Brand page
Sur La Table: 2.1M visits a month, 696 active Meta ads.
Sur La Table — Sur La Table is a kitchenware and culinary products retailer founded in Seattle in 1972 by Shirley Collins, offering cookware, gadgets, linens and books. In September 2026 surlatable.com drew an estimated 2.1M visits, down 1% on the month before.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Trustpilot Oct 2026
About the store
Sur La Table is a kitchenware and culinary products retailer founded in Seattle in 1972 by Shirley Collins, offering cookware, gadgets, linens and books.
01 · Traffic
How much traffic Sur La Table gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sur La Table drew an estimated 2.1M visits in September 2026, down 1% on the month before and up 9% over three months.
- Worldwide#7,860of 4.5M sites · Top 1%
- In United States#2,649of 1.2M sites · Top 1%
- Category, worldwide—Data not available
- Category, United States—Data not available
2.1M
estimated visits in September
1 mo ▼ −1.2%4 mo ▲ +8.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sur La Table.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sur La Table holds 4.0 out of 5 on Trustpilot over 632 reviews, 162 of them in the last twelve months: 64% of customers give five stars and 26% one star. That volume places Sur La Table in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Kitchen Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sur La Table sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sur La Table's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places Sur La Table in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Sur La Table is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sur La Table runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp.
Fall Baking SaleSur La Table14 Oct 2026image
Fall Baking SaleSur La Table14 Oct 2026image
Fall Entertaining SaleSur La Table14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Sur La Table.
The creators who tag @surlatable on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @surlatable on Instagram, led by Emily & Matt (23K followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEmily & Matt@nerdswithknives · 🇺🇸 US | Food cooking nutrition Creator | 23K | 1.2% | 22 | Tagged @surlatable |
06 · Competitors according to Gravity
Who Sur La Table competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sur La Table. The closest is ProCook, then Borough Kitchen, Our Place, Kitchen Stuff Plus, Claudia&Julia, KitchenShop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ProCookprocook.co.uk | |||||||
| Borough Kitchenboroughkitchen.com | |||||||
| Our Placefromourplace.co.uk | |||||||
| Kitchen Stuff Pluskitchenstuffplus.com | |||||||
| Claudia&Juliaclaudiaandjulia.com | |||||||
| KitchenShopkitchenshop.eu |
07 · Company
The company behind Sur La Table.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sur La Table is an e-commerce brand, founded in 1972 according to LinkedIn, on a domain registered in April 1997. It employs about 1,540 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1972, per LinkedIn
- Domain registered
- 23 Apr 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,540 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- surlatable.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sur La Table
What people ask Google about Sur La Table.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sur La Table a legit company?
According to Gravity by Benchr, Sur La Table is a brand: its website has existed since April 1997, its Trustpilot profile is claimed by the brand, it employs 1,540 people on LinkedIn, it has 584,572 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Sur La Table reviews: is it worth it?
Customers rate Sur La Table 4.0 out of 5 on Trustpilot over 632 reviews, 162 of them in the last twelve months: 64% give five stars, 26% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Sur La Table sell?
Sur La Table is a kitchenware and culinary products retailer founded in Seattle in 1972 by Shirley Collins, offering cookware, gadgets, linens and books. Source: Gravity by Benchr product classification.
Is there a Sur La Table discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sur La Table advertises on Facebook and Instagram, where its offers often run. Check surlatable.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Sur La Table?
Gravity by Benchr records a company, founded in 1972 according to LinkedIn, on a domain registered in 1997, with 1,540 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Sur La Table doing well?
Yes. Gravity by Benchr estimates about 2,104,200 visits to surlatable.com in September 2026, down 1% in a month and up 9% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
What is Sur La Table's ad budget?
Gravity by Benchr does not publish a spend figure for Sur La Table on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sur La Table.