Brand page · Cameras
Swann: 280K visits a month, 4 active Meta ads.
Swann — Swann Communications is a global leader in do-it-yourself video surveillance, consumer electronics and security-centric solutions for homes and businesses. In September 2026 swann.com drew an estimated 280K visits, up 1% on the month before. It ranks #4 of 461 Cameras brands and holds a 3.7 Trustpilot rating over 11,043 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Swann Communications is a global leader in do-it-yourself video surveillance, consumer electronics and security-centric solutions for homes and businesses.
01 · Traffic
How much traffic Swann gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Swann drew an estimated 280K visits in September 2026, up 1% on the month before and up 3% over three months.
- Worldwide#39,671of 4.5M sites · Top 1%
- In United States#12,898of 1.2M sites · Top 5%
- Cameras, worldwide#37of 5,953 brands · Top 1%
- Cameras, United States#4of 461 brands · Top 1%
280K
estimated visits in September
1 mo ▲ +0.6%4 mo ▲ +2.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Swann.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Swann holds 3.7 out of 5 on Trustpilot over 11,043 reviews, 754 of them in the last twelve months: 56% of customers give five stars and 20% one star. That volume places Swann in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Electronics Company Security Equipment Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Swann sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Swann sells on Shopify, 91% of its catalogue in stock. The best seller is Home 8 Camera 8 Channel 1080p Full HD DVR 1TB HDD Security System with Mic, at US$535.99, followed by AdvancedX™ Wired 3K/5MP Bullet Add-On Camera | SONHD-ADVX5MPB and AdvancedX™ Wired 4K NVR Security System with 24/7 Recording | SWNVK-16ADVANX8B.
#1Home 8 Camera 8 Channel 1080p Full HD DVR 1TB HDD Security System with MicSwannUS$535.99In stock
#2AdvancedX™ Wired 3K/5MP Bullet Add-On Camera | SONHD-ADVX5MPBSwannUS$59.99In stock
#3AdvancedX™ Wired 4K NVR Security System with 24/7 Recording | SWNVK-16ADVANX8BSwannUS$1,149.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places Swann in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 3% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$568.99
- Currency
- USD
04 · Ads
What Swann is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Swann runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
EVO Wireless Video Doorbell with SwannShield AI Voice Assistant | SWIFI-SEVDBCA$199.95Swann Security24 Aug 2026image
Swann SecuritySwann Security20 Aug 2026image
Swann SecuritySwann Security13 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026SWANN COMMUNICATIONS PTY LTDverified
Text ad20 Oct 2026Swann Communications Pty Ltdverified
Text ad20 Oct 2026SWANN COMMUNICATIONS PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Swann.
The creators who tag @swannsecurity on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @swannsecurity on Instagram, led by James Moffat (17.4K followers, 11.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJames Moffat@j_moffat · 🇦🇺 AU | Automotive mobility Creator | 17.4K | 11.5% | 1 | Tagged @swannsecurity |
06 · Competitors according to Gravity
Who Swann competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Swann among Cameras brands. The closest is Reolink, then aosu, ANNKE, Ring, blinkforhome.com, Arlo.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Reolinkreolink.com | |||||||
| aosuaosulife.com | |||||||
| ANNKEannke.com | |||||||
| Ringau-en.ring.com | |||||||
| blinkforhome.comblinkforhome.com | |||||||
| Arlous.arlo.com |
07 · Company
The company behind Swann.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Swann is an e-commerce brand, founded in 1987 according to LinkedIn, on a domain registered in September 1995. It employs about 112 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1987, per LinkedIn
- Domain registered
- 28 Sept 1995
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 112 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- swann.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Swann
What people ask Google about Swann.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Swann legit or a scam?
According to Gravity by Benchr, Swann is a brand: its website has existed since September 1995, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 112 people on LinkedIn, it has 4,641 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Swann reviews: is it worth it?
Customers rate Swann 3.7 out of 5 on Trustpilot over 11,043 reviews, 754 of them in the last twelve months: 56% give five stars, 20% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Swann sell?
Swann Communications is a global leader in do-it-yourself video surveillance, consumer electronics and security-centric solutions for homes and businesses. Gravity by Benchr classifies it under Cameras. Source: Gravity by Benchr product classification, October 2026.
Swann prices: how much is it?
Swann's best seller, Home 8 Camera 8 Channel 1080p Full HD DVR 1TB HDD Security System with Mic, sells US$535.99 on swann.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check swann.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Swann have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Swann advertises on Facebook and Instagram and on Google, where its offers often run. Check swann.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Swann?
Swann sells on its own website, swann.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Swann?
Gravity by Benchr records a company, founded in 1987 according to LinkedIn, on a domain registered in 1995, with 112 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Swann doing well?
Yes. Gravity by Benchr estimates about 280,000 visits to swann.com in September 2026, up 1% in a month and up 3% over three months. Swann ranks #4 of 461 Cameras brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Swann use?
Gravity by Benchr identifies swann.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records.
What is Swann's ad budget?
Gravity by Benchr does not publish a spend figure for Swann on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Cameras brands?
Among Cameras brands in the Gravity by Benchr index, Swann ranks #4 of 461 by estimated traffic. Its closest competitors on the same market are Reolink, aosu, ANNKE, Ring, blinkforhome.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Swann.