Brand page · Personal Care · United Kingdom

Skin Cupid Top 1% worldwide Top 1% in United Kingdom Top 1% in Personal Care Top 1% in Personal Care in United Kingdom
skincupid.co.uk·🇬🇧 Peterborough, United Kingdom· Shopify·Since 2020

Skin Cupid: 345K visits a month, 34 active Meta ads, Gravity score 610.

Skin Cupid — Skin Cupid is a UK-based retailer specializing in Korean and Japanese skincare products, offering over 80 brands including authentic K-beauty items and viral favorites. In September 2026 skincupid.co.uk drew an estimated 345K visits, up 22% on the month before. It ranks #43 of 8,226 Personal Care brands in United Kingdom and holds a 4.7 Trustpilot rating over 6,151 reviews.

skincupid.co.uk@skincupid.official 531KYouTube 228KFacebookLinkedIn 18.4KTrustpilot 4.7Meta Ad Library 34

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
345K
+22% vs. August 2026
Instagram followers
531K
1,488 posts · @skincupid.official
Trustpilot
4.7
6,151 reviews · 1,308 in 12 months
Meta ads
34
active · on Google since 2024
Products
87%
in stock · 322 collections
Rank in United Kingdom
#43
of 8,226 in Personal Care
LinkedIn
18.4K
followers · 39 employees
Earned media value
€21.4k
per month, Instagram

Gravity score

610/ 1000 · 10 of 10 indicators rated
Brand Power786
Momentum443
Performance599

Percentiles within 184 peers: Personal Care brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Skin Cupid is a UK-based retailer specializing in Korean and Japanese skincare products, offering over 80 brands including authentic K-beauty items and viral favorites.

01 · Traffic

How much traffic Skin Cupid gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Skin Cupid drew an estimated 345K visits in September 2026, up 22% on the month before and up 8% over three months.

  • Worldwide#33,531of 4.5M sites · Top 1%
  • In United Kingdom#1,651of 192K sites · Top 1%
  • Personal Care, worldwide#1,388of 215,119 brands · Top 1%
  • Personal Care, United Kingdom#43of 8,226 brands · Top 1%
Monthly visitssource Sept 2026

345K

estimated visits in September

1 mo ▲ +21.6%4 mo ▲ +8.1%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Skin Cupid.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Skin Cupid holds 4.7 out of 5 on Trustpilot over 6,151 reviews, 1,308 of them in the last twelve months: 90% of customers give five stars and 3% one star. That volume places Skin Cupid in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %. On Google, Skin Cupid scores 4.5 over 48 reviews.

Trustpilotclaimed page · read 21 Oct 2026
4.7TrustScore · 6,151 reviews · 1,308 in 12 months
Top 5% review volumeTop 10% rating quality
5 ★90%
4 ★4%
3 ★1%
2 ★1%
1 ★3%

Health and Beauty Shop Beauty Product Supplier Beauty Supply Store Cosmetics Store Cosmetics Industry

Google reviewsread 20 Oct 2026
4.548 reviews on the Google business profile
5 ★88%
4 ★4%
3 ★2%
2 ★0%
1 ★6%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Skin Cupid sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Skin Cupid sells on Shopify, 87% of its catalogue in stock. The best seller is Heartleaf Pore Control Cleansing Oil (200ml), at £16.00, followed by Heartleaf Quercetinol Pore Deep Cleansing Foam (150ml) and Niacinamide 10% + TXA 4% Dark Spot Correcting Serum (30ml).

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cosmetics73%
Hair Care6%
Dolls, Playsets & Toy Figures2%
Tools0%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care96%
Toys3%
Tools0%
Lighting0%
Decor0%

The dominant category places Skin Cupid in its comparison group.

Prices and ratingsstore data
Average rating
4.70 / 5
Rated products
75% of the catalogue
In stock
87%
Upper price quartile
US$29.12
Currency
GBP

05 · Influencers

Who talks about Skin Cupid.

The creators who tag @skincupid.official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @skincupid.official on Instagram, led by @twilightneverlikedred (53.6K followers, 5.8% engagement).

Influencersaccounts tagging @skincupid.official · Instagram
AccountProfileFollowersEngagementTagsRelationship
ttwilightneverlikedred@twilightneverlikedred · INTLFood cooking nutrition Creator53.6K5.8%2Tagged @skincupid.official
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Skin Cupid competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Skin Cupid among Personal Care brands in United Kingdom. The closest is Korean-Skincare, then ksisters.at, baerry, K-SECRET, PURESEOUL, MiiN Cosmetics.

CompetitorsPersonal Care · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Korean-Skincarekoreanskincare.nl
ksisters.atksisters.at
baerrythebaerry.com
K-SECRETksecret.com
PURESEOULpureseoul.co.uk
MiiN Cosmeticsmiin-cosmetics.com
Competitors Gravity finds for Skin Cupid. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Skin Cupid with Korean-Skincare

07 · Company

The company behind Skin Cupid.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Skin Cupid is a company based in Peterborough, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in October 2020. It employs about 39 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇬🇧 United Kingdom · Peterborough
Founded
2020, per LinkedIn
Domain registered
7 Oct 2020
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
39 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
skincupid.co.uk · Shopify · GBP
Catalogue
322 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Skin Cupid

What people ask Google about Skin Cupid.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Skin Cupid a legit company?

According to Gravity by Benchr, Skin Cupid is a brand based in Peterborough, United Kingdom: its website has existed since October 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 39 people on LinkedIn, it has 531,018 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Skin Cupid reviews

Customers rate Skin Cupid 4.7 out of 5 on Trustpilot over 6,151 reviews, 1,308 of them in the last twelve months: 90% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Skin Cupid scores 4.5 over 48 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Skin Cupid sell?

Skin Cupid is a UK-based retailer specializing in Korean and Japanese skincare products, offering over 80 brands including authentic K-beauty items and viral favorites. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 73% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Skin Cupid expensive?

Skin Cupid's best seller, Heartleaf Pore Control Cleansing Oil (200ml), sells £16.00 on skincupid.co.uk. 87% of the catalogue is in stock. Gravity does not track prices daily: check skincupid.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Skin Cupid promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Skin Cupid advertises on Facebook and Instagram and on Google, where its offers often run. Check skincupid.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Skin Cupid?

Skin Cupid sells on its own website, skincupid.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Skin Cupid?

Gravity by Benchr records a company based in Peterborough, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in 2020, with 39 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Skin Cupid doing well?

Yes. Gravity by Benchr estimates about 344,600 visits to skincupid.co.uk in September 2026, up 22% in a month and up 8% over three months. Skin Cupid ranks #43 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Skin Cupid use?

Gravity by Benchr identifies skincupid.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Skin Cupid spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Skin Cupid on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United Kingdom?

Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Skin Cupid ranks #43 of 8,226 by estimated traffic. Its closest competitors on the same market are Korean-Skincare, ksisters.at, baerry, K-SECRET, PURESEOUL. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Skin Cupid.