Brand page · Kitchen & Dining · United Kingdom
smeguk.com: 213K visits a month, 2 active Meta ads, Gravity score 470.
smeguk.com — Smeg UK Ltd. is a subsidiary of the Italian manufacturer SMEG, supplying premium domestic kitchen appliances across the UK and Ireland. In September 2026 smeguk.com drew an estimated 213K visits, down 4% on the month before. It ranks #51 of 6,546 Kitchen & Dining brands in United Kingdom and holds a 4.0 Trustpilot rating over 3,410 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 106 peers: Kitchen & Dining brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Smeg UK Ltd. is a subsidiary of the Italian manufacturer SMEG, supplying premium domestic kitchen appliances across the UK and Ireland.
01 · Traffic
How much traffic smeguk.com gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
smeguk.com drew an estimated 213K visits in September 2026, down 4% on the month before and down 42% over three months.
- Worldwide#49,718of 4.5M sites · Top 5%
- In United Kingdom#2,535of 192K sites · Top 5%
- Kitchen & Dining, worldwide#1,047of 145,612 brands · Top 1%
- Kitchen & Dining, United Kingdom#51of 6,546 brands · Top 1%
213K
estimated visits in September
1 mo ▼ −3.8%4 mo ▼ −41.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about smeguk.com.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
smeguk.com holds 4.0 out of 5 on Trustpilot over 3,410 reviews, 660 of them in the last twelve months: 58% of customers give five stars and 34% one star. That volume places smeguk.com in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Kitchen Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What smeguk.com sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read smeguk.com's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places smeguk.com in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What smeguk.com is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
smeguk.com runs Meta ads on Facebook, Instagram, Messenger, and has advertised on Google since October 2021 (image, text, video).
The new SMEG Dual Flavour Air FryerSmeg UK17 Sept 2026video
The new SMEG Dual Flavour Air FryerSmeg UK14 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026SMEG (UK) LTDverified
Text ad20 Oct 2026SMEG (UK) LTDverified
Text ad20 Oct 2026SMEG (UK) LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about smeguk.com.
The creators who tag @smeg_uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @smeg_uk on Instagram, led by Nisha | Interiors & DIY Projects (15.8K followers, 12.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNisha | Interiors & DIY Projects@behindnumberdeux · 🇬🇧 GB | Decoration garden diy Creator | 15.8K | 12.1% | 6 | Tagged @smeg_uk |
06 · Competitors according to Gravity
Who smeguk.com competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for smeguk.com among Kitchen & Dining brands in United Kingdom. The closest is kuchniasklep.pl, then Cookology, Hausdorf Бутик, V-ZUG, hai-end.com, Thermador.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| kuchniasklep.plkuchniasklep.pl | |||||||
| Cookologycookology.com | |||||||
| Hausdorf Бутикhausdorf.ru | |||||||
| V-ZUGvzug.com | |||||||
| hai-end.comhai-end.com | |||||||
| Thermadorthermador.com |
07 · Company
The company behind smeguk.com.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
smeguk.com is a company based in United Kingdom, founded in 1948 according to LinkedIn, on a domain registered in December 1998. It employs about 140 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1948, per LinkedIn
- Domain registered
- 1 Dec 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 140 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- smeguk.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about smeguk.com
What people ask Google about smeguk.com.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is smeguk.com legit or a scam?
According to Gravity by Benchr, smeguk.com is a brand based in United Kingdom: its website has existed since December 1998, its Trustpilot profile is claimed by the brand, it employs 140 people on LinkedIn, it has 246,650 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about smeguk.com?
Customers rate smeguk.com 4.0 out of 5 on Trustpilot over 3,410 reviews, 660 of them in the last twelve months: 58% give five stars, 34% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is smeguk.com?
Smeg UK Ltd. is a subsidiary of the Italian manufacturer SMEG, supplying premium domestic kitchen appliances across the UK and Ireland. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
smeguk.com promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: smeguk.com advertises on Facebook and Instagram and on Google, where its offers often run. Check smeguk.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns smeguk.com?
Gravity by Benchr records a company based in United Kingdom, founded in 1948 according to LinkedIn, on a domain registered in 1998, with 140 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is smeguk.com growing?
Not at the moment. Gravity by Benchr estimates about 213,300 visits to smeguk.com in September 2026, down 4% in a month and down 42% over three months. smeguk.com ranks #51 of 6,546 Kitchen & Dining brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is smeguk.com's ad budget?
Gravity by Benchr does not publish a spend figure for smeguk.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in United Kingdom?
Among Kitchen & Dining brands in United Kingdom in the Gravity by Benchr index, smeguk.com ranks #51 of 6,546 by estimated traffic. Its closest competitors on the same market are kuchniasklep.pl, Cookology, Hausdorf Бутик, V-ZUG, hai-end.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with smeguk.com.