Brand page · Clothing · United States
The RealReal: 22.4M visits a month, 29 active Meta ads.
The RealReal — The RealReal is an online marketplace for authenticated luxury resale and consignment, allowing consumers to buy and sell designer clothes, bags, shoes, jewelry, and watches from brands like Chanel, Gucci, and Louis Vuitton. In September 2026 therealreal.com drew an estimated 22.4M visits, up 5% on the month before. It ranks #2 of 97,158 Clothing brands in United States and holds a 3.9 Trustpilot rating over 135,997 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
The RealReal is an online marketplace for authenticated luxury resale and consignment, allowing consumers to buy and sell designer clothes, bags, shoes, jewelry, and watches from brands like Chanel, Gucci, and Louis Vuitton.
01 · Traffic
How much traffic The RealReal gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The RealReal drew an estimated 22.4M visits in September 2026, up 5% on the month before and up 13% over three months.
- Worldwide#974of 4.5M sites · Top 1%
- In United States#387of 1.2M sites · Top 1%
- Clothing, worldwide#55of 459,295 brands · Top 1%
- Clothing, United States#2of 97,158 brands · Top 1%
22.4M
estimated visits in September
1 mo ▲ +4.7%4 mo ▲ +13.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The RealReal.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The RealReal holds 3.9 out of 5 on Trustpilot over 135,997 reviews, 19,381 of them in the last twelve months: 65% of customers give five stars and 15% one star. That volume places The RealReal in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %. On Google, The RealReal scores 3.8 over 221 reviews.
Women's Clothing Store Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The RealReal sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read The RealReal's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places The RealReal in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What The RealReal is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The RealReal runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since August 2024 (image, text, video).
Authenticated Luxury ResaleThe RealReal4 Oct 2026image
Authenticated Luxury ResaleThe RealReal3 Oct 2026image
Why Our Members Love The RealRealThe RealReal3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026The RealReal Incverified
Text ad21 Oct 2026The RealReal Incverified
Text ad21 Oct 2026The RealReal Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The RealReal.
The creators who tag @therealreal on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @therealreal on Instagram, led by Autumn Jew 💫💰 (19K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAutumn Jew 💫💰@highquality.a · 🇺🇸 US | Fashion style luxury Creator | 19K | 0.2% | 7 | Tagged @therealreal |
06 · Competitors according to Gravity
Who The RealReal competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The RealReal among Clothing brands in United States. The closest is us.vestiairecollective.com, then FASHIONPHILE, Joli Closet, Luxity, theluxurycloset.com, YoogisCloset.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| us.vestiairecollective.comus.vestiairecollective.com | |||||||
| FASHIONPHILEfashionphile.com | |||||||
| Joli Closetjolicloset.com | |||||||
| Luxityluxity.co.za | |||||||
| theluxurycloset.comtheluxurycloset.com | |||||||
| YoogisClosetyoogiscloset.com |
07 · Company
The company behind The RealReal.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The RealReal is a company based in United States, founded in 2011 according to LinkedIn, on a domain registered in March 2011. It employs about 2,683 people, is listed at ipo stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 2011, per LinkedIn
- Domain registered
- 18 Mar 2011
- Share capital
- Data not available
- Status
- ipo
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2,683 on LinkedIn
- Funding stage
- Ipo · last deal: series h
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- therealreal.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The RealReal
What people ask Google about The RealReal.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The RealReal legit?
According to Gravity by Benchr, The RealReal is a brand based in United States: its website has existed since March 2011, its Trustpilot profile is claimed by the brand, it employs 2,683 people on LinkedIn, it has 853,265 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about The RealReal?
Customers rate The RealReal 3.9 out of 5 on Trustpilot over 135,997 reviews, 19,381 of them in the last twelve months: 65% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, The RealReal scores 3.8 over 221 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The RealReal known for?
The RealReal is an online marketplace for authenticated luxury resale and consignment, allowing consumers to buy and sell designer clothes, bags, shoes, jewelry, and watches from brands like Chanel, Gucci, and Louis Vuitton. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a The RealReal discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The RealReal advertises on Facebook and Instagram and on Google, where its offers often run. Check therealreal.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind The RealReal?
Gravity by Benchr records a company based in United States, founded in 2011 according to LinkedIn, on a domain registered in 2011, with 2,683 employees on LinkedIn, listed at ipo stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is The RealReal growing?
Yes. Gravity by Benchr estimates about 22,362,400 visits to therealreal.com in September 2026, up 5% in a month and up 13% over three months. The RealReal ranks #2 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is The RealReal's ad budget?
Gravity by Benchr does not publish a spend figure for The RealReal on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, The RealReal ranks #2 of 97,158 by estimated traffic. Its closest competitors on the same market are us.vestiairecollective.com, FASHIONPHILE, Joli Closet, Luxity, theluxurycloset.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The RealReal.