Brand page · Household Supplies · United States
The Laundress: 90.3K visits a month, 25 active Meta ads, Gravity score 651.
The Laundress — The Laundress provides plant-derived laundry and home cleaning products that preserve clothing and deep clean every room. In September 2026 thelaundress.com drew an estimated 90.3K visits, down 7% on the month before. It ranks #65 of 3,739 Household Supplies brands in United States and holds a 3.4 Trustpilot rating over 13 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 127 peers: Household Supplies brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Laundress provides plant-derived laundry and home cleaning products that preserve clothing and deep clean every room.
01 · Traffic
How much traffic The Laundress gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Laundress drew an estimated 90.3K visits in September 2026, down 7% on the month before and up 27% over three months.
- Worldwide#102,187of 4.5M sites · Top 5%
- In United States#33,339of 1.2M sites · Top 5%
- Household Supplies, worldwide#358of 30,320 brands · Top 5%
- Household Supplies, United States#65of 3,739 brands · Top 5%
90.3K
estimated visits in September
1 mo ▼ −7.1%4 mo ▲ +27.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Laundress.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Laundress holds 3.4 out of 5 on Trustpilot over 13 reviews, 2 of them in the last twelve months: 23% of customers give five stars and 77% one star.
Dry Cleaner Cleaning Products Supplier Laundry Home Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Laundress sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Laundress sells on Shopify, 100% of its catalogue in stock. The best seller is Stain Solution, at US$20.00, followed by Delicate Wash and Wool & Cashmere Shampoo.
#1Stain SolutionThe LaundressUS$20.00In stock
#2Delicate WashThe LaundressUS$30.00In stock
#3Wool & Cashmere ShampooThe LaundressUS$30.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Laundress in its comparison group.
- Average rating
- 4.64 / 5
- Rated products
- 89% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$36.75
- Currency
- USD
04 · Ads
What The Laundress is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Laundress runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2024 (image, text, video).
I fear I'm OBSESSED!! How fun that @thelaundress is in target now! 😍🎯 @target #tlpartnerThe Laundress6 Oct 2026video
little things like this make my everyday routines feel a little more luxe 🧺🤍 so happy to see @thelaundress at @target !! #tlpartnerThe Laundress6 Oct 2026video
@thelaundress is now available to shop at @target! #tlpartnerThe Laundress6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026The Laundress LLCverified
Text ad20 Oct 2026The Laundress LLCverified
Text ad20 Oct 2026The Laundress LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Laundress.
The creators who tag @thelaundress on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thelaundress on Instagram, led by Nathalia Sandoval (119K followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNathalia Sandoval@nathysandoval · 🇺🇸 US | Decoration garden diy Creator | 119K | 0.7% | 6 | Tagged @thelaundress |
06 · Competitors according to Gravity
Who The Laundress competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Laundress among Household Supplies brands in United States. The closest is FEBU, then Wishing Well, Mozi Wash, Earth Breeze, The True Products, Savage For Him.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| FEBUtryfebu.com | |||||||
| Wishing Wellwishingwellwashing.com | |||||||
| Mozi Washmoziwash.com | |||||||
| Earth Breezelegacy.earthbreeze.com | |||||||
| The True Productsthetrueproducts.com | |||||||
| Savage For Himsavageforhim.com |
07 · Company
The company behind The Laundress.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Laundress is a company based in New York, United States, founded in 2004 according to LinkedIn, on a domain registered in November 2002. It employs about 13 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2004, per LinkedIn
- Domain registered
- 14 Nov 2002
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 13 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thelaundress.com · Shopify · USD
- Catalogue
- 234 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Laundress
What people ask Google about The Laundress.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Laundress legit?
According to Gravity by Benchr, The Laundress is a brand based in New York, United States: its website has existed since November 2002, it sells on a Shopify store, it employs 13 people on LinkedIn, it has 145,959 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Laundress reviews: is it worth it?
Customers rate The Laundress 3.4 out of 5 on Trustpilot over 13 reviews, 2 of them in the last twelve months: 23% give five stars, 77% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Laundress known for?
The Laundress provides plant-derived laundry and home cleaning products that preserve clothing and deep clean every room. Gravity by Benchr classifies it under Household Supplies, with Laundry Supplies making up 78% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is The Laundress expensive?
The Laundress' best seller, Stain Solution, sells US$20.00 on thelaundress.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check thelaundress.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
The Laundress promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: The Laundress advertises on Facebook and Instagram and on Google, where its offers often run. Check thelaundress.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Laundress?
The Laundress sells on its own website, thelaundress.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Laundress?
Gravity by Benchr records a company based in New York, United States, founded in 2004 according to LinkedIn, on a domain registered in 2002, with 13 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Laundress doing well?
Yes. Gravity by Benchr estimates about 90,300 visits to thelaundress.com in September 2026, down 7% in a month and up 27% over three months. The Laundress ranks #65 of 3,739 Household Supplies brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Laundress use?
Gravity by Benchr identifies thelaundress.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Laundress' ad budget?
Gravity by Benchr does not publish a spend figure for The Laundress on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Supplies brands in United States?
Among Household Supplies brands in United States in the Gravity by Benchr index, The Laundress ranks #65 of 3,739 by estimated traffic. Its closest competitors on the same market are FEBU, Wishing Well, Mozi Wash, Earth Breeze, The True Products. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Laundress.