Brand page · Decor · United States
Shutterfly: 9.1M visits a month, 264 active Meta ads, Gravity score 640.
Shutterfly — Shutterfly is a retail and manufacturing company that provides custom photo products and gifts, including photo books, cards, prints, wall art, and home decor. In September 2026 shutterfly.com drew an estimated 9.1M visits, up 2% on the month before. It ranks #2 of 42,373 Decor brands in United States and holds a 4.0 Trustpilot rating over 30,210 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 27 peers: Decor brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Shutterfly is a retail and manufacturing company that provides custom photo products and gifts, including photo books, cards, prints, wall art, and home decor.
01 · Traffic
How much traffic Shutterfly gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Shutterfly drew an estimated 9.1M visits in September 2026, up 2% on the month before and up 2% over three months.
- Worldwide#2,337of 4.5M sites · Top 1%
- In United States#832of 1.2M sites · Top 1%
- Decor, worldwide#19of 185,686 brands · Top 1%
- Decor, United States#2of 42,373 brands · Top 1%
9.1M
estimated visits in September
1 mo ▲ +1.6%4 mo ▲ +1.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Shutterfly.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Shutterfly holds 4.0 out of 5 on Trustpilot over 30,210 reviews, 1,906 of them in the last twelve months: 65% of customers give five stars and 9% one star. That volume places Shutterfly in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Business Services
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Shutterfly sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Shutterfly's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Shutterfly in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Shutterfly is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Shutterfly runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2024 (image, text, video).
Baby Photo BooksShutterfly14 Oct 2026image
New holiday card featuresShutterfly14 Oct 2026video
New Disney Photo BooksShutterfly14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Shutterfly, LLCverified
Text ad21 Oct 2026Shutterfly, LLCverified
Text ad21 Oct 2026Shutterfly, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Shutterfly.
The creators who tag @shutterfly on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @shutterfly on Instagram, led by Kelle Boyd / Ann Kelle (13K followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKelle Boyd / Ann Kelle@annkelle · 🇺🇸 US | Photography visual arts Creator | 13K | 0.7% | 3 | Tagged @shutterfly |
06 · Competitors according to Gravity
Who Shutterfly competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Shutterfly among Decor brands in United States. The closest is Mixbook, then Cheerz, Snapfish, photobox, Artifact Uprising, cewe.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mixbookmixbook.com | |||||||
| Cheerzcheerz.com | |||||||
| Snapfishsnapfish.com | |||||||
| photoboxphotobox.fr | |||||||
| Artifact Uprisingartifactuprising.com | |||||||
| cewe.decewe.de |
07 · Company
The company behind Shutterfly.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Shutterfly is a company based in United States, founded in 1999 according to LinkedIn, on a domain registered in July 1999. It employs about 8,623 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1999, per LinkedIn
- Domain registered
- 7 Jul 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8,623 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- shutterfly.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Shutterfly
What people ask Google about Shutterfly.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Shutterfly legit or a scam?
According to Gravity by Benchr, Shutterfly is a brand based in United States: its website has existed since July 1999, its Trustpilot profile is claimed by the brand, it employs 8,623 people on LinkedIn, it has 477,724 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Shutterfly reviews
Customers rate Shutterfly 4.0 out of 5 on Trustpilot over 30,210 reviews, 1,906 of them in the last twelve months: 65% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Shutterfly known for?
Shutterfly is a retail and manufacturing company that provides custom photo products and gifts, including photo books, cards, prints, wall art, and home decor. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Shutterfly promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Shutterfly advertises on Facebook and Instagram and on Google, where its offers often run. Check shutterfly.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Shutterfly?
Gravity by Benchr records a company based in United States, founded in 1999 according to LinkedIn, on a domain registered in 1999, with 8,623 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Shutterfly growing?
Yes. Gravity by Benchr estimates about 9,096,100 visits to shutterfly.com in September 2026, up 2% in a month and up 2% over three months. Shutterfly ranks #2 of 42,373 Decor brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Shutterfly's ad budget?
Gravity by Benchr does not publish a spend figure for Shutterfly on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United States?
Among Decor brands in United States in the Gravity by Benchr index, Shutterfly ranks #2 of 42,373 by estimated traffic. Its closest competitors on the same market are Mixbook, Cheerz, Snapfish, photobox, Artifact Uprising. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Shutterfly.