Brand page · Audio · United States

Skullcandy Top 1% worldwide Top 1% in United States Top 1% in Audio Top 1% in Audio in United States
skullcandy.com·🇺🇸 Fairburn, United States· Shopify·Since 2002

Skullcandy: 1.6M visits a month, 833 active Meta ads, Gravity score 647.

Skullcandy — Skullcandy is a lifestyle audio brand that sells headphones, earbuds, gaming headsets, speakers, and accessories. In September 2026 skullcandy.com drew an estimated 1.6M visits, down 30% on the month before. It ranks #4 of 2,044 Audio brands in United States and holds a 4.1 Trustpilot rating over 2,053 reviews.

skullcandy.com@skullcandy 795KYouTube 192KFacebookTrustpilot 4.1Meta Ad Library 833

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
1.6M
−30% vs. August 2026
Instagram followers
795K
810 posts · @skullcandy
Trustpilot
4.1
2,053 reviews · 119 in 12 months
Meta ads
833
active · on Google since 2023
Products
88%
in stock · 79 collections
Rank in United States
#4
of 2,044 in Audio
LinkedIn
—
Data not available
Earned media value
€374.4k
per month, Instagram

Gravity score

647/ 1000 · 10 of 10 indicators rated
Brand Power627
Momentum543
Performance771

Percentiles within 6 peers: Audio brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Skullcandy is a lifestyle audio brand that sells headphones, earbuds, gaming headsets, speakers, and accessories.

01 · Traffic

How much traffic Skullcandy gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Skullcandy drew an estimated 1.6M visits in September 2026, down 30% on the month before and up 10% over three months.

  • Worldwide#10,101of 4.5M sites · Top 1%
  • In United States#3,375of 1.2M sites · Top 1%
  • Audio, worldwide#27of 19,694 brands · Top 1%
  • Audio, United States#4of 2,044 brands · Top 1%
Monthly visitssource Sept 2026

1.6M

estimated visits in September

1 mo ▼ −30.1%4 mo ▲ +10.4%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Skullcandy.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Skullcandy holds 4.1 out of 5 on Trustpilot over 2,053 reviews, 119 of them in the last twelve months: 72% of customers give five stars and 19% one star. That volume places Skullcandy in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.

Trustpilotclaimed page · read 21 Oct 2026
4.1TrustScore · 2,053 reviews · 119 in 12 months
Top 5% review volumeTop 30% rating quality
5 ★72%
4 ★4%
3 ★2%
2 ★3%
1 ★19%

Electronics Company

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Skullcandy sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Skullcandy sells on Shopify, 88% of its catalogue in stock. The best seller is Crusher® ANC 2, at US$169.99–US$259.99, followed by Crusher® Evo and Method® 360 ANC.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Audio Components85%
Audio Accessories6%
Extended Warranties4%
Audio2%

Share of the catalogue by product family.

Activity mixdominant: Audio
Audio94%
Extended Warranties4%
Electronics Accessories2%

The dominant category places Skullcandy in its comparison group.

Prices and ratingsstore data
Average rating
4.11 / 5
Rated products
94% of the catalogue
In stock
88%
Upper price quartile
US$152.49
Currency
USD

05 · Influencers

Who talks about Skullcandy.

The creators who tag @skullcandy on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @skullcandy on Instagram, led by Eero Ettala (209K followers, 10.8% engagement).

Influencersaccounts tagging @skullcandy · Instagram
AccountProfileFollowersEngagementTagsRelationship
EEero Ettala@eeroettala · 🇨🇦 CAFitness sport bodybuilding Creator209K10.8%15Tagged @skullcandy
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Skullcandy competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Skullcandy among Audio brands in United States. The closest is beatsbydre.com, then Soundcore, SOUNDPEATS, Heavys, fi.jbl.com, JLab.

CompetitorsAudio · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
beatsbydre.combeatsbydre.com
Soundcoreus.soundcore.com
SOUNDPEATSsoundpeats.com
Heavysheavys.com
fi.jbl.comfi.jbl.com
JLabjlab.com
Competitors Gravity finds for Skullcandy. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Skullcandy with beatsbydre.com

07 · Company

The company behind Skullcandy.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Skullcandy is a company based in Fairburn, United States, on a domain registered in April 2002. It is listed at m_and_a stage.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Fairburn
Founded
Data not available
Domain registered
5 Apr 2002
Share capital
Data not available
Status
was_acquired
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
M and a · last deal: debt financing
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
skullcandy.com · Shopify · USD
Catalogue
79 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Skullcandy

What people ask Google about Skullcandy.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Skullcandy legit or a scam?

According to Gravity by Benchr, Skullcandy is a brand based in Fairburn, United States: its website has existed since April 2002, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 795,253 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Skullcandy?

Customers rate Skullcandy 4.1 out of 5 on Trustpilot over 2,053 reviews, 119 of them in the last twelve months: 72% give five stars, 19% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Skullcandy known for?

Skullcandy is a lifestyle audio brand that sells headphones, earbuds, gaming headsets, speakers, and accessories. Gravity by Benchr classifies it under Audio, with Audio Components making up 85% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Skullcandy prices: how much is it?

Skullcandy's best seller, Crusher® ANC 2, sells from US$169.99 to US$259.99 on skullcandy.com. 88% of the catalogue is in stock. Gravity does not track prices daily: check skullcandy.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Skullcandy promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Skullcandy advertises on Facebook and Instagram and on Google, where its offers often run. Check skullcandy.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Skullcandy?

Skullcandy sells on its own website, skullcandy.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Skullcandy?

Gravity by Benchr records a company based in Fairburn, United States, whose domain was registered in 2002, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Skullcandy doing well?

Yes. Gravity by Benchr estimates about 1,573,500 visits to skullcandy.com in September 2026, down 30% in a month and up 10% over three months. Skullcandy ranks #4 of 2,044 Audio brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Skullcandy use?

Gravity by Benchr identifies skullcandy.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Skullcandy spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Skullcandy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Audio brands in United States?

Among Audio brands in United States in the Gravity by Benchr index, Skullcandy ranks #4 of 2,044 by estimated traffic. Its closest competitors on the same market are beatsbydre.com, Soundcore, SOUNDPEATS, Heavys, fi.jbl.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Skullcandy.