Brand page · Personal Care · United States
Soko Glam: 330K visits a month, 4 active Meta ads, Gravity score 492.
Soko Glam — Soko Glam is a retailer that curates and sells Korean skin care and beauty products, including cosmetics and makeup brands. In September 2026 sokoglam.com drew an estimated 330K visits, down 20% on the month before. It ranks #234 of 33,626 Personal Care brands in United States and holds a 1.8 Trustpilot rating over 49 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Soko Glam is a retailer that curates and sells Korean skin care and beauty products, including cosmetics and makeup brands.
01 · Traffic
How much traffic Soko Glam gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Soko Glam drew an estimated 330K visits in September 2026, down 20% on the month before and down 22% over three months.
- Worldwide#34,759of 4.5M sites · Top 1%
- In United States#11,297of 1.2M sites · Top 1%
- Personal Care, worldwide#1,449of 215,119 brands · Top 1%
- Personal Care, United States#234of 33,626 brands · Top 1%
330K
estimated visits in September
1 mo ▼ −20.5%4 mo ▼ −21.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Soko Glam.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Soko Glam holds 1.8 out of 5 on Trustpilot over 49 reviews, 2 of them in the last twelve months: 31% of customers give five stars and 49% one star. That volume places Soko Glam in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Store Beauty Supply Store Beauty Products Wholesaler Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Soko Glam sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Soko Glam sells on Shopify, 64% of its catalogue in stock. The best seller is Licorice pH Balancing Cleansing Toner, at US$18.00, followed by Freshly Juiced Vitamin C Drop and Acne Pimple Master Patch.
#1Licorice pH Balancing Cleansing TonerSoko GlamUS$18.00In stock
#2Freshly Juiced Vitamin C DropSoko GlamUS$23.00In stock
#3Acne Pimple Master PatchSoko GlamUS$6.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Soko Glam in its comparison group.
- Average rating
- 4.57 / 5
- Rated products
- 92% of the catalogue
- In stock
- 64%
- Upper price quartile
- US$31.20
- Currency
- USD
04 · Ads
What Soko Glam is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Soko Glam runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Black Sugar Wash-Off Face MaskSoko Glam26 Aug 2026image
Real Aqua Balancing AmpouleSoko Glam12 Aug 2026image
Hydra Shield Anti-Pollution Jelly TonerSoko Glam11 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Soko Glamverified
Text ad20 Oct 2026Soko Glamverified
Text ad20 Oct 2026Soko Glamverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Soko Glam.
The creators who tag @sokoglam on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sokoglam on Instagram, led by Charlotte Cho 샬롯조 (113K followers, 2.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCharlotte Cho 샬롯조@charlottejcho · 🇺🇸 US | Beauty cosmetics skincare Creator | 113K | 2.1% | 2 | Tagged @sokoglam |
06 · Competitors according to Gravity
Who Soko Glam competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Soko Glam among Personal Care brands in United States. The closest is Sokobox, then GlowCare Pakistan, PURESEOUL, K-SECRET, HIKOCO, DODOSKIN.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sokoboxsokobox.cl | |||||||
| GlowCare Pakistanglowcareshop.com | |||||||
| PURESEOULpureseoul.co.uk | |||||||
| K-SECRETksecret.com | |||||||
| HIKOCOhikoco.co.nz | |||||||
| DODOSKINdodoskin.com |
07 · Company
The company behind Soko Glam.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Soko Glam is a company based in Brooklyn, United States, founded in 2018 according to LinkedIn, on a domain registered in August 2012. It employs about 14 people, is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Brooklyn
- Founded
- 2018, per LinkedIn
- Domain registered
- 22 Aug 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 14 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sokoglam.com · Shopify · USD
- Catalogue
- 289 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Soko Glam
What people ask Google about Soko Glam.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Soko Glam legit or a scam?
According to Gravity by Benchr, Soko Glam is a brand based in Brooklyn, United States: its website has existed since August 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 14 people on LinkedIn, it has 361,023 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Soko Glam reviews
Customers rate Soko Glam 1.8 out of 5 on Trustpilot over 49 reviews, 2 of them in the last twelve months: 31% give five stars, 49% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Soko Glam?
Soko Glam is a retailer that curates and sells Korean skin care and beauty products, including cosmetics and makeup brands. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 45% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Soko Glam cost?
Soko Glam's best seller, Licorice pH Balancing Cleansing Toner, sells US$18.00 on sokoglam.com. 64% of the catalogue is in stock. Gravity does not track prices daily: check sokoglam.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Soko Glam promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Soko Glam advertises on Facebook and Instagram and on Google, where its offers often run. Check sokoglam.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Soko Glam?
Soko Glam sells on its own website, sokoglam.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Soko Glam?
Gravity by Benchr records a company based in Brooklyn, United States, founded in 2018 according to LinkedIn, on a domain registered in 2012, with 14 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Soko Glam growing?
Not at the moment. Gravity by Benchr estimates about 330,000 visits to sokoglam.com in September 2026, down 20% in a month and down 22% over three months. Soko Glam ranks #234 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Soko Glam use?
Gravity by Benchr identifies sokoglam.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Soko Glam spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Soko Glam on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Soko Glam ranks #234 of 33,626 by estimated traffic. Its closest competitors on the same market are Sokobox, GlowCare Pakistan, PURESEOUL, K-SECRET, HIKOCO. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Soko Glam.