Brand page · Hobbies & Creative Arts · United States
Singer: 751K visits a month, 41 active Meta ads, Gravity score 482.
Singer — SINGER® is a sewing machine brand that sells sewing, embroidery, serger and quilting machines. In September 2026 singer.com drew an estimated 751K visits, down 8% on the month before. It ranks #20 of 32,083 Hobbies & Creative Arts brands in United States and holds a 2.0 Trustpilot rating over 111 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 343 peers: Hobbies & Creative Arts brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SINGER® is a sewing machine brand that sells sewing, embroidery, serger and quilting machines.
01 · Traffic
How much traffic Singer gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Singer drew an estimated 751K visits in September 2026, down 8% on the month before and up 6% over three months.
- Worldwide#18,048of 4.5M sites · Top 1%
- In United States#5,947of 1.2M sites · Top 1%
- Hobbies & Creative Arts, worldwide#157of 136,278 brands · Top 1%
- Hobbies & Creative Arts, United States#20of 32,083 brands · Top 1%
751K
estimated visits in September
1 mo ▼ −8.1%4 mo ▲ +5.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Singer.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Singer holds 2.0 out of 5 on Trustpilot over 111 reviews, 34 of them in the last twelve months: 19% of customers give five stars and 77% one star. That volume places Singer in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Sewing Company Embroidery Service Sewing Machine Store Sewing Machine Repair Service Musical Instrument Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Singer sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Singer sells on Shopify, 84% of its catalogue in stock. The best seller is SINGER® Heavy Duty 4452 Sewing Machine, at US$219.99, followed by SINGER® Heavy Duty 4452 Rosewater Pink Sewing Machine and SINGER® Universal Hard Case.
#1SINGER® Heavy Duty 4452 Sewing MachineSingerUS$219.99In stock
#2SINGER® Heavy Duty 4452 Rosewater Pink Sewing MachineSingerUS$249.99In stock
#3SINGER® Universal Hard CaseSingerUS$63.74In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Singer in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 8% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$26.39
- Currency
- USD
04 · Ads
What Singer is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Singer runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since May 2024 (image, text, video).
Deluxe Cotton/Poly Blend Quilt Batting - Queen Size 3 Yard Package - Made by HobbsSinger Sewing6 Oct 2026image
SINGER® Heavy Duty 4511™Singer Sewing6 Oct 2026image
SINGER® Deal DaysSinger Sewing6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026SVP Sewing Brands LLCverified
Text ad20 Oct 2026SVP Sewing Brands LLCverified
Text ad20 Oct 2026SVP Sewing Brands LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Singer.
The creators who tag @singernorthamerica on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @singernorthamerica on Instagram, led by SHENG (171K followers, 11.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSHENG@mmmwhatchasheng · 🇨🇳 CN | Fashion style luxury Creator | 171K | 11.9% | 10 | Tagged @singernorthamerica |
06 · Competitors according to Gravity
Who Singer competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Singer among Hobbies & Creative Arts brands in United States. The closest is naehmaschinen-direkt.de, then coudre-toujours-mieux.fr, electro365.es, Janome, naehmaschinen.com, https://www.naehwelt-flach.de/.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| naehmaschinen-direkt.denaehmaschinen-direkt.de | |||||||
| coudre-toujours-mieux.frcoudre-toujours-mieux.fr | |||||||
| electro365.eselectro365.es | |||||||
| Janomejanome.com.br | |||||||
| naehmaschinen.comnaehmaschinen.com | |||||||
| https://www.naehwelt-flach.de/naehwelt-flach.de |
07 · Company
The company behind Singer.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Singer is a company based in Nashville, United States, founded in 1902 according to LinkedIn, on a domain registered in June 1995. It employs about 40 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Nashville
- Founded
- 1902, per LinkedIn
- Domain registered
- 8 Jun 1995
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 40 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- singer.com · Shopify · USD
- Catalogue
- 261 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Singer
What people ask Google about Singer.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Singer legit?
According to Gravity by Benchr, Singer is a brand based in Nashville, United States: its website has existed since June 1995, it sells on a Shopify store, it employs 40 people on LinkedIn, it has 128,136 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Singer reviews: is it worth it?
Customers rate Singer 2.0 out of 5 on Trustpilot over 111 reviews, 34 of them in the last twelve months: 19% give five stars, 77% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Singer?
SINGER® is a sewing machine brand that sells sewing, embroidery, serger and quilting machines. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Arts & Crafts making up 94% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Singer cost?
Singer's best seller, SINGER® Heavy Duty 4452 Sewing Machine, sells US$219.99 on singer.com. 84% of the catalogue is in stock. Gravity does not track prices daily: check singer.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Singer have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Singer advertises on Facebook and Instagram and on Google, where its offers often run. Check singer.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Singer?
Singer sells on its own website, singer.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Singer?
Gravity by Benchr records a company based in Nashville, United States, founded in 1902 according to LinkedIn, on a domain registered in 1995, with 40 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Singer growing?
Yes. Gravity by Benchr estimates about 751,000 visits to singer.com in September 2026, down 8% in a month and up 6% over three months. Singer ranks #20 of 32,083 Hobbies & Creative Arts brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Singer use?
Gravity by Benchr identifies singer.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Singer's ad budget?
Gravity by Benchr does not publish a spend figure for Singer on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in United States?
Among Hobbies & Creative Arts brands in United States in the Gravity by Benchr index, Singer ranks #20 of 32,083 by estimated traffic. Its closest competitors on the same market are naehmaschinen-direkt.de, coudre-toujours-mieux.fr, electro365.es, Janome, naehmaschinen.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Singer.