Brand page · Personal Care · Hong Kong SAR China
INIA: 182K visits a month, 575 active Meta ads, Gravity score 692.
INIA — INIA is a brand that sells at-home beauty devices including microcurrent, red light, and IPL laser technology for anti-aging, wrinkle reduction, and hair removal treatments. In September 2026 theinia.com drew an estimated 182K visits, down 4% on the month before. It ranks #451 of 33,626 Personal Care brands in Hong Kong SAR China and holds a 3.1 Trustpilot rating over 14 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Jan 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 35 peers: Personal Care brands in Hong Kong SAR China with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
INIA is a brand that sells at-home beauty devices including microcurrent, red light, and IPL laser technology for anti-aging, wrinkle reduction, and hair removal treatments.
01 · Traffic
How much traffic INIA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
INIA drew an estimated 182K visits in September 2026, down 4% on the month before and up 78% over three months.
- Worldwide#56,800of 4.5M sites · Top 5%
- In United States#18,681of 1.2M sites · Top 5%
- Personal Care, worldwide#2,637of 215,119 brands · Top 5%
- Personal Care, United States#451of 33,626 brands · Top 5%
182K
estimated visits in September
1 mo ▼ −4.1%4 mo ▲ +78.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about INIA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
INIA holds 3.1 out of 5 on Trustpilot over 14 reviews, 14 of them in the last twelve months: 36% of customers give five stars and 43% one star.
Health and Beauty Shop Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What INIA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
INIA sells on Shopify, 68% of its catalogue in stock. The best seller is INIA GLOW 4D 940nm Dual NIR Wireless LED Mask, at US$194.99, followed by INIA FLARE Microcurrent Facial Device and INIA GLOW Wireless Red Light Therapy Mask.
#1INIA GLOW 4D 940nm Dual NIR Wireless LED MaskINIAUS$194.99In stock
#2INIA FLARE Microcurrent Facial DeviceINIAUS$104.99In stock
#3INIA GLOW Wireless Red Light Therapy MaskINIAUS$119.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places INIA in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 88% of the catalogue
- In stock
- 68%
- Upper price quartile
- US$172.99
- Currency
- USD
04 · Ads
What INIA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
INIA runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2026 (image, text, video).
✨ ¿Tienes INIA SPHERA y todavía no sabes qué modo utilizar? SPHERA cuenta con 5 modos diferentes, y cada uno tiene una función y una formaINIA7 Oct 2026video
🔥 $189.99 | Recover Smoother SkinINIA7 Oct 2026video
Work smarter, not harder! ⚡️ The INIA turbo waist sculpting belt is a great way to help your fitness journey. To order or learn more, clicINIA7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026X6 Technology limitedverified
Text ad20 Oct 2026X6 Technology limitedverified
Text ad20 Oct 2026X6 Technology limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about INIA.
The creators who tag @theinia_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @theinia_official on Instagram, led by Mom life | Style Inspo + Toddler Finds (29.5K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMom life | Style Inspo + Toddler Finds@rae.renea · 🇺🇸 US | Parenting family Creator | 29.5K | 0.1% | 2 | Tagged @theinia_official |
06 · Competitors according to Gravity
Who INIA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for INIA among Personal Care brands in Hong Kong SAR China. The closest is JOVS, then Halio Sonic, Ulike, NUFACE, MyDermaDream, iRESTORE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| JOVSjovs.com | |||||||
| Halio Sonichalio-sonic.com | |||||||
| Ulikeulike.com | |||||||
| NUFACEmynuface.com | |||||||
| MyDermaDreammydermadream.com | |||||||
| iRESTOREirestorelaser.com |
07 · Company
The company behind INIA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
INIA is a company based in Kwai Chung, Hong Kong SAR China, on a domain registered in April 2024.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇭🇰 Hong Kong SAR China · Kwai Chung
- Founded
- Data not available
- Domain registered
- 22 Apr 2024
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- theinia.com · Shopify · USD
- Catalogue
- 44 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about INIA
What people ask Google about INIA.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is INIA legit?
According to Gravity by Benchr, INIA is a brand based in Kwai Chung, Hong Kong SAR China: its website has existed since April 2024, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 44,493 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
INIA reviews
Customers rate INIA 3.1 out of 5 on Trustpilot over 14 reviews, 14 of them in the last twelve months: 36% give five stars, 43% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is INIA?
INIA is a brand that sells at-home beauty devices including microcurrent, red light, and IPL laser technology for anti-aging, wrinkle reduction, and hair removal treatments. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 56% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
INIA prices: how much is it?
INIA's best seller, INIA GLOW 4D 940nm Dual NIR Wireless LED Mask, sells US$194.99 on theinia.com. 68% of the catalogue is in stock. Gravity does not track prices daily: check theinia.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does INIA have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: INIA advertises on Facebook and Instagram and on Google, where its offers often run. Check theinia.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy INIA?
INIA sells on its own website, theinia.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns INIA?
Gravity by Benchr records a company based in Kwai Chung, Hong Kong SAR China, whose domain was registered in 2024. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is INIA doing well?
Yes. Gravity by Benchr estimates about 181,600 visits to theinia.com in September 2026, down 4% in a month and up 78% over three months. INIA ranks #451 of 33,626 Personal Care brands in Hong Kong SAR China in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does INIA use?
Gravity by Benchr identifies theinia.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is INIA's ad budget?
Gravity by Benchr does not publish a spend figure for INIA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Hong Kong SAR China?
Among Personal Care brands in Hong Kong SAR China in the Gravity by Benchr index, INIA ranks #451 of 33,626 by estimated traffic. Its closest competitors on the same market are JOVS, Halio Sonic, Ulike, NUFACE, MyDermaDream. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with INIA.