Brand page · Health Care · New Zealand
Sportsfuel: 228K visits a month, 14 active Meta ads, Gravity score 588.
Sportsfuel — Sportsfuel Supplements NZ is a New Zealand-based online and retail store that sells sports supplements including protein powders, weight loss products, and vitamins. In September 2026 sportsfuel.co.nz drew an estimated 228K visits, up 8% on the month before. It ranks #3 of 648 Health Care brands in New Zealand and holds a 4.0 Trustpilot rating over 11 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 7 peers: Health Care brands in New Zealand with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sportsfuel Supplements NZ is a New Zealand-based online and retail store that sells sports supplements including protein powders, weight loss products, and vitamins.
01 · Traffic
How much traffic Sportsfuel gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sportsfuel drew an estimated 228K visits in September 2026, up 8% on the month before and down 17% over three months.
- Worldwide#46,971of 4.5M sites · Top 5%
- In New Zealand#161of 26.3K sites · Top 1%
- Health Care, worldwide#969of 105,715 brands · Top 1%
- Health Care, New Zealand#3of 648 brands · Top 1%
228K
estimated visits in September
1 mo ▲ +8.4%4 mo ▼ −17.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sportsfuel.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sportsfuel holds 4.0 out of 5 on Trustpilot over 11 reviews, 4 of them in the last twelve months: 91% of customers give five stars and 9% one star.
Fitness Equipment Store Fitness and Nutrition Service Vitamin and Supplements Store Sports Nutrition Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sportsfuel sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Sportsfuel sells on Shopify, 43% of its catalogue in stock. The best seller is Clean Nutrition Whey Protein Powder 1kg, at NZ$67.90, followed by Nothing Naughty Protein Bars and EHP Labs OxyShred Ultra Concentration Fat Burner.
#1Clean Nutrition Whey Protein Powder 1kgSportsfuelNZ$67.90In stock
#2Nothing Naughty Protein BarsSportsfuelNZ$3.15–NZ$34.95In stock
#3EHP Labs OxyShred Ultra Concentration Fat BurnerSportsfuelNZ$79.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Sportsfuel in its comparison group.
- Average rating
- 4.52 / 5
- Rated products
- 50% of the catalogue
- In stock
- 43%
- Upper price quartile
- US$38.60
- Currency
- NZD
04 · Ads
What Sportsfuel is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sportsfuel runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since October 2021 (image, text, video).
Top Fat Burners in NZSportsfuel Supplements20 Jul 2026image
Top Whey Protein in NZSportsfuel Supplements13 Apr 2026image
Nothing Naughty Protein BarsSportsfuel Supplements10 Mar 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Sportsfuel NZ Limitedverified
Text ad20 Oct 2026Sportsfuel NZ Limitedverified
Text ad20 Oct 2026Sportsfuel NZ Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sportsfuel.
The creators who tag @sportsfuel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sportsfuel on Instagram, led by Optimum Nutrition AUS/NZ (88.1K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| OOptimum Nutrition AUS/NZ@optimumnutrition.ausnz · 🇦🇺 AU | Fitness sport bodybuilding Creator | 88.1K | 0.1% | 7 | Tagged @sportsfuel |
06 · Competitors according to Gravity
Who Sportsfuel competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sportsfuel among Health Care brands in New Zealand. The closest is NZ Muscle, then Australian Sports Nutrition, Body&Fit, Sprint Fit, Nutripure, USN SA - Ultimate Sports Nutrition.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| NZ Musclenzmuscle.co.nz | |||||||
| Australian Sports Nutritionaustraliansportsnutrition.com.au | |||||||
| Body&Fitbodyandfit.com | |||||||
| Sprint Fitsprintfit.co.nz | |||||||
| Nutripurenutripure.com | |||||||
| USN SA - Ultimate Sports Nutritionza.usn.global |
07 · Company
The company behind Sportsfuel.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sportsfuel is a company based in Hamilton, New Zealand, on a domain registered in November 2006. It employs about 18 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇿 New Zealand · Hamilton
- Founded
- Data not available
- Domain registered
- 16 Nov 2006
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 18 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sportsfuel.co.nz · Shopify · NZD
- Catalogue
- 568 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sportsfuel
What people ask Google about Sportsfuel.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sportsfuel a legit company?
According to Gravity by Benchr, Sportsfuel is a brand based in Hamilton, New Zealand: its website has existed since November 2006, it sells on a Shopify store, it employs 18 people on LinkedIn, it has 16,283 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Sportsfuel reviews
Customers rate Sportsfuel 4.0 out of 5 on Trustpilot over 11 reviews, 4 of them in the last twelve months: 91% give five stars, 9% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Sportsfuel known for?
Sportsfuel Supplements NZ is a New Zealand-based online and retail store that sells sports supplements including protein powders, weight loss products, and vitamins. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 11% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Sportsfuel cost?
Sportsfuel's best seller, Clean Nutrition Whey Protein Powder 1kg, sells NZ$67.90 on sportsfuel.co.nz. 43% of the catalogue is in stock. Gravity does not track prices daily: check sportsfuel.co.nz before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Sportsfuel discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sportsfuel advertises on Facebook and Instagram and on Google, where its offers often run. Check sportsfuel.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Sportsfuel?
Sportsfuel sells on its own website, sportsfuel.co.nz, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Sportsfuel?
Gravity by Benchr records a company based in Hamilton, New Zealand, whose domain was registered in 2006, with 18 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sportsfuel growing?
Not at the moment. Gravity by Benchr estimates about 227,800 visits to sportsfuel.co.nz in September 2026, up 8% in a month and down 17% over three months. Sportsfuel ranks #3 of 648 Health Care brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sportsfuel use?
Gravity by Benchr identifies sportsfuel.co.nz as a Shopify store (standard plan, not Shopify Plus), selling in NZD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Sportsfuel's ad budget?
Gravity by Benchr does not publish a spend figure for Sportsfuel on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in New Zealand?
Among Health Care brands in New Zealand in the Gravity by Benchr index, Sportsfuel ranks #3 of 648 by estimated traffic. Its closest competitors on the same market are NZ Muscle, Australian Sports Nutrition, Body&Fit, Sprint Fit, Nutripure. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sportsfuel.