Brand page · Shoes · Australia
The OrthoFit: 152K visits a month, 1,796 active Meta ads, Gravity score 593.
The OrthoFit — The OrthoFit is a brand that sells premium orthopedic footwear designed to provide foot pain relief with features like superior arch support and wide toe boxes for conditions such as bunions, swollen feet, and plantar fasciitis. In September 2026 theorthofitstore.com drew an estimated 152K visits, up 42% on the month before. It ranks #209 of 6,771 Shoes brands in Australia and holds a 1.2 Trustpilot rating over 97 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 70 peers: Shoes brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The OrthoFit is a brand that sells premium orthopedic footwear designed to provide foot pain relief with features like superior arch support and wide toe boxes for conditions such as bunions, swollen feet, and plantar fasciitis.
01 · Traffic
How much traffic The OrthoFit gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The OrthoFit drew an estimated 152K visits in September 2026, up 42% on the month before and up 80% over three months.
- Worldwide#66,090of 4.5M sites · Top 5%
- In United States#21,785of 1.2M sites · Top 5%
- Shoes, worldwide#1,361of 46,962 brands · Top 5%
- Shoes, United States#209of 6,771 brands · Top 5%
152K
estimated visits in September
1 mo ▲ +41.5%4 mo ▲ +79.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The OrthoFit.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The OrthoFit holds 1.2 out of 5 on Trustpilot over 97 reviews, 79 of them in the last twelve months: 1% of customers give five stars and 95% one star. That volume places The OrthoFit in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Orthopedic Shoe Store Shoe Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The OrthoFit sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The OrthoFit sells on Shopify, 100% of its catalogue in stock. The best seller is OrthoFit Comfort Shoes Womens, at A$101.00, followed by Orthofit Winter Pain Relief Footwear Womens and Orthofit OrthoSport Sandals Womens.
#1OrthoFit Comfort Shoes WomensThe OrthoFitA$101.00In stock
#2Orthofit Winter Pain Relief Footwear WomensThe OrthoFitA$101.00In stock
#3Orthofit OrthoSport Sandals WomensThe OrthoFitA$72.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The OrthoFit in its comparison group.
- Average rating
- 2.75 / 5
- Rated products
- 56% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$66.08
- Currency
- AUD
04 · Ads
What The OrthoFit is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The OrthoFit runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2023 (image, text, video).
Love the Look. Enjoy the Comfort.OrthoFit Store13 Oct 2026video
Love the Look. Enjoy the Comfort.OrthoFit Store13 Oct 2026video
Love the Look. Enjoy the Comfort.OrthoFit Store13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026DIMKE PTY LTDverified
Image ad20 Oct 2026DIMKE PTY LTDverified
Text ad20 Oct 2026DIMKE PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The OrthoFit.
The creators who tag @theorthofit on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who The OrthoFit competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The OrthoFit among Shoes brands in Australia. The closest is aetrex, then Orthora Footwear, ComfortWear, Healthy Feet Store, Planeta Ortopédico, sakellaris.gr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| aetrexaetrex.com | |||||||
| Orthora Footwearorthora-footwear.com | |||||||
| ComfortWearcomfortorthowear.com | |||||||
| Healthy Feet Storehealthyfeetstore.com | |||||||
| Planeta Ortopédicoplanetaortopedico.com | |||||||
| sakellaris.grsakellaris.gr |
07 · Company
The company behind The OrthoFit.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The OrthoFit is a company based in Narre Warren South, Australia, on a domain registered in August 2022.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Narre Warren South
- Founded
- Data not available
- Domain registered
- 1 Aug 2022
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- theorthofitstore.com · Shopify · USD
- Catalogue
- 18 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The OrthoFit
What people ask Google about The OrthoFit.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The OrthoFit legit?
According to Gravity by Benchr, The OrthoFit is a brand based in Narre Warren South, Australia: its website has existed since August 2022, it sells on a Shopify store, it has 2,299 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The OrthoFit reviews
Customers rate The OrthoFit 1.2 out of 5 on Trustpilot over 97 reviews, 79 of them in the last twelve months: 1% give five stars, 95% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The OrthoFit known for?
The OrthoFit is a brand that sells premium orthopedic footwear designed to provide foot pain relief with features like superior arch support and wide toe boxes for conditions such as bunions, swollen feet, and plantar fasciitis. Gravity by Benchr classifies it under Shoes, with Shoes making up 13% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does The OrthoFit cost?
The OrthoFit's best seller, OrthoFit Comfort Shoes Womens, sells A$101.00 on theorthofitstore.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check theorthofitstore.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
The OrthoFit promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: The OrthoFit advertises on Facebook and Instagram and on Google, where its offers often run. Check theorthofitstore.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The OrthoFit?
The OrthoFit sells on its own website, theorthofitstore.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The OrthoFit?
Gravity by Benchr records a company based in Narre Warren South, Australia, whose domain was registered in 2022. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The OrthoFit growing?
Yes. Gravity by Benchr estimates about 151,600 visits to theorthofitstore.com in September 2026, up 42% in a month and up 80% over three months. The OrthoFit ranks #209 of 6,771 Shoes brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The OrthoFit use?
Gravity by Benchr identifies theorthofitstore.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The OrthoFit's ad budget?
Gravity by Benchr does not publish a spend figure for The OrthoFit on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Australia?
Among Shoes brands in Australia in the Gravity by Benchr index, The OrthoFit ranks #209 of 6,771 by estimated traffic. Its closest competitors on the same market are aetrex, Orthora Footwear, ComfortWear, Healthy Feet Store, Planeta Ortopédico. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The OrthoFit.