Brand page · Personal Care · United Kingdom
Swarva: 155K visits a month, 67 active Meta ads, Gravity score 540.
Swarva — Swarva is a body care brand that creates products specifically for mature skin over 60, focusing on formulas that account for reduced oil production, decreased moisture retention, and changing skin chemistry as people age. In September 2026 swarva.com drew an estimated 155K visits, down 32% on the month before. It ranks #533 of 33,626 Personal Care brands in United Kingdom and holds a 4.1 Trustpilot rating over 2,166 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 184 peers: Personal Care brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Swarva is a body care brand that creates products specifically for mature skin over 60, focusing on formulas that account for reduced oil production, decreased moisture retention, and changing skin chemistry as people age.
01 · Traffic
How much traffic Swarva gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Swarva drew an estimated 155K visits in September 2026, down 32% on the month before and up 50% over three months.
- Worldwide#64,987of 4.5M sites · Top 5%
- In United States#21,409of 1.2M sites · Top 5%
- Personal Care, worldwide#3,082of 215,119 brands · Top 5%
- Personal Care, United States#533of 33,626 brands · Top 5%
155K
estimated visits in September
1 mo ▼ −31.6%4 mo ▲ +50.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Swarva.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Swarva holds 4.1 out of 5 on Trustpilot over 2,166 reviews, 2,166 of them in the last twelve months: 67% of customers give five stars and 14% one star. That volume places Swarva in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Swarva sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Swarva sells on Shopify, 100% of its catalogue in stock. The best seller is Deodorizing Persimmon Soap, at £19.99, followed by Persimmon Shampoo and Persimmon Deodorant.
#1Deodorizing Persimmon SoapSwarva£19.99In stock
#2Persimmon ShampooSwarva£27.00In stock
#3Persimmon DeodorantSwarva£12.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Swarva in its comparison group.
- Average rating
- 4.56 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$43.35
- Currency
- GBP
04 · Ads
What Swarva is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Swarva runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2025 (image, text, video).
The #1 Aging Odor SolutionSwarva3 Oct 2026image
The #1 Aging Odor SolutionSwarva3 Oct 2026image
The #1 Aging Odor SolutionSwarva3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Law Enterprises Ltdverified
Text ad21 Oct 2026Law Enterprises Ltdverified
Image ad21 Oct 2026Law Enterprises Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Swarva.
The creators who tag @officialswarva on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Swarva competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Swarva among Personal Care brands in United Kingdom. The closest is Kaori, then Mirai Clinical, Mando, Cheeky, meditold.com, palmolive.com.gt.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kaoritry-kaori.com | |||||||
| Mirai Clinicalmiraiclinical.com | |||||||
| Mandoshopmando.com | |||||||
| Cheekyusecheeky.com | |||||||
| meditold.commeditold.com | |||||||
| palmolive.com.gtpalmolive.com.gt |
07 · Company
The company behind Swarva.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Swarva is a company based in London, United Kingdom, founded in 2021 according to LinkedIn, on a domain registered in April 2024. It employs about 17 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2021, per LinkedIn
- Domain registered
- 27 Apr 2024
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 17 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- swarva.com · Shopify · USD
- Catalogue
- 2 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Swarva
What people ask Google about Swarva.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Swarva legit?
According to Gravity by Benchr, Swarva is a brand based in London, United Kingdom: its website has existed since April 2024, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 17 people on LinkedIn, it has 7,531 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Swarva reviews: is it worth it?
Customers rate Swarva 4.1 out of 5 on Trustpilot over 2,166 reviews, 2,166 of them in the last twelve months: 67% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Swarva?
Swarva is a body care brand that creates products specifically for mature skin over 60, focusing on formulas that account for reduced oil production, decreased moisture retention, and changing skin chemistry as people age. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 75% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Swarva expensive?
Swarva's best seller, Deodorizing Persimmon Soap, sells £19.99 on swarva.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check swarva.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Swarva have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Swarva advertises on Facebook and Instagram and on Google, where its offers often run. Check swarva.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Swarva?
Swarva sells on its own website, swarva.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Swarva?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2021 according to LinkedIn, on a domain registered in 2024, with 17 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Swarva doing well?
Yes. Gravity by Benchr estimates about 154,700 visits to swarva.com in September 2026, down 32% in a month and up 50% over three months. Swarva ranks #533 of 33,626 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Swarva use?
Gravity by Benchr identifies swarva.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Swarva spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Swarva on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Swarva ranks #533 of 33,626 by estimated traffic. Its closest competitors on the same market are Kaori, Mirai Clinical, Mando, Cheeky, meditold.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Swarva.