Brand page · Communications · Australia
The Dairy: 289K visits a month, 51 active Meta ads, Gravity score 659.
The Dairy — The Dairy is a company that creates custom phone cases and tech accessories, working with artists, photographers, and designers from around the world to create cases for various devices. In September 2026 thedairy.com drew an estimated 289K visits, down 2% on the month before. It ranks #26 of 2,071 Communications brands in Australia and holds a 4.8 Trustpilot rating over 263 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 13 peers: Communications brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Dairy is a company that creates custom phone cases and tech accessories, working with artists, photographers, and designers from around the world to create cases for various devices.
01 · Traffic
How much traffic The Dairy gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Dairy drew an estimated 289K visits in September 2026, down 2% on the month before and up 13% over three months.
- Worldwide#38,689of 4.5M sites · Top 1%
- In United States#12,591of 1.2M sites · Top 5%
- Communications, worldwide#394of 22,823 brands · Top 5%
- Communications, United States#26of 2,071 brands · Top 5%
289K
estimated visits in September
1 mo ▼ −2.0%4 mo ▲ +13.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Dairy.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Dairy holds 4.8 out of 5 on Trustpilot over 263 reviews, 151 of them in the last twelve months: 89% of customers give five stars and 5% one star. That volume places The Dairy in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Dairy sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Dairy sells on Shopify, 100% of its catalogue in stock. The best seller is Shipping Protection, at A$0.75–A$74.25, followed by Custom iPhone Case and Plum Polka Dot.
#1Shipping ProtectionThe DairyA$0.75–A$74.25In stock
#2Custom iPhone CaseThe DairyA$69.95–A$129.95In stock
#3Plum Polka DotThe DairyA$69.95–A$129.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Dairy in its comparison group.
- Average rating
- 4.63 / 5
- Rated products
- 73% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$48.78
- Currency
- AUD
04 · Ads
What The Dairy is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Dairy runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since January 2024 (image, text, video).
default_collection_headlineThe Dairy6 Oct 2026image
Waratah Laptop SkinThe Dairy5 Oct 2026image
Real Art. Real Artists.The Dairy5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Cameron Parkerverified
Text ad20 Oct 2026Cameron Parkerverified
Text ad20 Oct 2026Cameron Parkerverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Dairy.
The creators who tag @thedairy on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thedairy on Instagram, led by ellie shotton (43.4K followers, 4.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| eellie shotton@haveyouseentheirhouse · 🇬🇧 GB | Decoration garden diy Creator | 43.4K | 4.1% | 3 | Tagged @thedairy |
06 · Competitors according to Gravity
Who The Dairy competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Dairy among Communications brands in Australia. The closest is Smartphonehoesjes.nl, then Handyhuellen.de, casetify.com, Mobile Fun, CASELY, Hamee本店.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Smartphonehoesjes.nlsmartphonehoesjes.nl | |||||||
| Handyhuellen.dehandyhuellen.de | |||||||
| casetify.comcasetify.com | |||||||
| Mobile Funmobilefun.co.uk | |||||||
| CASELYgetcasely.com | |||||||
| Hamee本店strapya.com |
07 · Company
The company behind The Dairy.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Dairy is a company based in Newstead, Australia, founded in 2012 according to LinkedIn, on a domain registered in June 2004. It employs about 15 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Newstead
- Founded
- 2012, per LinkedIn
- Domain registered
- 18 Jun 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 15 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thedairy.com · Shopify · AUD
- Catalogue
- 223 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Dairy
What people ask Google about The Dairy.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Dairy legit?
According to Gravity by Benchr, The Dairy is a brand based in Newstead, Australia: its website has existed since June 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 15 people on LinkedIn, it has 111,159 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Dairy reviews: is it worth it?
Customers rate The Dairy 4.8 out of 5 on Trustpilot over 263 reviews, 151 of them in the last twelve months: 89% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Dairy?
The Dairy is a company that creates custom phone cases and tech accessories, working with artists, photographers, and designers from around the world to create cases for various devices. Gravity by Benchr classifies it under Communications, with Power making up 16% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
The Dairy prices: how much is it?
The Dairy's best seller, Shipping Protection, sells from A$0.75 to A$74.25 on thedairy.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check thedairy.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does The Dairy have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Dairy advertises on Facebook and Instagram and on Google, where its offers often run. Check thedairy.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The Dairy?
The Dairy sells on its own website, thedairy.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Dairy?
Gravity by Benchr records a company based in Newstead, Australia, founded in 2012 according to LinkedIn, on a domain registered in 2004, with 15 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Dairy growing?
Yes. Gravity by Benchr estimates about 289,100 visits to thedairy.com in September 2026, down 2% in a month and up 13% over three months. The Dairy ranks #26 of 2,071 Communications brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Dairy use?
Gravity by Benchr identifies thedairy.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The Dairy spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Dairy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Communications brands in Australia?
Among Communications brands in Australia in the Gravity by Benchr index, The Dairy ranks #26 of 2,071 by estimated traffic. Its closest competitors on the same market are Smartphonehoesjes.nl, Handyhuellen.de, casetify.com, Mobile Fun, CASELY. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Dairy.