Brand page · Outdoor Recreation · United Kingdom
Sigma Sports: 872K visits a month, 117 active Meta ads, Gravity score 580.
Sigma Sports — Sigma Sports is a premium cycling and multisport retailer that sells bikes, clothing, shoes, helmets, components, wheels, and accessories for cycling, running, and triathlon. In September 2026 sigmasports.com drew an estimated 872K visits, down 26% on the month before. It ranks #3 of 3,414 Outdoor Recreation brands in United Kingdom and holds a 4.8 Trustpilot rating over 48,124 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 87 peers: Outdoor Recreation brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sigma Sports is a premium cycling and multisport retailer that sells bikes, clothing, shoes, helmets, components, wheels, and accessories for cycling, running, and triathlon.
01 · Traffic
How much traffic Sigma Sports gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sigma Sports drew an estimated 872K visits in September 2026, down 26% on the month before and down 9% over three months.
- Worldwide#16,114of 4.5M sites · Top 1%
- In United Kingdom#641of 192K sites · Top 1%
- Outdoor Recreation, worldwide#94of 101,136 brands · Top 1%
- Outdoor Recreation, United Kingdom#3of 3,414 brands · Top 1%
872K
estimated visits in September
1 mo ▼ −25.9%4 mo ▼ −8.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sigma Sports.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sigma Sports holds 4.8 out of 5 on Trustpilot over 48,124 reviews, 4,124 of them in the last twelve months: 90% of customers give five stars and 2% one star. That volume places Sigma Sports in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %. On Google, Sigma Sports scores 4.9 over 62 reviews.
Bicycle Store Running Store Bike Accessories Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sigma Sports sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Sigma Sports sells on Shopify, 55% of its catalogue in stock. The best seller is Specialized Presta Valve Inner Tube, at £5.00–£7.00, followed by SH11 SPD-SL 6 Degree Pedal Cleats and GP5000 Clincher Tyre.
#1Specialized Presta Valve Inner TubeSigma Sports£5.00–£7.00In stock
#2SH11 SPD-SL 6 Degree Pedal CleatsSigma Sports£11.00In stock
#3GP5000 Clincher TyreSigma Sports£50.00–£59.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Sigma Sports in its comparison group.
- Average rating
- 4.74 / 5
- Rated products
- 1% of the catalogue
- In stock
- 55%
- Upper price quartile
- US$231.63
- Currency
- GBP
04 · Ads
What Sigma Sports is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sigma Sports runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2023 (image, text, video).
Big Deals: Up to 50% offSigma Sports8 Oct 2026image
High5 Energy Gummies 26gSigma Sports7 Oct 2026image
TORQ Explore Flapjack 65gSigma Sports7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026SIGMA SPORTS LIMITEDverified
Text ad20 Oct 2026SIGMA SPORTS LIMITEDverified
Text ad20 Oct 2026SIGMA SPORTS LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sigma Sports.
The creators who tag @sigmasports on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sigmasports on Instagram, led by Follow Chrissie Cycling (55.5K followers, 2.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFollow Chrissie Cycling@f.c.cycling · 🇦🇺 AU | Fitness sport bodybuilding Creator | 55.5K | 2.1% | 4 | Tagged @sigmasports |
06 · Competitors according to Gravity
Who Sigma Sports competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sigma Sports among Outdoor Recreation brands in United Kingdom. The closest is 365rider.com, then bike24.it, bikeshop.no, Cingolani Bike Shop, merlincycles.com, RA Cycles.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| 365rider.com365rider.com | |||||||
| bike24.itbike24.it | |||||||
| bikeshop.nobikeshop.no | |||||||
| Cingolani Bike Shopcingolanibikeshop.com | |||||||
| merlincycles.commerlincycles.com | |||||||
| RA Cyclesracycles.com |
07 · Company
The company behind Sigma Sports.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sigma Sports is a company based in United Kingdom, founded in 1992 according to LinkedIn, on a domain registered in June 2002. It employs about 122 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1992, per LinkedIn
- Domain registered
- 27 Jun 2002
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 122 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sigmasports.com · Shopify · GBP
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sigma Sports
What people ask Google about Sigma Sports.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sigma Sports legit?
According to Gravity by Benchr, Sigma Sports is a brand based in United Kingdom: its website has existed since June 2002, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 122 people on LinkedIn, it has 108,651 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Sigma Sports reviews: is it worth it?
Customers rate Sigma Sports 4.8 out of 5 on Trustpilot over 48,124 reviews, 4,124 of them in the last twelve months: 90% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Sigma Sports scores 4.9 over 62 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Sigma Sports sell?
Sigma Sports is a premium cycling and multisport retailer that sells bikes, clothing, shoes, helmets, components, wheels, and accessories for cycling, running, and triathlon. Gravity by Benchr classifies it under Outdoor Recreation, with Cycling making up 79% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Sigma Sports expensive?
Sigma Sports' best seller, Specialized Presta Valve Inner Tube, sells from £5.00 to £7.00 on sigmasports.com. 55% of the catalogue is in stock. Gravity does not track prices daily: check sigmasports.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Sigma Sports have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sigma Sports advertises on Facebook and Instagram and on Google, where its offers often run. Check sigmasports.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Sigma Sports?
Sigma Sports sells on its own website, sigmasports.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Sigma Sports?
Gravity by Benchr records a company based in United Kingdom, founded in 1992 according to LinkedIn, on a domain registered in 2002, with 122 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sigma Sports growing?
Not at the moment. Gravity by Benchr estimates about 872,100 visits to sigmasports.com in September 2026, down 26% in a month and down 9% over three months. Sigma Sports ranks #3 of 3,414 Outdoor Recreation brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sigma Sports use?
Gravity by Benchr identifies sigmasports.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Sigma Sports' ad budget?
Gravity by Benchr does not publish a spend figure for Sigma Sports on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United Kingdom?
Among Outdoor Recreation brands in United Kingdom in the Gravity by Benchr index, Sigma Sports ranks #3 of 3,414 by estimated traffic. Its closest competitors on the same market are 365rider.com, bike24.it, bikeshop.no, Cingolani Bike Shop, merlincycles.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sigma Sports.