Brand page · Clothing · United States
Sullen: 146K visits a month, 358 active Meta ads, Gravity score 542.
Sullen — Sullen is a tattoo lifestyle apparel brand based in Southern California that creates art-driven clothing including graphic tees, hoodies, hats and other apparel items. In September 2026 sullenclothing.com drew an estimated 146K visits, down 19% on the month before. It ranks #1,047 of 97,158 Clothing brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sullen is a tattoo lifestyle apparel brand based in Southern California that creates art-driven clothing including graphic tees, hoodies, hats and other apparel items.
01 · Traffic
How much traffic Sullen gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sullen drew an estimated 146K visits in September 2026, down 19% on the month before and down 35% over three months.
- Worldwide#68,213of 4.5M sites · Top 5%
- In United States#22,469of 1.2M sites · Top 5%
- Clothing, worldwide#6,361of 459,295 brands · Top 5%
- Clothing, United States#1,047of 97,158 brands · Top 5%
146K
estimated visits in September
1 mo ▼ −18.8%4 mo ▼ −34.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sullen.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sullen holds 3.0 out of 5 on Trustpilot over 9 reviews, 3 of them in the last twelve months: 22% of customers give five stars and 33% one star.
Clothing Store Men's Clothing Store Streetwear Store Women's Clothing Store Activewear Store Printed Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sullen sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Sullen sells on Shopify, 94% of its catalogue in stock. The best seller is Shipping Protection - Fully Guaranteed Insurance, at US$0.75–US$74.25, followed by Sullen Logo Sticker Sheet and Artist Series Tees - Monthly.
#1Shipping Protection - Fully Guaranteed InsuranceSullenUS$0.75–US$74.25In stock
#2Sullen Logo Sticker SheetSullenUS$9.95In stock
#3Artist Series Tees - MonthlySullenUS$27.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Sullen in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 95% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$39.95
- Currency
- USD
04 · Ads
What Sullen is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sullen runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2023 (image, text, video).
Sweet Payasa 💀🖤Sullen Clothing3 Oct 2026image
Sweet Payasa 💀🖤Sullen Clothing3 Oct 2026image
Wear the Art. D.O.S. Premium 💀Sullen Clothing3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Sullen Clothing LLCverified
Image ad20 Oct 2026Sullen Clothing LLCverified
Text ad19 Oct 2026Sullen Clothing LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sullen.
The creators who tag @sullenclothing on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sullenclothing on Instagram, led by Jeremy Doughty (12.9K followers, 2.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJeremy Doughty@jeremy__doughty · 🇺🇸 US | Photography visual arts Creator | 12.9K | 2.2% | 23 | Tagged @sullenclothing |
06 · Competitors according to Gravity
Who Sullen competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sullen among Clothing brands in United States. The closest is Stay Cold Apparel, then Broken Society, Brain Dead, REPRESENT, Stüssy, Give Up Clo.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Stay Cold Apparelstaycoldapparel.com | |||||||
| Broken Societybroken-society.com | |||||||
| Brain Deadwearebraindead.com | |||||||
| REPRESENTrepresentclo.com | |||||||
| Stüssystussy.com | |||||||
| Give Up Clogiveupclo.com |
07 · Company
The company behind Sullen.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sullen is a company based in Seal Beach, United States, founded in 2001 according to LinkedIn, on a domain registered in March 2001. It employs about 59 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Seal Beach
- Founded
- 2001, per LinkedIn
- Domain registered
- 22 Mar 2001
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 59 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sullenclothing.com · Shopify · USD
- Catalogue
- 134 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sullen
What people ask Google about Sullen.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sullen legit?
According to Gravity by Benchr, Sullen is a brand based in Seal Beach, United States: its website has existed since March 2001, it sells on a Shopify store, it employs 59 people on LinkedIn, it has 1,061,385 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Sullen sell?
Sullen is a tattoo lifestyle apparel brand based in Southern California that creates art-driven clothing including graphic tees, hoodies, hats and other apparel items. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 32% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Sullen cost?
Sullen's best seller, Shipping Protection - Fully Guaranteed Insurance, sells from US$0.75 to US$74.25 on sullenclothing.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check sullenclothing.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Sullen promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Sullen advertises on Facebook and Instagram and on Google, where its offers often run. Check sullenclothing.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Sullen?
Sullen sells on its own website, sullenclothing.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Sullen?
Gravity by Benchr records a company based in Seal Beach, United States, founded in 2001 according to LinkedIn, on a domain registered in 2001, with 59 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sullen growing?
Not at the moment. Gravity by Benchr estimates about 146,000 visits to sullenclothing.com in September 2026, down 19% in a month and down 35% over three months. Sullen ranks #1,047 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sullen use?
Gravity by Benchr identifies sullenclothing.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Sullen spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Sullen on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Sullen ranks #1,047 of 97,158 by estimated traffic. Its closest competitors on the same market are Stay Cold Apparel, Broken Society, Brain Dead, REPRESENT, Stüssy. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sullen.