Brand page · Outdoor Recreation · United States
Specialized Bicycle Components: 5.2M visits a month, 168 active Meta ads.
Specialized Bicycle Components — Specialized is an American bicycle manufacturing company that designs and manufactures bikes and gear for riders of all levels, from professionals to commuters. In September 2026 specialized.com drew an estimated 5.2M visits, down 15% on the month before. It ranks #3 of 14,873 Outdoor Recreation brands in United States and holds a 3.6 Trustpilot rating over 717 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Specialized is an American bicycle manufacturing company that designs and manufactures bikes and gear for riders of all levels, from professionals to commuters.
01 · Traffic
How much traffic Specialized Bicycle Components gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Specialized Bicycle Components drew an estimated 5.2M visits in September 2026, down 15% on the month before and down 4% over three months.
- Worldwide#3,809of 4.5M sites · Top 1%
- In United States#1,315of 1.2M sites · Top 1%
- Outdoor Recreation, worldwide#10of 101,136 brands · Top 1%
- Outdoor Recreation, United States#3of 14,873 brands · Top 1%
5.2M
estimated visits in September
1 mo ▼ −15.4%4 mo ▼ −4.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Specialized Bicycle Components.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Specialized Bicycle Components holds 3.6 out of 5 on Trustpilot over 717 reviews, 349 of them in the last twelve months: 39% of customers give five stars and 48% one star. That volume places Specialized Bicycle Components in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Specialized Bicycle Components sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Specialized Bicycle Components's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Specialized Bicycle Components in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Specialized Bicycle Components is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Specialized Bicycle Components runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since May 2022 (image, text, video).
Teste ein Levo in deiner NäheSpecialized Bicycles8 Oct 2026video
Turbo Levo - SpecializedSpecialized Bicycles8 Oct 2026image
Nájdi testovaciu jazduSpecialized Bicycles8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Specialized Latin America S.R.L.verified
Text ad21 Oct 2026Specialized Latin America S.R.L.verified
Text ad21 Oct 2026Specialized Bicycle Components, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Specialized Bicycle Components.
The creators who tag @iamspecialized on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @iamspecialized on Instagram, led by Preston Williams (68.9K followers, 2.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPreston Williams@prestonwilliams377 · 🇬🇧 GB | Fitness sport bodybuilding Creator | 68.9K | 2.8% | 15 | Tagged @iamspecialized |
06 · Competitors according to Gravity
Who Specialized Bicycle Components competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Specialized Bicycle Components among Outdoor Recreation brands in United States. The closest is Santa Cruz Bicycles, then Epic Cycles, bianchi.com, cannondale.com, Twitter Bike, Giant Bicycle.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Santa Cruz Bicyclessantacruzbicycles.com | |||||||
| Epic Cyclesepic-cycles.com | |||||||
| bianchi.combianchi.com | |||||||
| cannondale.comcannondale.com | |||||||
| Twitter Biketwitterbikeusa.com | |||||||
| Giant Bicyclegiant-bicycles.com |
07 · Company
The company behind Specialized Bicycle Components.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Specialized Bicycle Components is a company based in United States, founded in 1974 according to LinkedIn, on a domain registered in November 1994. It employs about 2,520 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇺🇸 United States
- Founded
- 1974, per LinkedIn
- Domain registered
- 2 Nov 1994
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2,520 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- specialized.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Specialized Bicycle Components
What people ask Google about Specialized Bicycle Components.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Specialized Bicycle Components a legit company?
According to Gravity by Benchr, Specialized Bicycle Components is a brand based in United States: its website has existed since November 1994, its Trustpilot profile is claimed by the brand, it employs 2,520 people on LinkedIn, it has 1,809,103 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Specialized Bicycle Components reviews: is it worth it?
Customers rate Specialized Bicycle Components 3.6 out of 5 on Trustpilot over 717 reviews, 349 of them in the last twelve months: 39% give five stars, 48% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Specialized Bicycle Components?
Specialized is an American bicycle manufacturing company that designs and manufactures bikes and gear for riders of all levels, from professionals to commuters. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Specialized Bicycle Components promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Specialized Bicycle Components advertises on Facebook and Instagram and on Google, where its offers often run. Check specialized.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Specialized Bicycle Components?
Gravity by Benchr records a company based in United States, founded in 1974 according to LinkedIn, on a domain registered in 1994, with 2,520 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Specialized Bicycle Components growing?
Not at the moment. Gravity by Benchr estimates about 5,161,800 visits to specialized.com in September 2026, down 15% in a month and down 4% over three months. Specialized Bicycle Components ranks #3 of 14,873 Outdoor Recreation brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Specialized Bicycle Components' ad budget?
Gravity by Benchr does not publish a spend figure for Specialized Bicycle Components on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United States?
Among Outdoor Recreation brands in United States in the Gravity by Benchr index, Specialized Bicycle Components ranks #3 of 14,873 by estimated traffic. Its closest competitors on the same market are Santa Cruz Bicycles, Epic Cycles, bianchi.com, cannondale.com, Twitter Bike. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Specialized Bicycle Components.