Brand page · Pet Supplies
The Farmer's Dog: 3M visits a month, 576 active Meta ads.
The Farmer's Dog — The Farmer's Dog is a pet food company that delivers fresh, human-grade dog food directly to customers' doors through a subscription service. In September 2026 thefarmersdog.com drew an estimated 3M visits, down 36% on the month before. It ranks #2 of 7,399 Pet Supplies brands and holds a 3.9 Trustpilot rating over 1,725 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
The Farmer's Dog is a pet food company that delivers fresh, human-grade dog food directly to customers' doors through a subscription service.
01 · Traffic
How much traffic The Farmer's Dog gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Farmer's Dog drew an estimated 3M visits in September 2026, down 36% on the month before and up 2% over three months.
- Worldwide#5,916of 4.5M sites · Top 1%
- In United States#2,003of 1.2M sites · Top 1%
- Pet Supplies, worldwide#15of 52,845 brands · Top 1%
- Pet Supplies, United States#2of 7,399 brands · Top 1%
3M
estimated visits in September
1 mo ▼ −36.1%4 mo ▲ +2.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Farmer's Dog.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Farmer's Dog holds 3.9 out of 5 on Trustpilot over 1,725 reviews, 198 of them in the last twelve months: 81% of customers give five stars and 9% one star. That volume places The Farmer's Dog in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Animal Feed Store Pet Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Farmer's Dog sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read The Farmer's Dog's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places The Farmer's Dog in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What The Farmer's Dog is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Farmer's Dog runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Get 50% off your first boxThe Farmer's Dog8 Oct 2026video
Get 50% off your first boxThe Farmer's Dog8 Oct 2026image
Get 50% off your first boxThe Farmer's Dog8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026THE FARMER'S DOG, INC.verified
Text ad20 Oct 2026THE FARMER'S DOG, INC.verified
Text ad20 Oct 2026THE FARMER'S DOG, INC.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Farmer's Dog.
The creators who tag @thefarmersdog on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thefarmersdog on Instagram, led by Dazza (42.2K followers, 13.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDazza@dazzachic · 🇺🇸 US | Humor memes comedy Creator | 42.2K | 13.3% | 5 | Tagged @thefarmersdog |
06 · Competitors according to Gravity
Who The Farmer's Dog competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Farmer's Dog among Pet Supplies brands. The closest is JustFoodForDogs, then Dog Chef, years.com, Lyka, Dogfy Diet, Ollie.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| JustFoodForDogsjustfoodfordogs.com | |||||||
| Dog Chefdogchef.com | |||||||
| years.comyears.com | |||||||
| Lykalyka.com.au | |||||||
| Dogfy Dietdogfydiet.com | |||||||
| Ollieollie.com |
07 · Company
The company behind The Farmer's Dog.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Farmer's Dog is an e-commerce brand, founded in 2014 according to LinkedIn, on a domain registered in June 2014. It employs about 1,063 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2014, per LinkedIn
- Domain registered
- 11 Jun 2014
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,063 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thefarmersdog.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Farmer's Dog
What people ask Google about The Farmer's Dog.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Farmer's Dog legit or a scam?
According to Gravity by Benchr, The Farmer's Dog is a brand: its website has existed since June 2014, its Trustpilot profile is claimed by the brand, it employs 1,063 people on LinkedIn, it has 476,780 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
The Farmer's Dog reviews: is it worth it?
Customers rate The Farmer's Dog 3.9 out of 5 on Trustpilot over 1,725 reviews, 198 of them in the last twelve months: 81% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does The Farmer's Dog sell?
The Farmer's Dog is a pet food company that delivers fresh, human-grade dog food directly to customers' doors through a subscription service. Gravity by Benchr classifies it under Pet Supplies. Source: Gravity by Benchr product classification.
The Farmer's Dog promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: The Farmer's Dog advertises on Facebook and Instagram and on Google, where its offers often run. Check thefarmersdog.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns The Farmer's Dog?
Gravity by Benchr records a company, founded in 2014 according to LinkedIn, on a domain registered in 2014, with 1,063 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is The Farmer's Dog growing?
Yes. Gravity by Benchr estimates about 3,008,100 visits to thefarmersdog.com in September 2026, down 36% in a month and up 2% over three months. The Farmer's Dog ranks #2 of 7,399 Pet Supplies brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is The Farmer's Dog's ad budget?
Gravity by Benchr does not publish a spend figure for The Farmer's Dog on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands?
Among Pet Supplies brands in the Gravity by Benchr index, The Farmer's Dog ranks #2 of 7,399 by estimated traffic. Its closest competitors on the same market are JustFoodForDogs, Dog Chef, years.com, Lyka, Dogfy Diet. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Farmer's Dog.