Brand page · Shoes · United States
Splay: 196K visits a month, 42 active Meta ads, Gravity score 637.
Splay — Splay Shoes makes Natural Performance™ footwear - minimalist shoes designed for classic style, maximum comfort, and natural foot movement with a foot-shaped toe box and flexible zero-drop sole. In September 2026 splayshoes.com drew an estimated 196K visits, down 8% on the month before. It ranks #169 of 6,771 Shoes brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 259 peers: Shoes brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Splay Shoes makes Natural Performance™ footwear - minimalist shoes designed for classic style, maximum comfort, and natural foot movement with a foot-shaped toe box and flexible zero-drop sole.
01 · Traffic
How much traffic Splay gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Splay drew an estimated 196K visits in September 2026, down 8% on the month before and down 13% over three months.
- Worldwide#53,465of 4.5M sites · Top 5%
- In United States#17,515of 1.2M sites · Top 5%
- Shoes, worldwide#1,092of 46,962 brands · Top 5%
- Shoes, United States#169of 6,771 brands · Top 5%
196K
estimated visits in September
1 mo ▼ −7.6%4 mo ▼ −12.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Splay.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Splay holds 3.4 out of 5 on Trustpilot over 7 reviews, 4 of them in the last twelve months: 57% of customers give five stars and 43% one star.
Sportswear Store Shoe Store Clothing Store Shoe Factory Activewear Store Boot Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Splay sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Splay sells on Shopify, 97% of its catalogue in stock. The best seller is Impact Inserts, at US$15.00, followed by REV LT Original Los Angeles and Kids EXPLORE Pink Paradise.
#1Impact InsertsSplayUS$15.00In stock
#2REV LT Original Los AngelesSplayUS$89.00In stock
#3Kids EXPLORE Pink ParadiseSplayUS$48.60In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Splay in its comparison group.
- Average rating
- 4.65 / 5
- Rated products
- 89% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$94.00
- Currency
- USD
04 · Ads
What Splay is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Splay runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2024 (image, text, video).
Splay 101Splay Shoes6 Oct 2026image
Style shouldn't come at the expense of comfort.Splay Shoes1 Oct 2026image
Splay ShoesSplay Shoes29 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Splay Athletics LLCverified
Text ad19 Oct 2026Splay Athletics LLCverified
Text ad19 Oct 2026Splay Athletics LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Splay.
The creators who tag @splayathletics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @splayathletics on Instagram, led by Bowser Chase (21.4K followers, 29.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBowser Chase@xchasemadnessx · 🇺🇸 US | Fitness sport bodybuilding Creator | 21.4K | 29.4% | 10 | Tagged @splayathletics |
06 · Competitors according to Gravity
Who Splay competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Splay among Shoes brands in United States. The closest is Saguaro Zapatos Barefoot, then Zapiens, Barefoot & More, Rutsu Barefoot, shapenbarefoot.com, Barefoot You.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Saguaro Zapatos Barefootes.saguaro.com | |||||||
| Zapienszapiens.com.ar | |||||||
| Barefoot & Morebarefootandmore.nl | |||||||
| Rutsu Barefootrutsubarefoot.com | |||||||
| shapenbarefoot.comshapenbarefoot.com | |||||||
| Barefoot Youbarefootyou.com |
07 · Company
The company behind Splay.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Splay is a company based in Centerville, United States, founded in 2016 according to LinkedIn, on a domain registered in March 2016. It employs about 12 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Centerville
- Founded
- 2016, per LinkedIn
- Domain registered
- 10 Mar 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 12 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- splayshoes.com · Shopify · USD
- Catalogue
- 69 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Splay
What people ask Google about Splay.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Splay legit?
According to Gravity by Benchr, Splay is a brand based in Centerville, United States: its website has existed since March 2016, it sells on a Shopify store, it employs 12 people on LinkedIn, it has 72,401 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Splay?
Splay Shoes makes Natural Performance™ footwear - minimalist shoes designed for classic style, maximum comfort, and natural foot movement with a foot-shaped toe box and flexible zero-drop sole. Gravity by Benchr classifies it under Shoes, with Shoes making up 60% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Splay cost?
Splay's best seller, Impact Inserts, sells US$15.00 on splayshoes.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check splayshoes.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Splay have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Splay advertises on Facebook and Instagram and on Google, where its offers often run. Check splayshoes.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Splay?
Splay sells on its own website, splayshoes.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Splay?
Gravity by Benchr records a company based in Centerville, United States, founded in 2016 according to LinkedIn, on a domain registered in 2016, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Splay doing well?
Not at the moment. Gravity by Benchr estimates about 195,500 visits to splayshoes.com in September 2026, down 8% in a month and down 13% over three months. Splay ranks #169 of 6,771 Shoes brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Splay use?
Gravity by Benchr identifies splayshoes.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Splay's ad budget?
Gravity by Benchr does not publish a spend figure for Splay on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in United States?
Among Shoes brands in United States in the Gravity by Benchr index, Splay ranks #169 of 6,771 by estimated traffic. Its closest competitors on the same market are Saguaro Zapatos Barefoot, Zapiens, Barefoot & More, Rutsu Barefoot, shapenbarefoot.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Splay.