Brand page · Outdoor Recreation · Sweden
Sportson: 175K visits a month, 53 active Meta ads, Gravity score 610.
Sportson — Sportson Sverige is a Swedish bicycle retailer that sells bikes and cycling accessories from well-known brands both in-store and online, with all stores having bicycle workshops. In September 2026 sportson.se drew an estimated 175K visits, down 39% on the month before. It ranks #4 of 462 Outdoor Recreation brands in Sweden and holds a 2.9 Trustpilot rating over 101 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 12 peers: Outdoor Recreation brands in Sweden with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sportson Sverige is a Swedish bicycle retailer that sells bikes and cycling accessories from well-known brands both in-store and online, with all stores having bicycle workshops.
01 · Traffic
How much traffic Sportson gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sportson drew an estimated 175K visits in September 2026, down 39% on the month before and down 23% over three months.
- Worldwide#58,583of 4.5M sites · Top 5%
- In Sweden#461of 27.3K sites · Top 5%
- Outdoor Recreation, worldwide#848of 101,136 brands · Top 1%
- Outdoor Recreation, Sweden#4of 462 brands · Top 1%
175K
estimated visits in September
1 mo ▼ −38.8%4 mo ▼ −23.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sportson.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sportson holds 2.9 out of 5 on Trustpilot over 101 reviews, 21 of them in the last twelve months: 39% of customers give five stars and 47% one star. That volume places Sportson in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Bicycle Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sportson sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sportson's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Sportson in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Sportson is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sportson runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Upp till 40% på Specialized LevoSportson5 Oct 2026video
📦 Flyttrea på Sportson Sundsvall!Sportson2 Oct 2026image
Upp till 40% på Specialized LevoSportson2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Bike Action i Sverige ABverified
Text ad19 Oct 2026Bike Action i Sverige ABverified
Text ad19 Oct 2026Bike Action i Sverige ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sportson.
The creators who tag @sportsonsverige on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Sportson competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sportson among Outdoor Recreation brands in Sweden. The closest is velobrival.com, then M-Bike Shop, Cykelexperten.dk, fahrrad24.de, Cykelshoppen.dk, bikester.se.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| velobrival.comvelobrival.com | |||||||
| M-Bike Shopm-bikeshop.com | |||||||
| Cykelexperten.dkcykelexperten.dk | |||||||
| fahrrad24.defahrrad24.de | |||||||
| Cykelshoppen.dkcykelshoppen.dk | |||||||
| bikester.sebikester.se |
07 · Company
The company behind Sportson.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sportson is a company based in Sweden, founded in 1980 according to LinkedIn. It employs about 92 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 1980, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 92 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sportson.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sportson
What people ask Google about Sportson.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sportson legit or a scam?
According to Gravity by Benchr, Sportson is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it employs 92 people on LinkedIn, it has 3,445 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Sportson?
Customers rate Sportson 2.9 out of 5 on Trustpilot over 101 reviews, 21 of them in the last twelve months: 39% give five stars, 47% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Sportson known for?
Sportson Sverige is a Swedish bicycle retailer that sells bikes and cycling accessories from well-known brands both in-store and online, with all stores having bicycle workshops. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Sportson promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Sportson advertises on Facebook and Instagram and on Google, where its offers often run. Check sportson.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Sportson?
Gravity by Benchr records a company based in Sweden, founded in 1980 according to LinkedIn, with 92 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sportson growing?
Not at the moment. Gravity by Benchr estimates about 174,800 visits to sportson.se in September 2026, down 39% in a month and down 23% over three months. Sportson ranks #4 of 462 Outdoor Recreation brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Sportson spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Sportson on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Sweden?
Among Outdoor Recreation brands in Sweden in the Gravity by Benchr index, Sportson ranks #4 of 462 by estimated traffic. Its closest competitors on the same market are velobrival.com, M-Bike Shop, Cykelexperten.dk, fahrrad24.de, Cykelshoppen.dk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sportson.