Brand page · Lighting · United States
Sofary Lighting: 62.4K visits a month, 54 active Meta ads, Gravity score 573.
Sofary Lighting — Sofary Lighting is a company that sells modern crystal lighting products including chandeliers, pendant lights, and ceiling fans directly from manufacturers to international customers, mainly in the US. In September 2026 sofary.com drew an estimated 62.4K visits, up 71% on the month before. It ranks #90 of 2,695 Lighting brands in United States.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 149 peers: Lighting brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sofary Lighting is a company that sells modern crystal lighting products including chandeliers, pendant lights, and ceiling fans directly from manufacturers to international customers, mainly in the US.
01 · Traffic
How much traffic Sofary Lighting gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sofary Lighting drew an estimated 62.4K visits in September 2026, up 71% on the month before and up 48% over three months.
- Worldwide#140,713of 4.5M sites · Top 5%
- In United States#45,519of 1.2M sites · Top 5%
- Lighting, worldwide#658of 25,385 brands · Top 5%
- Lighting, United States#90of 2,695 brands · Top 5%
62.4K
estimated visits in September
1 mo ▲ +71.3%4 mo ▲ +47.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sofary Lighting.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sofary Lighting holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Lighting Store Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sofary Lighting sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Sofary Lighting sells on Shopify, 100% of its catalogue in stock. The best seller is Round Modern Rustic Crystal Chandelier, at US$369.99–US$499.99, followed by Obsidian Modern Raindrop K9 Crystal Rectangular Chandelier and Celestia Modern Luxury Chrome K9 Crystal Multi-Ring LED Chandelier.
#1Round Modern Rustic Crystal ChandelierSofary LightingUS$369.99–US$499.99In stock
#2Obsidian Modern Raindrop K9 Crystal Rectangular ChandelierSofary LightingUS$269.99–US$379.99In stock
#3Celestia Modern Luxury Chrome K9 Crystal Multi-Ring LED ChandelierSofary LightingUS$229.99–US$999.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Sofary Lighting in its comparison group.
- Average rating
- 4.97 / 5
- Rated products
- 71% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$699.99
- Currency
- USD
04 · Ads
What Sofary Lighting is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sofary Lighting runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2022 (image, text, video).
✨Sofary Lighting Fall Home Refresh SaleSofary Lighting7 Oct 2026video
Celestia Modern Luxury Chrome K9 Crystal Multi-Ring LED ChandelierSofary Lighting5 Oct 2026image
Celestia Modern Luxury Chrome K9 Crystal Multi-Ring LED ChandelierSofary Lighting1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Sofary Lighting LLCverified
Image ad20 Oct 2026Sofary Lighting LLCverified
Image ad20 Oct 2026Sofary Lighting LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sofary Lighting.
The creators who tag @sofarylightingllc on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sofarylightingllc on Instagram, led by Gilla Leigh Home Designs (463K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGilla Leigh Home Designs@gillaleighhome.designs · 🇺🇸 US | Decoration garden diy Creator | 463K | 0.5% | 1 | Tagged @sofarylightingllc |
06 · Competitors according to Gravity
Who Sofary Lighting competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sofary Lighting among Lighting brands in United States. The closest is ZENDUCE, then Cedar & Moss, Velora, Urban Ambiance, Mitzi, Vidirlighting.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ZENDUCEzenduce.com | |||||||
| Cedar & Mosscedarandmoss.com | |||||||
| Veloravelorahome.com | |||||||
| Urban Ambianceurbanambiance.com | |||||||
| Mitzimitzi.com | |||||||
| Vidirlightingvidirlighting.com |
07 · Company
The company behind Sofary Lighting.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sofary Lighting is a company based in Seattle, United States, founded in 2014 according to LinkedIn, on a domain registered in January 2013. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Seattle
- Founded
- 2014, per LinkedIn
- Domain registered
- 13 Jan 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sofary.com · Shopify · USD
- Catalogue
- 89 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sofary Lighting
What people ask Google about Sofary Lighting.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sofary Lighting legit?
According to Gravity by Benchr, Sofary Lighting is a brand based in Seattle, United States: its website has existed since January 2013, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 47,703 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Sofary Lighting?
Sofary Lighting is a company that sells modern crystal lighting products including chandeliers, pendant lights, and ceiling fans directly from manufacturers to international customers, mainly in the US. Gravity by Benchr classifies it under Lighting, with Lighting Fixtures making up 60% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Sofary Lighting prices: how much is it?
Sofary Lighting's best seller, Round Modern Rustic Crystal Chandelier, sells from US$369.99 to US$499.99 on sofary.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check sofary.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Sofary Lighting have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sofary Lighting advertises on Facebook and Instagram and on Google, where its offers often run. Check sofary.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Sofary Lighting?
Sofary Lighting sells on its own website, sofary.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Sofary Lighting?
Gravity by Benchr records a company based in Seattle, United States, founded in 2014 according to LinkedIn, on a domain registered in 2013, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sofary Lighting growing?
Yes. Gravity by Benchr estimates about 62,400 visits to sofary.com in September 2026, up 71% in a month and up 48% over three months. Sofary Lighting ranks #90 of 2,695 Lighting brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sofary Lighting use?
Gravity by Benchr identifies sofary.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Sofary Lighting's ad budget?
Gravity by Benchr does not publish a spend figure for Sofary Lighting on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lighting brands in United States?
Among Lighting brands in United States in the Gravity by Benchr index, Sofary Lighting ranks #90 of 2,695 by estimated traffic. Its closest competitors on the same market are ZENDUCE, Cedar & Moss, Velora, Urban Ambiance, Mitzi. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sofary Lighting.