Brand page · Beds & Accessories
Sleep Number: 2.5M visits a month, 326 active Meta ads.
Sleep Number — Sleep Number is a company that sells personalized sleep wellness products including adjustable air mattresses, smart beds, bedding, and furniture. In September 2026 sleepnumber.com drew an estimated 2.5M visits, down 19% on the month before. It ranks #2 of 1,172 Beds & Accessories brands and holds a 4.3 Trustpilot rating over 2,742 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Sleep Number is a company that sells personalized sleep wellness products including adjustable air mattresses, smart beds, bedding, and furniture.
01 · Traffic
How much traffic Sleep Number gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sleep Number drew an estimated 2.5M visits in September 2026, down 19% on the month before and up 59% over three months.
- Worldwide#5,775of 4.5M sites · Top 1%
- In United States#1,953of 1.2M sites · Top 1%
- Beds & Accessories, worldwide#7of 14,534 brands · Top 1%
- Beds & Accessories, United States#2of 1,172 brands · Top 1%
2.5M
estimated visits in September
1 mo ▼ −19.1%4 mo ▲ +58.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sleep Number.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sleep Number holds 4.3 out of 5 on Trustpilot over 2,742 reviews, 435 of them in the last twelve months: 71% of customers give five stars and 12% one star. That volume places Sleep Number in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Furniture Store Bedroom Furniture Store Bed Shop Mattress Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sleep Number sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sleep Number's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Sleep Number in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Sleep Number is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sleep Number runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since June 2024 (image, text, video).
Ends MondaySleep Number14 Oct 2026video
Ends MondaySleep Number14 Oct 2026video
Sleep doesn’t stay the same week after week, so why should your bed? I’m completely obsessed with our new Sleep Number® ComfortNext™. AnSleep Number13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Sleep Numberverified
Text ad21 Oct 2026Sleep Numberverified
Text ad21 Oct 2026Sleep Numberverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sleep Number.
The creators who tag @sleepnumber on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sleepnumber on Instagram, led by Kapolei Commons (26.5K followers, 1.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKapolei Commons@kapoleicommons · 🇺🇸 US | Food cooking nutrition Creator | 26.5K | 1.9% | 2 | Tagged @sleepnumber |
06 · Competitors according to Gravity
Who Sleep Number competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sleep Number among Beds & Accessories brands. The closest is Tempur-Pedic, then Airpedic, Amerisleep, junasleep.com, mattressfirm.com, Sleep Outfitters.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Tempur-Pedictempurpedic.com | |||||||
| Airpedicairpedic.com | |||||||
| Amerisleepamerisleep.com | |||||||
| junasleep.comjunasleep.com | |||||||
| mattressfirm.commattressfirm.com | |||||||
| Sleep Outfitterssleepoutfitters.com |
07 · Company
The company behind Sleep Number.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sleep Number is an e-commerce brand, on a domain registered in June 2000.
- Legal name
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- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
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- Domain registered
- 18 Jun 2000
- Share capital
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- Status
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- President
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- Employees
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- Funding stage
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- Total raised
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- Investors
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- VC-backed
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- Own store
- sleepnumber.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sleep Number
What people ask Google about Sleep Number.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sleep Number a legit company?
According to Gravity by Benchr, Sleep Number is a brand: its website has existed since June 2000, it has 94,714 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Sleep Number reviews
Customers rate Sleep Number 4.3 out of 5 on Trustpilot over 2,742 reviews, 435 of them in the last twelve months: 71% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Sleep Number?
Sleep Number is a company that sells personalized sleep wellness products including adjustable air mattresses, smart beds, bedding, and furniture. Gravity by Benchr classifies it under Beds & Accessories. Source: Gravity by Benchr product classification.
Sleep Number promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Sleep Number advertises on Facebook and Instagram and on Google, where its offers often run. Check sleepnumber.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Sleep Number?
Gravity by Benchr records a company, whose domain was registered in 2000. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Sleep Number doing well?
Yes. Gravity by Benchr estimates about 2,504,200 visits to sleepnumber.com in September 2026, down 19% in a month and up 59% over three months. Sleep Number ranks #2 of 1,172 Beds & Accessories brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Sleep Number's ad budget?
Gravity by Benchr does not publish a spend figure for Sleep Number on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beds & Accessories brands?
Among Beds & Accessories brands in the Gravity by Benchr index, Sleep Number ranks #2 of 1,172 by estimated traffic. Its closest competitors on the same market are Tempur-Pedic, Airpedic, Amerisleep, junasleep.com, mattressfirm.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sleep Number.