Brand page · Communications · Finland
Swappie: 2.8M visits a month, 32 active Meta ads.
Swappie — Swappie is an online platform that sells refurbished iPhones, iPads, AirPods and MacBooks in Europe, offering environmentally friendly and affordable alternatives to new devices. In September 2026 swappie.com drew an estimated 2.8M visits, up 8% on the month before. It ranks #1 of 175 Communications brands in Finland and holds a 4.4 Trustpilot rating over 71,223 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Swappie is an online platform that sells refurbished iPhones, iPads, AirPods and MacBooks in Europe, offering environmentally friendly and affordable alternatives to new devices.
01 · Traffic
How much traffic Swappie gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Swappie drew an estimated 2.8M visits in September 2026, up 8% on the month before and up 19% over three months.
- Worldwide#6,294of 4.5M sites · Top 1%
- In Italy#171of 138K sites · Top 1%
- Communications, worldwide#54of 22,823 brands · Top 1%
- Communications, Italy#1of 175 brands · Top 1%
2.8M
estimated visits in September
1 mo ▲ +7.8%4 mo ▲ +19.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Swappie.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Swappie holds 4.4 out of 5 on Trustpilot over 71,223 reviews, 13,036 of them in the last twelve months: 81% of customers give five stars and 9% one star. That volume places Swappie in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Swappie scores 4.8 over 210 reviews.
Cell Phone Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Swappie sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Swappie's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Swappie in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Swappie is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Swappie runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
€309Swappie12 Oct 2026image
iPhone 12 Pro Max 256 GB Pazifikblau Exzellent AppleSwappie10 Oct 2026image
Refurbished Tech von SwappieSwappie10 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Swappie Oyverified
Text ad20 Oct 2026Swappie Oyverified
Text ad20 Oct 2026Swappie Oyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Swappie.
The creators who tag @swappie_de on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Swappie competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Swappie among Communications brands in Finland. The closest is Popsy, then onstore.shop, ItsWorthMore, EasyPhones, ICOOLA, Reboxed.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Popsypopsy.app | |||||||
| onstore.shoponstore.shop | |||||||
| ItsWorthMorebuy.itsworthmore.com | |||||||
| EasyPhoneseasyphones.co.in | |||||||
| ICOOLAicoola.ua | |||||||
| Reboxedreboxed.co |
07 · Company
The company behind Swappie.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Swappie is a company based in Finland, founded in 2016 according to LinkedIn, on a domain registered in October 2003. It employs about 570 people, is listed at late_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇮 Finland
- Founded
- 2016, per LinkedIn
- Domain registered
- 12 Oct 2003
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 570 on LinkedIn
- Funding stage
- Late stage venture · last deal: secondary market
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- swappie.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Swappie
What people ask Google about Swappie.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Swappie legit?
According to Gravity by Benchr, Swappie is a brand based in Finland: its website has existed since October 2003, its Trustpilot profile is claimed by the brand, it employs 570 people on LinkedIn, it has 19,265 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Swappie?
Customers rate Swappie 4.4 out of 5 on Trustpilot over 71,223 reviews, 13,036 of them in the last twelve months: 81% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Swappie scores 4.8 over 210 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Swappie?
Swappie is an online platform that sells refurbished iPhones, iPads, AirPods and MacBooks in Europe, offering environmentally friendly and affordable alternatives to new devices. Gravity by Benchr classifies it under Communications. Source: Gravity by Benchr product classification.
Does Swappie have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Swappie advertises on Facebook and Instagram and on Google, where its offers often run. Check swappie.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Swappie?
Gravity by Benchr records a company based in Finland, founded in 2016 according to LinkedIn, on a domain registered in 2003, with 570 employees on LinkedIn, listed at late_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Swappie growing?
Yes. Gravity by Benchr estimates about 2,795,300 visits to swappie.com in September 2026, up 8% in a month and up 19% over three months. Swappie ranks #1 of 175 Communications brands in Finland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Swappie spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Swappie on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Communications brands in Finland?
Among Communications brands in Finland in the Gravity by Benchr index, Swappie ranks #1 of 175 by estimated traffic. Its closest competitors on the same market are Popsy, onstore.shop, ItsWorthMore, EasyPhones, ICOOLA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Swappie.