Brand page · Pet Supplies · United States
The Foggy Dog: 167K visits a month, 315 active Meta ads, Gravity score 760.
The Foggy Dog — The Foggy Dog is a brand that sells premium pet accessories including dog collars, leashes, bandanas, beds and accessories. Their products are described as well-made and thoughtfully designed for discerning pets and their people. In September 2026 thefoggydog.com drew an estimated 167K visits, down 17% on the month before. It ranks #62 of 7,399 Pet Supplies brands in United States and holds a 4.7 Trustpilot rating over 213 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 104 peers: Pet Supplies brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Foggy Dog is a brand that sells premium pet accessories including dog collars, leashes, bandanas, beds and accessories. Their products are described as well-made and thoughtfully designed for discerning pets and their people.
01 · Traffic
How much traffic The Foggy Dog gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Foggy Dog drew an estimated 167K visits in September 2026, down 17% on the month before and up 27% over three months.
- Worldwide#60,979of 4.5M sites · Top 5%
- In United States#20,052of 1.2M sites · Top 5%
- Pet Supplies, worldwide#367of 52,845 brands · Top 1%
- Pet Supplies, United States#62of 7,399 brands · Top 1%
167K
estimated visits in September
1 mo ▼ −17.1%4 mo ▲ +27.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Foggy Dog.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Foggy Dog holds 4.7 out of 5 on Trustpilot over 213 reviews, 180 of them in the last twelve months: 77% of customers give five stars and 17% one star. That volume places The Foggy Dog in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Pet Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Foggy Dog sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Foggy Dog sells on Shopify, 90% of its catalogue in stock. The best seller is Bone Pet ID Tag, at US$20.00–US$26.00, followed by Circle Pet ID Tag and Heart Pet ID Tag.
#1Bone Pet ID TagThe Foggy DogUS$20.00–US$26.00In stock
#2Circle Pet ID TagThe Foggy DogUS$20.00–US$26.00In stock
#3Heart Pet ID TagThe Foggy DogUS$20.00–US$26.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Foggy Dog in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 90% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$69.00
- Currency
- USD
04 · Ads
What The Foggy Dog is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Foggy Dog runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Shop NowThe Foggy Dog7 Oct 2026video
Shop NowThe Foggy Dog7 Oct 2026image
Introducing Collar CharmsThe Foggy Dog7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026The Foggy Dogverified
Image ad21 Oct 2026The Foggy Dogverified
Text ad21 Oct 2026The Foggy Dogverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Foggy Dog.
The creators who tag @thefoggydog on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thefoggydog on Instagram, led by Ella Da Berner (14.2K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EElla Da Berner@elladaberner · 🇺🇸 US | Pets nature Creator | 14.2K | — | 10 | Tagged @thefoggydog |
06 · Competitors according to Gravity
Who The Foggy Dog competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Foggy Dog among Pet Supplies brands in United States. The closest is CLOUD7, then SPARK PAWS, Cocopup London, Pawsome Paws Boutique, TagsforHope®, Dogsnug.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| CLOUD7cloud7.de | |||||||
| SPARK PAWSsparkpaws.com | |||||||
| Cocopup Londoncocopuplondon.com | |||||||
| Pawsome Paws Boutiquepawsomepawsboutique.co.uk | |||||||
| TagsforHope®tagsforhope.com | |||||||
| Dogsnugdogsnug.com |
07 · Company
The company behind The Foggy Dog.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Foggy Dog is a company based in San Francisco, United States, founded in 2016 according to LinkedIn, on a domain registered in July 2015. It employs about 22 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · San Francisco
- Founded
- 2016, per LinkedIn
- Domain registered
- 5 Jul 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 22 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thefoggydog.com · Shopify · USD
- Catalogue
- 579 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Foggy Dog
What people ask Google about The Foggy Dog.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Foggy Dog legit?
According to Gravity by Benchr, The Foggy Dog is a brand based in San Francisco, United States: its website has existed since July 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 22 people on LinkedIn, it has 370,735 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about The Foggy Dog?
Customers rate The Foggy Dog 4.7 out of 5 on Trustpilot over 213 reviews, 180 of them in the last twelve months: 77% give five stars, 17% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does The Foggy Dog sell?
The Foggy Dog is a brand that sells premium pet accessories including dog collars, leashes, bandanas, beds and accessories. Their products are described as well-made and thoughtfully designed for discerning pets and their people. Gravity by Benchr classifies it under Pet Supplies, with Pet Apparel making up 35% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does The Foggy Dog cost?
The Foggy Dog's best seller, Bone Pet ID Tag, sells from US$20.00 to US$26.00 on thefoggydog.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check thefoggydog.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does The Foggy Dog have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Foggy Dog advertises on Facebook and Instagram and on Google, where its offers often run. Check thefoggydog.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Foggy Dog?
The Foggy Dog sells on its own website, thefoggydog.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Foggy Dog?
Gravity by Benchr records a company based in San Francisco, United States, founded in 2016 according to LinkedIn, on a domain registered in 2015, with 22 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Foggy Dog growing?
Yes. Gravity by Benchr estimates about 166,700 visits to thefoggydog.com in September 2026, down 17% in a month and up 27% over three months. The Foggy Dog ranks #62 of 7,399 Pet Supplies brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Foggy Dog use?
Gravity by Benchr identifies thefoggydog.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The Foggy Dog spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Foggy Dog on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in United States?
Among Pet Supplies brands in United States in the Gravity by Benchr index, The Foggy Dog ranks #62 of 7,399 by estimated traffic. Its closest competitors on the same market are CLOUD7, SPARK PAWS, Cocopup London, Pawsome Paws Boutique, TagsforHope®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Foggy Dog.