated visits in September
1 mo ▼ −8.0%4 mo ▲ +27.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SHO.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SHO holds 3.6 out of 5 on Trustpilot over 489 reviews, 100 of them in the last twelve months: 77% of customers give five stars and 15% one star. That volume places SHO in the top 20 % of the 270,321 Trustpilot pages in the Gravity index. On Google, SHO scores 4.6 over 19 reviews.
Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SHO sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SHO sells on Shopify, 91% of its catalogue in stock. The best seller is SHO Food Flask, at £22.00–£32.00, followed by SHO Calix and SHO Pacto.
#1SHO Food FlaskSHO£22.00–£32.00In stock
#2SHO CalixSHO£18.00–£21.00In stock
#3SHO PactoSHO£15.00–£17.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SHO in its comparison group.
- Average rating
- 4.72 / 5
- Rated products
- 94% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$23.82
- Currency
- GBP
04 · Ads
What SHO is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SHO runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Microwave-Free Meals Anywhere.SHO5 Oct 2026video
Microwave-Free Meals Anywhere.SHO5 Oct 2026video
Microwave-Free Meals Anywhere.SHO5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026SH Online Ltdverified
Text ad20 Oct 2026SH Online Ltdverified
Text ad20 Oct 2026SH Online Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SHO.
The creators who tag @shoreusable on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @shoreusable on Instagram, led by Car Pintos (85K followers, 1.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCar Pintos@carpintos · 🇦🇷 AR | Decoration garden diy Creator | 85K | 1.9% | 1 | Tagged @shoreusable |
06 · Competitors according to Gravity
Who SHO competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SHO among Kitchen & Dining brands in United Kingdom. The closest is Hydro Flask, then Contigo, Thermos, Klean Kanteen, ThermoFlask, Owala®.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hydro Flaskhydroflask.com | |||||||
| Contigogocontigo.com | |||||||
| Thermosthermos.com | |||||||
| Klean Kanteenkleankanteen.com | |||||||
| ThermoFlaskthermoflask.com | |||||||
| Owala®owalalife.com |
07 · Company
The company behind SHO.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SHO is a company based in King's Lynn, United Kingdom, founded in 2014 according to LinkedIn, on a domain registered in September 2019. It employs about 64 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · King's Lynn
- Founded
- 2014, per LinkedIn
- Domain registered
- 23 Sept 2019
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 64 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- shoreusable.com · Shopify · GBP
- Catalogue
- 30 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SHO
What people ask Google about SHO.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SHO legit?
According to Gravity by Benchr, SHO is a brand based in King's Lynn, United Kingdom: its website has existed since September 2019, it sells on a Shopify store, it employs 64 people on LinkedIn, it has 117,350 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
SHO reviews
Customers rate SHO 3.6 out of 5 on Trustpilot over 489 reviews, 100 of them in the last twelve months: 77% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. On Google, SHO scores 4.6 over 19 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does SHO sell?
SHO is a brand that creates reusable drinkware and increasingly repairable systems for sustainable choices. Gravity by Benchr classifies it under Kitchen & Dining, with Food & Beverage Carriers making up 9% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does SHO cost?
SHO's best seller, SHO Food Flask, sells from £22.00 to £32.00 on shoreusable.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check shoreusable.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
SHO promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: SHO advertises on Facebook and Instagram and on Google, where its offers often run. Check shoreusable.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy SHO?
SHO sells on its own website, shoreusable.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns SHO?
Gravity by Benchr records a company based in King's Lynn, United Kingdom, founded in 2014 according to LinkedIn, on a domain registered in 2019, with 64 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SHO doing well?
Yes. Gravity by Benchr estimates about 268,600 visits to shoreusable.com in September 2026, down 8% in a month and up 27% over three months. SHO ranks #38 of 6,546 Kitchen & Dining brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SHO use?
Gravity by Benchr identifies shoreusable.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is SHO's ad budget?
Gravity by Benchr does not publish a spend figure for SHO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in United Kingdom?
Among Kitchen & Dining brands in United Kingdom in the Gravity by Benchr index, SHO ranks #38 of 6,546 by estimated traffic. Its closest competitors on the same market are Hydro Flask, Contigo, Thermos, Klean Kanteen, ThermoFlask. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SHO.