Brand page · Personal Care · Australia
SmilePro: 45.7K visits a month, 88 active Meta ads, Gravity score 439.
SmilePro — SmilePro is an Australian-owned company that sells at-home teeth whitening and oral care products including LED kits, strips, pens, toothpaste, and sonic toothbrushes. In September 2026 smileproworldwide.com drew an estimated 45.7K visits, down 21% on the month before. It ranks #1,497 of 33,626 Personal Care brands in Australia and holds a 4.4 Trustpilot rating over 179 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 263 peers: Personal Care brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SmilePro is an Australian-owned company that sells at-home teeth whitening and oral care products including LED kits, strips, pens, toothpaste, and sonic toothbrushes.
01 · Traffic
How much traffic SmilePro gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SmilePro drew an estimated 45.7K visits in September 2026, down 21% on the month before and down 14% over three months.
- Worldwide#183,674of 4.5M sites · Top 5%
- In United States#58,666of 1.2M sites · Top 5%
- Personal Care, worldwide#9,342of 215,119 brands · Top 5%
- Personal Care, United States#1,497of 33,626 brands · Top 5%
45.7K
estimated visits in September
1 mo ▼ −20.5%4 mo ▼ −13.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SmilePro.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SmilePro holds 4.4 out of 5 on Trustpilot over 179 reviews, 159 of them in the last twelve months: 84% of customers give five stars and 12% one star. That volume places SmilePro in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Teeth Whitening Service Dental Clinic
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SmilePro sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SmilePro sells on Shopify, 100% of its catalogue in stock. The best seller is SmilePro Advanced Teeth Whitening Kit, at A$104.50, followed by SmilePro Whitening Toothpaste and SmilePro Teeth Whitening Pen Pack.
#1SmilePro Advanced Teeth Whitening KitSmileProA$104.50In stock
#2SmilePro Whitening ToothpasteSmileProA$16.00In stock
#3SmilePro Teeth Whitening Pen PackSmileProA$39.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SmilePro in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$62.07
- Currency
- AUD
04 · Ads
What SmilePro is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SmilePro runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2021 (image, text, video).
Whiten At Home. Now 50% Off.SmilePro8 Oct 2026video
Dentist-Quality WhiteningSmilePro8 Oct 2026video
Before the day asks anything of you, take a little time for yourself. A few familiar rituals. A fresh start. 🤍SmilePro8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026SmilePro Pty Ltdverified
Text ad20 Oct 2026SmilePro Pty Ltdverified
Text ad20 Oct 2026SmilePro Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SmilePro.
The creators who tag @smileproworldwide on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who SmilePro competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SmilePro among Personal Care brands in Australia. The closest is Polished London, then Smile Therapy, ohGiGi, Toxin Dodger, SmilePro, Peg Paste.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Polished Londonpolishedlondon.com.au | |||||||
| Smile Therapysmiletherapy.com.au | |||||||
| ohGiGiohgigi.co | |||||||
| Toxin Dodgertoxindodger.com | |||||||
| SmileProeu.smileproworldwide.com | |||||||
| Peg Pastepegpaste.com.au |
07 · Company
The company behind SmilePro.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SmilePro is a company based in Peregian Springs, Australia, on a domain registered in November 2016. It employs about 7 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Peregian Springs
- Founded
- Data not available
- Domain registered
- 18 Nov 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- smileproworldwide.com · Shopify · AUD
- Catalogue
- 16 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SmilePro
What people ask Google about SmilePro.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SmilePro legit or a scam?
According to Gravity by Benchr, SmilePro is a brand based in Peregian Springs, Australia: its website has existed since November 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 94,262 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
SmilePro reviews: is it worth it?
Customers rate SmilePro 4.4 out of 5 on Trustpilot over 179 reviews, 159 of them in the last twelve months: 84% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does SmilePro sell?
SmilePro is an Australian-owned company that sells at-home teeth whitening and oral care products including LED kits, strips, pens, toothpaste, and sonic toothbrushes. Gravity by Benchr classifies it under Personal Care, with Oral Care making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is SmilePro expensive?
SmilePro's best seller, SmilePro Advanced Teeth Whitening Kit, sells A$104.50 on smileproworldwide.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check smileproworldwide.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a SmilePro discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SmilePro advertises on Facebook and Instagram and on Google, where its offers often run. Check smileproworldwide.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy SmilePro?
SmilePro sells on its own website, smileproworldwide.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns SmilePro?
Gravity by Benchr records a company based in Peregian Springs, Australia, whose domain was registered in 2016, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SmilePro growing?
Not at the moment. Gravity by Benchr estimates about 45,700 visits to smileproworldwide.com in September 2026, down 21% in a month and down 14% over three months. SmilePro ranks #1,497 of 33,626 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SmilePro use?
Gravity by Benchr identifies smileproworldwide.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does SmilePro spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SmilePro on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, SmilePro ranks #1,497 of 33,626 by estimated traffic. Its closest competitors on the same market are Polished London, Smile Therapy, ohGiGi, Toxin Dodger, SmilePro. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SmilePro.