Brand page · Fitness & General Exercise Equipment · Norway
Sportsmaster: 55.4K visits a month, 36 active Meta ads, Gravity score 641.
Sportsmaster — Sportsmaster is a Norwegian retailer and supplier of fitness equipment for home and business use, offering a wide range of strength and conditioning machines. In September 2026 sportsmaster.no drew an estimated 55.4K visits, down 32% on the month before. It ranks #4 of 35 Fitness & General Exercise Equipment brands in Norway and holds a 4.2 Trustpilot rating over 65 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Fitness & General Exercise Equipment brands in Norway with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sportsmaster is a Norwegian retailer and supplier of fitness equipment for home and business use, offering a wide range of strength and conditioning machines.
01 · Traffic
How much traffic Sportsmaster gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sportsmaster drew an estimated 55.4K visits in September 2026, down 32% on the month before and down 30% over three months.
- Worldwide#155,688of 4.5M sites · Top 5%
- In Norway#698of 15.2K sites · Top 5%
- Fitness & General Exercise Equipment, worldwide#467of 11,219 brands · Top 5%
- Fitness & General Exercise Equipment, Norway#4of 35 brands · Top 20%
55.4K
estimated visits in September
1 mo ▼ −32.3%4 mo ▼ −29.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sportsmaster.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sportsmaster holds 4.2 out of 5 on Trustpilot over 65 reviews, 51 of them in the last twelve months: 68% of customers give five stars and 18% one star. That volume places Sportsmaster in the top 40 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Fitness Equipment Store Sporting Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sportsmaster sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sportsmaster's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Sportsmaster in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Sportsmaster is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sportsmaster runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
🍁Sportsmaster tredemølle T540 BTSportsmaster.no6 Oct 2026image
Sportsmaster - Gjør som de besteSportsmaster.no6 Oct 2026video
default_collection_headlineSportsmaster.no2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Nordic Sportsmaster Asverified
Text ad19 Oct 2026Nordic Sportsmaster Asverified
Text ad19 Oct 2026Nordic Sportsmaster Asverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sportsmaster.
The creators who tag @sportsmasterno on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Sportsmaster competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sportsmaster among Fitness & General Exercise Equipment brands in Norway. The closest is Leewarehouse, then treningspartner.no, Helisports, Betersport, LifeTime Fitness Store, Sport CenterСпортмагазин.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Leewarehouseleewarehouse.co.nz | |||||||
| treningspartner.notreningspartner.no | |||||||
| Helisportshelisports.nl | |||||||
| Betersportbetersport.nl | |||||||
| LifeTime Fitness Storelifetimefitnessstore.com | |||||||
| Sport CenterСпортмагазинsport-center.by |
07 · Company
The company behind Sportsmaster.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sportsmaster is a company based in Norway, founded in 2003 according to LinkedIn, on a domain registered in February 2016. It employs about 19 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇴 Norway
- Founded
- 2003, per LinkedIn
- Domain registered
- 4 Feb 2016
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 19 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sportsmaster.no · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sportsmaster
What people ask Google about Sportsmaster.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sportsmaster a legit company?
According to Gravity by Benchr, Sportsmaster is a brand based in Norway: its website has existed since February 2016, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 19 people on LinkedIn, it has 18,526 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Sportsmaster reviews: is it worth it?
Customers rate Sportsmaster 4.2 out of 5 on Trustpilot over 65 reviews, 51 of them in the last twelve months: 68% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Sportsmaster?
Sportsmaster is a Norwegian retailer and supplier of fitness equipment for home and business use, offering a wide range of strength and conditioning machines. Gravity by Benchr classifies it under Fitness & General Exercise Equipment. Source: Gravity by Benchr product classification.
Sportsmaster promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Sportsmaster advertises on Facebook and Instagram and on Google, where its offers often run. Check sportsmaster.no for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Sportsmaster?
Sportsmaster sells on its own website, sportsmaster.no, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Sportsmaster?
Gravity by Benchr records a company based in Norway, founded in 2003 according to LinkedIn, on a domain registered in 2016, with 19 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sportsmaster doing well?
Not at the moment. Gravity by Benchr estimates about 55,400 visits to sportsmaster.no in September 2026, down 32% in a month and down 30% over three months. Sportsmaster ranks #4 of 35 Fitness & General Exercise Equipment brands in Norway in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sportsmaster use?
Gravity by Benchr identifies sportsmaster.no as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Sportsmaster's ad budget?
Gravity by Benchr does not publish a spend figure for Sportsmaster on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands in Norway?
Among Fitness & General Exercise Equipment brands in Norway in the Gravity by Benchr index, Sportsmaster ranks #4 of 35 by estimated traffic. Its closest competitors on the same market are Leewarehouse, treningspartner.no, Helisports, Betersport, LifeTime Fitness Store. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sportsmaster.