Brand page · Handbags, Wallets & Cases · Australia
The Horse: 148K visits a month, 213 active Meta ads, Gravity score 551.
The Horse — The Horse AU is a leather lifestyle goods brand owned and operated by husband and wife Scott and Amy Hawkes in Sydney, Australia. The brand offers a curated collection of leather products including bags, wallets, and accessories. In September 2026 thehorse.com.au drew an estimated 148K visits, up 43% on the month before. It ranks #16 of 939 Handbags, Wallets & Cases brands in Australia and holds a 2.5 Trustpilot rating over 144 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 23 peers: Handbags, Wallets & Cases brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Horse AU is a leather lifestyle goods brand owned and operated by husband and wife Scott and Amy Hawkes in Sydney, Australia. The brand offers a curated collection of leather products including bags, wallets, and accessories.
01 · Traffic
How much traffic The Horse gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Horse drew an estimated 148K visits in September 2026, up 43% on the month before and down 12% over three months.
- Worldwide#67,346of 4.5M sites · Top 5%
- In Australia#1,428of 105K sites · Top 5%
- Handbags, Wallets & Cases, worldwide#370of 28,870 brands · Top 5%
- Handbags, Wallets & Cases, Australia#16of 939 brands · Top 5%
148K
estimated visits in September
1 mo ▲ +43.1%4 mo ▼ −12.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Horse.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Horse holds 2.5 out of 5 on Trustpilot over 144 reviews, 21 of them in the last twelve months: 59% of customers give five stars and 28% one star. That volume places The Horse in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Watch Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Horse sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Horse sells on Shopify, 88% of its catalogue in stock. The best seller is Clementine Bag: Coffee Pebbled Leather, at A$329.95, followed by Clementine Bag: Taupe Pebbled Leather and The Blockout: Sage Green.
#1Clementine Bag: Coffee Pebbled LeatherThe HorseA$329.95In stock
#2Clementine Bag: Taupe Pebbled LeatherThe HorseA$329.95In stock
#3The Blockout: Sage GreenThe HorseA$29.95–A$44.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Horse in its comparison group.
- Average rating
- 4.93 / 5
- Rated products
- 85% of the catalogue
- In stock
- 88%
- Upper price quartile
- US$209.19
- Currency
- AUD
04 · Ads
What The Horse is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Horse runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2023 (image).
BEST SELLERThe Horse7 Oct 2026video
THE NEW COLLECTIONThe Horse7 Oct 2026video
Considered Design, Since 2009The Horse6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about The Horse.
The creators who tag @the_horse on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @the_horse on Instagram, led by The Julia Style Edit | Elevated Mum Casual 👌🏻 (14.3K followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThe Julia Style Edit | Elevated Mum Casual 👌🏻@thejuliastyleedit · 🇦🇺 AU | Fashion style luxury Creator | 14.3K | 0.9% | 9 | Tagged @the_horse |
06 · Competitors according to Gravity
Who The Horse competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Horse among Handbags, Wallets & Cases brands in Australia. The closest is VESTIRSI, then hushtug.net, Latico Leathers, HOBO, furybags.it, thebridge.it.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| VESTIRSIshopvestirsi.com | |||||||
| hushtug.nethushtug.net | |||||||
| Latico Leatherslaticoleathers.com | |||||||
| HOBOhobobags.com | |||||||
| furybags.itfurybags.it | |||||||
| thebridge.itthebridge.it |
07 · Company
The company behind The Horse.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Horse is a company based in Kirrawee, Australia, founded in 2011 according to LinkedIn. It employs about 19 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Kirrawee
- Founded
- 2011, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 19 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thehorse.com.au · Shopify · AUD
- Catalogue
- 198 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Horse
What people ask Google about The Horse.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Horse legit or a scam?
According to Gravity by Benchr, The Horse is a brand based in Kirrawee, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 19 people on LinkedIn, it has 300,778 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Horse reviews: is it worth it?
Customers rate The Horse 2.5 out of 5 on Trustpilot over 144 reviews, 21 of them in the last twelve months: 59% give five stars, 28% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Horse?
The Horse AU is a leather lifestyle goods brand owned and operated by husband and wife Scott and Amy Hawkes in Sydney, Australia. The brand offers a curated collection of leather products including bags, wallets, and accessories. Gravity by Benchr classifies it under Handbags, Wallets & Cases, with Handbags making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is The Horse expensive?
The Horse's best seller, Clementine Bag: Coffee Pebbled Leather, sells A$329.95 on thehorse.com.au. 88% of the catalogue is in stock. Gravity does not track prices daily: check thehorse.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does The Horse have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Horse advertises on Facebook and Instagram and on Google, where its offers often run. Check thehorse.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Horse?
The Horse sells on its own website, thehorse.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Horse?
Gravity by Benchr records a company based in Kirrawee, Australia, founded in 2011 according to LinkedIn, with 19 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Horse doing well?
Not at the moment. Gravity by Benchr estimates about 148,300 visits to thehorse.com.au in September 2026, up 43% in a month and down 12% over three months. The Horse ranks #16 of 939 Handbags, Wallets & Cases brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Horse use?
Gravity by Benchr identifies thehorse.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Horse's ad budget?
Gravity by Benchr does not publish a spend figure for The Horse on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in Australia?
Among Handbags, Wallets & Cases brands in Australia in the Gravity by Benchr index, The Horse ranks #16 of 939 by estimated traffic. Its closest competitors on the same market are VESTIRSI, hushtug.net, Latico Leathers, HOBO, furybags.it. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Horse.