Brand page · Personal Care · United States
Style Rule: 59.7K visits a month, 21 active Meta ads, Gravity score 469.
Style Rule — Style Rule US is an online retailer that sells authentic designer fragrances, skincare, haircare, and cosmetics products. In September 2026 stylerule.com drew an estimated 59.7K visits, down 46% on the month before. It ranks #1,213 of 33,626 Personal Care brands in United States and holds a 4.0 Trustpilot rating over 233 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Style Rule US is an online retailer that sells authentic designer fragrances, skincare, haircare, and cosmetics products.
01 · Traffic
How much traffic Style Rule gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Style Rule drew an estimated 59.7K visits in September 2026, down 46% on the month before and down 29% over three months.
- Worldwide#145,996of 4.5M sites · Top 5%
- In United States#47,153of 1.2M sites · Top 5%
- Personal Care, worldwide#7,330of 215,119 brands · Top 5%
- Personal Care, United States#1,213of 33,626 brands · Top 5%
59.7K
estimated visits in September
1 mo ▼ −46.2%4 mo ▼ −28.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Style Rule.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Style Rule holds 4.0 out of 5 on Trustpilot over 233 reviews, 63 of them in the last twelve months: 67% of customers give five stars and 25% one star. That volume places Style Rule in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Style Rule sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Style Rule sells on Shopify, 50% of its catalogue in stock. The best seller is GLP - 1 Patches, at US$15.00–US$60.00, followed by Burts Bees Burts Bees Lip Shimmer and 24K Gold Pure Luxury Lift and Firm Hydra-Gel Eye Patches by Peter Thomas Roth for Women - 60 Pc Patches.
#1GLP - 1 PatchesStyle RuleUS$15.00–US$60.00In stock
#2Burts Bees Burts Bees Lip ShimmerStyle RuleUS$3.99–US$8.99In stock
#324K Gold Pure Luxury Lift and Firm Hydra-Gel Eye Patches by Peter Thomas Roth for Women - 60 Pc PatchesStyle RuleUS$45.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Style Rule in its comparison group.
- Average rating
- 4.61 / 5
- Rated products
- 1% of the catalogue
- In stock
- 50%
- Upper price quartile
- US$33.99
- Currency
- USD
04 · Ads
What Style Rule is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Style Rule runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since November 2023 (image, text, video).
Christian Dior Miss Dior Women EDP SprayStyle Rule6 Oct 2026image
Christian Dior Miss Dior Women EDP SprayStyle Rule6 Oct 2026image
Uomo Born In Roma Intense EDP SprayStyle Rule6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Perfume Worldwideverified
Image ad17 Oct 2026Perfume Worldwideverified
Image ad24 Sept 2026Perfume Worldwideverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Style Rule.
The creators who tag @shopstylerule on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Style Rule competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Style Rule among Personal Care brands in United States. The closest is Veeha Beauty, then Palace Beauty Galleria, Editorspick, LG beauty, french pharmacy, Triple Traders.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Veeha Beautyveehabeauty.com | |||||||
| Palace Beauty Galleriashoppalacebeauty.com | |||||||
| Editorspickeditorspick.com | |||||||
| LG beautycheckout.lgbeauty.com | |||||||
| french pharmacyfrenchpharmacy.com | |||||||
| Triple Traderstripletraders.com |
07 · Company
The company behind Style Rule.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Style Rule is a company based in Ronkonkoma, United States, on a domain registered in June 2005.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Ronkonkoma
- Founded
- Data not available
- Domain registered
- 21 Jun 2005
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- stylerule.com · Shopify · USD
- Catalogue
- 520 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Style Rule
What people ask Google about Style Rule.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Style Rule legit?
According to Gravity by Benchr, Style Rule is a brand based in Ronkonkoma, United States: its website has existed since June 2005, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 265 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Style Rule reviews: is it worth it?
Customers rate Style Rule 4.0 out of 5 on Trustpilot over 233 reviews, 63 of them in the last twelve months: 67% give five stars, 25% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Style Rule?
Style Rule US is an online retailer that sells authentic designer fragrances, skincare, haircare, and cosmetics products. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 72% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Style Rule cost?
Style Rule's best seller, GLP - 1 Patches, sells from US$15.00 to US$60.00 on stylerule.com. 50% of the catalogue is in stock. Gravity does not track prices daily: check stylerule.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Style Rule have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Style Rule advertises on Facebook and Instagram and on Google, where its offers often run. Check stylerule.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Style Rule?
Style Rule sells on its own website, stylerule.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Style Rule?
Gravity by Benchr records a company based in Ronkonkoma, United States, whose domain was registered in 2005. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Style Rule doing well?
Not at the moment. Gravity by Benchr estimates about 59,700 visits to stylerule.com in September 2026, down 46% in a month and down 29% over three months. Style Rule ranks #1,213 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Style Rule use?
Gravity by Benchr identifies stylerule.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Style Rule spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Style Rule on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Style Rule ranks #1,213 of 33,626 by estimated traffic. Its closest competitors on the same market are Veeha Beauty, Palace Beauty Galleria, Editorspick, LG beauty, french pharmacy. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Style Rule.