Brand page · Personal Care
takealot.com: 23.5M visits a month, 146 active Meta ads.
takealot.com — Takealot is South Africa's leading online shopping app and retailer, offering millions of products across various categories including tech, homeware, toys, and beauty with delivery services throughout the country. In September 2026 takealot.com drew an estimated 23.5M visits, up 9% on the month before. It ranks #1 of 531 Personal Care brands and holds a 1.4 Trustpilot rating over 1,192 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Takealot is South Africa's leading online shopping app and retailer, offering millions of products across various categories including tech, homeware, toys, and beauty with delivery services throughout the country.
01 · Traffic
How much traffic takealot.com gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
takealot.com drew an estimated 23.5M visits in September 2026, up 9% on the month before and up 16% over three months.
- Worldwide#1,015of 4.5M sites · Top 1%
- In South Africa#2of 33.7K sites · Top 1%
- Personal Care, worldwide#30of 215,119 brands · Top 1%
- Personal Care, South Africa#1of 531 brands · Top 1%
23.5M
estimated visits in September
1 mo ▲ +8.9%4 mo ▲ +16.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about takealot.com.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
takealot.com holds 1.4 out of 5 on Trustpilot over 1,192 reviews, 166 of them in the last twelve months: 11% of customers give five stars and 81% one star. That volume places takealot.com in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Pharmacy
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What takealot.com sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read takealot.com's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places takealot.com in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What takealot.com is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
takealot.com runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
Upgrade Every DriveTakealot14 Oct 2026video
Green Card (Import DVD)Takealot12 Oct 2026image
4SDM2/8 0.75KW Borehole Water Pump Combo Kit (Deep Well Pump)Takealot8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Woodlands Dairy (PTY) LTDverified
Text ad21 Oct 2026Takealot Online (RF) (PTY) Ltdverified
Text ad21 Oct 2026Takealot Online (RF) (PTY) Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about takealot.com.
The creators who tag @takealotcom on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @takealotcom on Instagram, led by Elizabeth Arden South Africa (14.1K followers, 5.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EElizabeth Arden South Africa@elizabetharden_sa · 🇿🇦 ZA | Beauty cosmetics skincare Creator | 14.1K | 5.3% | 9 | Tagged @takealotcom |
06 · Competitors according to Gravity
Who takealot.com competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for takealot.com among Personal Care brands. The closest is bobshop.co.za, then carrefour.ke, Kilimall, flipkart.com, hepsiburada.com, onbuy.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| bobshop.co.zabobshop.co.za | |||||||
| carrefour.kecarrefour.ke | |||||||
| Kilimallkilimall.co.ke | |||||||
| flipkart.comflipkart.com | |||||||
| hepsiburada.comhepsiburada.com | |||||||
| onbuy.comonbuy.com |
07 · Company
The company behind takealot.com.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
takealot.com is an e-commerce brand, founded in 2011 according to LinkedIn, on a domain registered in June 2011. It employs about 7,996 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2011, per LinkedIn
- Domain registered
- 1 Jun 2011
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7,996 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- takealot.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about takealot.com
What people ask Google about takealot.com.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is takealot.com a legit company?
According to Gravity by Benchr, takealot.com is a brand: its website has existed since June 2011, it employs 7,996 people on LinkedIn, it has 361,173 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
takealot.com reviews
Customers rate takealot.com 1.4 out of 5 on Trustpilot over 1,192 reviews, 166 of them in the last twelve months: 11% give five stars, 81% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is takealot.com known for?
Takealot is South Africa's leading online shopping app and retailer, offering millions of products across various categories including tech, homeware, toys, and beauty with delivery services throughout the country. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
takealot.com promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: takealot.com advertises on Facebook and Instagram and on Google, where its offers often run. Check takealot.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind takealot.com?
Gravity by Benchr records a company, founded in 2011 according to LinkedIn, on a domain registered in 2011, with 7,996 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is takealot.com doing well?
Yes. Gravity by Benchr estimates about 23,461,600 visits to takealot.com in September 2026, up 9% in a month and up 16% over three months. takealot.com ranks #1 of 531 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does takealot.com spend on Meta ads?
Gravity by Benchr does not publish a spend figure for takealot.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, takealot.com ranks #1 of 531 by estimated traffic. Its closest competitors on the same market are bobshop.co.za, carrefour.ke, Kilimall, flipkart.com, hepsiburada.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with takealot.com.