Brand page · Clothing · United Kingdom
Sports Direct: 16.4M visits a month, 872 active Meta ads.
Sports Direct — Sports Direct is a UK-based sports retailer offering clothing, footwear and equipment from various sports brands. In September 2026 sportsdirect.com drew an estimated 16.4M visits, down 8% on the month before. It ranks #2 of 19,668 Clothing brands in United Kingdom and holds a 3.1 Trustpilot rating over 308,167 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Sports Direct is a UK-based sports retailer offering clothing, footwear and equipment from various sports brands.
01 · Traffic
How much traffic Sports Direct gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sports Direct drew an estimated 16.4M visits in September 2026, down 8% on the month before and down 7% over three months.
- Worldwide#1,340of 4.5M sites · Top 1%
- In United Kingdom#41of 192K sites · Top 1%
- Clothing, worldwide#77of 459,295 brands · Top 1%
- Clothing, United Kingdom#2of 19,668 brands · Top 1%
16.4M
estimated visits in September
1 mo ▼ −7.9%4 mo ▼ −6.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sports Direct.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sports Direct holds 3.1 out of 5 on Trustpilot over 308,167 reviews, 15,811 of them in the last twelve months: 52% of customers give five stars and 31% one star. That volume places Sports Direct in the top 1 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Sports Direct scores 4.2 over 2,423 reviews.
Activewear Store Sportswear Store Fitness Equipment Store Soccer Store Running Store Camping Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sports Direct sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sports Direct's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Sports Direct in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Sports Direct is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sports Direct runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Roller Derby Firestar V2 Childrens Quad Roller Skates - White / TealSports Direct12 Oct 2026image
Train with Under Armour HeatGear®Sports Direct12 Oct 2026video
De actie eindigt binnenkort.Sports Direct12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026FRASERS GROUP PLCverified
Text ad21 Oct 2026FRASERS GROUP PLCverified
Text ad21 Oct 2026FRASERS GROUP PLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sports Direct.
The creators who tag @sportsdirectuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sportsdirectuk on Instagram, led by Ethan Allen (32K followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEthan Allen@eeallen_ · 🇬🇧 GB | Fitness sport bodybuilding Creator | 32K | 0.6% | 7 | Tagged @sportsdirectuk |
06 · Competitors according to Gravity
Who Sports Direct competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sports Direct among Clothing brands in United Kingdom. The closest is Sportisimo.hu, then sport-shop.pl, Et sport, Sport Outlet, Decathlon Sports India, Sport Vision.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sportisimo.husportisimo.hu | |||||||
| sport-shop.plsport-shop.pl | |||||||
| Et sportetsport.rs | |||||||
| Sport Outletsportoutlet.no | |||||||
| Decathlon Sports Indiadecathlon.in | |||||||
| Sport Visionsportvision.hr |
07 · Company
The company behind Sports Direct.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sports Direct is a company based in United Kingdom, on a domain registered in February 1996.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 11 Feb 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sportsdirect.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sports Direct
What people ask Google about Sports Direct.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sports Direct a legit company?
According to Gravity by Benchr, Sports Direct is a brand based in United Kingdom: its website has existed since February 1996, its Trustpilot profile is claimed by the brand, it has 233,349 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Sports Direct reviews: is it worth it?
Customers rate Sports Direct 3.1 out of 5 on Trustpilot over 308,167 reviews, 15,811 of them in the last twelve months: 52% give five stars, 31% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Sports Direct scores 4.2 over 2,423 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Sports Direct sell?
Sports Direct is a UK-based sports retailer offering clothing, footwear and equipment from various sports brands. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Sports Direct have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sports Direct advertises on Facebook and Instagram and on Google, where its offers often run. Check sportsdirect.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Sports Direct?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 1996. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Sports Direct growing?
Not at the moment. Gravity by Benchr estimates about 16,375,300 visits to sportsdirect.com in September 2026, down 8% in a month and down 7% over three months. Sports Direct ranks #2 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Sports Direct's ad budget?
Gravity by Benchr does not publish a spend figure for Sports Direct on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Sports Direct ranks #2 of 19,668 by estimated traffic. Its closest competitors on the same market are Sportisimo.hu, sport-shop.pl, Et sport, Sport Outlet, Decathlon Sports India. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sports Direct.